Introduction of Marketing

1. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
CHAPTER 1.1
INTRODUCTION OF MARKETING

2. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
UNDERSTANDING MARKETING
i) WHAT IS MARKETING
ii) IMPACT OF MARKETING
iii) ROLES & RELEVANCES
MARKETING MANAGEMENT
i) SITUATION ANALYSIS
ii) MARKETING GOALS
iii) MARKETING STRATEGY
iv) MARKETING MIX
v) MARKETING STRUCTURE
vi) MARKETING CONTROLLING
A)
B)

3. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
Ai) WHAT IS MARKETING

4. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
WHAT IS MARKETING?
Cumulative Function of Marketing
i) _______________
ii) _______________
iii) _______________
V____

5. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
FUNCTIONS OF MARKETING
i) Create
- P________
- S________
- B________
- P________
- I________

6. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
FUNCTIONS OF MARKETING
ii) Communicate
- A________
- C________

7. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
FUNCTIONS OF MARKETING
iii) Deliver
- D________
- D________

8. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
Aii) IMPACT OF MARKETING

9. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
WHY MARKETING IS IMPORTANT?
What if a company wihtout marketing?
meeting
customer
needs satifaction
& loyalty
customer
m_______
cost of
operation
profit
neccessary
cost of
p_______

10. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
MAJOR IMPACTS
i) B__________
ii) I__________
iii) S__________

11. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
MAJOR IMPACTS
i) Business
- product / service = money
- business = marketing
# Why do you continue buy there?
# Why marketing makes benefit to business?

12. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
MAJOR IMPACTS
ii) Individual
- competitive = improvement
- new product = sales / cost
# Why marketing related to opportunities?

13. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
MAJOR IMPACTS
iii) Society
- better / new product
- standard of living
- improve international trade
# How does marketing change the environment?

14. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
Aiii) ROLES & RELEVANCES

15. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
ROLES & RELEVANCES
P_____ P_____
M_____
L_____
C___ S___
R___ D___
i) Marketing Process

16. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
i) Marketing Process
- Internal processes (Coordination)
- Market oriented processes (passive)
# Define the CDC process above
ROLES & RELEVANCES

17. 1. INTRODUCTION OF MARKETING CHAPTER 1-1
ii) Marketing Management
- Situation Analysis (SWOT, macro etc..)
- G___
- S___
- M___ M___
- M___ O___
- M___ C___
ROLES & RELEVANCES