This document provides information on various topics related to creating new products and services under uncertain conditions. It discusses technologies like IoT, big data, maps, beacons and drones. It also mentions companies like Uber, Google Now and their approaches. The document emphasizes validating learning through testing hypotheses with quick methods. It recommends focusing on the customer's value proposition and riskiest assumptions when investigating which hypotheses to test.

1. ?Create something
N E W
Under conditions of
U N C E R T A I N T Y
Jules Spanou, UX & Design Strategist

2. IoT, big data,
map providers,
beacons, drones,
smar t cit y, GPS...
partially derivative - data science podcast

3. W a y f i n d r
open standard for
a u d i o - b a s e d
n a v i g a t i o n
rlsb and ustwo - wayfindr

4. U b e r
transpor tation with
ever yday ca rs
for ever yday use
growth hackers - uber

5. Google Now
context awareness
for your activities

6. So, What are
you Up to?
Pitch me1.

7. V a l i d a t e d
L e a r n i n g .
think
make
check
smashing magazine - lean startup is great ux packaging

8. What is Useful?
What is Usable?
smashing magazine - ux research plan stakeholders love
value
proposition
user
experience

9. What is your
V a l u e
P r o p o s i t i o n ?
Your customer1.
The solution2.

10. What to Test?
How to Test it?
smashingmagazine - 5 step process conducting user research
ustwo - validating Wayfindr
hypothesis
methods

11. Which Hypothesis
do you want to
i n v e s t i g a t e ?
The journey1.
The riskiest assumption2.

12. Q u i c k
a n d
D i r t y .
google ventures - how startup designers can focus on what really matters
strategyzer - ways to test your value proposition and business model

13. How to get
f e e d b a c k ?
Your method1.

14. TRYDon ’t be afraid!
NN Group - when to use which user experience research methods
Medium - never ask what they want - 3 better questions to ask in user interviews