Brand & Marketing Management

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Json Chan

- Marketing Management

Marketing

1. INTRODUCTION OF MARKETING CHAPTER 1-1
WHAT IS MARKET ANALYSIS
to identify & helps :
R____
P_____
T_____
R_____
B_____
M_____
O_____

1. INTRODUCTION OF MARKETING CHAPTER 1-1
HOW TO CONDUCT ANALYSIS
i. DETERMINE THE P______
- main reason to conduct the analysis
(eg. reduce risk, create opportunity)
- internal / external
# identify your main purpose on the process

1. INTRODUCTION OF MARKETING CHAPTER 1-1
ii. RESEARCH THE I______
- understand the direction of an industry
- collection of supporting data
(eg. sizes, trends, growth)
# background research on your specific industry
HOW TO CONDUCT ANALYSIS

1. INTRODUCTION OF MARKETING CHAPTER 1-1
iv. COMPARE THE C______
- to understand who’s the competitor
- conduct SWOT analysis for them
- identify all competitor’s rank
# rank a top 3 competitor’s list in your industry
HOW TO CONDUCT ANALYSIS

1. INTRODUCTION OF MARKETING CHAPTER 1-1
v. D___ VERIFICATION
- data should be relevant & factual
- verify through all credible sources
(eg. government resources, local
commerce website, SWOT, surveys,
focus group etc.)
# conduct a focus group / survey
HOW TO CONDUCT ANALYSIS

1. INTRODUCTION OF MARKETING CHAPTER 1-1
vi. ANALYZE THE D___
- organize all data into sections
(eg. industry, target market,
competition, etc)
# create a mindmap with all collected data
HOW TO CONDUCT ANALYSIS

1. INTRODUCTION OF MARKETING CHAPTER 1-1
vii. S______ THE ANALYSIS
- convert the analysis into readable &
digestible format
- apply your analysis into the business
# create SWOT for your analysis result
HOW TO CONDUCT ANALYSIS

1. INTRODUCTION OF MARKETING CHAPTER 1-1
- what you do well?
- what you good on?
- how can u do more?
- what help you grow?
- what is your potential
opportunity?
- what obstacles you face?
- your competitor strength
- what’s wrong in the
industry?
- what need to improve?
- what you lack of?

1. INTRODUCTION OF MARKETING CHAPTER 1-1
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

1. INTRODUCTION OF MARKETING CHAPTER 1-1
MAIN
TOPIC
TOPIC
A
TOPIC
C
TOPIC
B
Sub-Subtopic
Sub-Subtopic
Sub-Subtopic
Sub-Subtopic
Sub-Subtopic
Sub-Subtopic
Sub-Subtopic
Sub-Subtopic
Sub-Subtopic
Sub-Subtopic
MINI Sub-Subtopic
MINI Sub-Subtopic
Subtopic
Subtopic
Subtopic
Subtopic
Subtopic
Subtopic
Subtopic
Subtopic
Subtopic
Subtopic

1. INTRODUCTION OF MARKETING CHAPTER 1-1

1. INTRODUCTION OF MARKETING CHAPTER 1-1
TIPS
#5 conduct a focus group / survey
- questions should include the following samples:
what customer need? (feature / function / quality)
how much customer willing to pay?
what is the market trend? (what consumer like / follow)
what is the best consumer group? (demographic)
what is the market / industry perception? (feeling)

1. INTRODUCTION OF MARKETING CHAPTER 1-1
CHEAT SHEET
#1 identify your main purpose on the process (SMARTPHONE)
- to identify profitable way by entering the market
- to understand the attractiveness of the market
#2 background research on your specific industry (SMARTPHONE)
- smartphone industry start growing since 2007
- more than 1.38billion units sold on 2020
- estimated revenue of USD450 billion
- SEA & China is the major growing market
- estimated with 4% year-over-year growth
- resources : www.bankmycell.com

1. INTRODUCTION OF MARKETING CHAPTER 1-1
CHEAT SHEET
#5 conduct a focus group / survey (SMARTPHONE)
- total of contributors : 25persons
- 10 questions & answer*
example. how often you change your previous phone?
a. 1-12 months (20%)
b. 1-2 years (32%)
c. 2-3 years (24%)
d. above 3 years (20%)
e. not specific (4%)

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Give your father an experience steeped in elegance and comfort this Father's Day instead of just a gift. The top ten luxury scents have been carefully chosen to highlight each dad's distinct personality. Picture the look of satisfaction on his face as he opens a bottle of classic elegance, each spritz exuding confidence and flair. Our selection of the best perfumes will make your father feel like a real treasure, with notes of rich, woody undertones and crisp, energizing aromas. Explore a world where tradition and modern charm collide, and discover the ideal fragrance to express your gratitude to the guy in your life. With a scent that lingers long, much like dad, make this Father's Day one to remember.Give your father an experience steeped in elegance and comfort this Father's Day instead of just a gift. The top ten luxury scents have been carefully chosen to highlight each dad's distinct personality. Picture the look of satisfaction on his face as he opens a bottle of classic elegance, each spritz exuding confidence and flair. Our selection of the best perfumes will make your father feel like a real treasure, with notes of rich, woody undertones and crisp, energizing aromas. Explore a world where tradition and modern charm collide, and discover the ideal fragrance to express your gratitude to the guy in your life. With a scent that lingers long, much like dad, make this Father's Day one to remember.

Top 10 Recommended Fragrances for Father's Day

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Going to mass markets to find buyers has some disadvantages for client outreach outside the marketplace. The biggest problem with this is that you can't really define what services you actually specialize in. But you can easily define yourself if you work in a niche specific market. In this slide I've showed you how you can carve out one or more profitable niches for providing client services outside of the marketplace. You can join my telegram group to get my exclusive list of 100 niches Telegram: https://t.me/clientoutreachmastermind

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Brand & Marketing Management

1. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 Bi) SITUATION ANALYSIS

2. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 WHAT IS MARKET ANALYSIS to understand & answer following questions: - WHO________ - WHO________ - WHAT________ - WHAT________ - HOW________ - HOW________

3. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 WHAT IS MARKET ANALYSIS to identify & helps : R____ P_____ T_____ R_____ B_____ M_____ O_____

4. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 HOW TO CONDUCT ANALYSIS i. DETERMINE THE P______ - main reason to conduct the analysis (eg. reduce risk, create opportunity) - internal / external # identify your main purpose on the process

5. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 ii. RESEARCH THE I______ - understand the direction of an industry - collection of supporting data (eg. sizes, trends, growth) # background research on your specific industry HOW TO CONDUCT ANALYSIS

6. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 iii. IDENTIFY TARGET C______ - not everyone will be customer - to identify consumer’s factors (eg.age, gender, income, education, occupations, interest, location etc) # create a customer profile with specific factors HOW TO CONDUCT ANALYSIS

7. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 iv. COMPARE THE C______ - to understand who’s the competitor - conduct SWOT analysis for them - identify all competitor’s rank # rank a top 3 competitor’s list in your industry HOW TO CONDUCT ANALYSIS

8. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 v. D___ VERIFICATION - data should be relevant & factual - verify through all credible sources (eg. government resources, local commerce website, SWOT, surveys, focus group etc.) # conduct a focus group / survey HOW TO CONDUCT ANALYSIS

9. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 vi. ANALYZE THE D___ - organize all data into sections (eg. industry, target market, competition, etc) # create a mindmap with all collected data HOW TO CONDUCT ANALYSIS

10. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 vii. S______ THE ANALYSIS - convert the analysis into readable & digestible format - apply your analysis into the business # create SWOT for your analysis result HOW TO CONDUCT ANALYSIS

11. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 - what you do well? - what you good on? - how can u do more? - what help you grow? - what is your potential opportunity? - what obstacles you face? - your competitor strength - what’s wrong in the industry? - what need to improve? - what you lack of?

12. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

13. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 MAIN TOPIC TOPIC A TOPIC C TOPIC B Sub-Subtopic Sub-Subtopic Sub-Subtopic Sub-Subtopic Sub-Subtopic Sub-Subtopic Sub-Subtopic Sub-Subtopic Sub-Subtopic Sub-Subtopic MINI Sub-Subtopic MINI Sub-Subtopic Subtopic Subtopic Subtopic Subtopic Subtopic Subtopic Subtopic Subtopic Subtopic Subtopic

14. 1. INTRODUCTION OF MARKETING CHAPTER 1-1

15. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 Setup a product & relevant industry #1 identify your main purpose on the process #2 background research on your specific industry #3 create a customer profile with specific factors #4 rank a top 3 competitor’s list in your industry #5 conduct a focus group / survey #6 create a mindmap with all collected data #7 create SWOT for your analysis result ASSIGNMENT B1

16. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 TIPS #5 conduct a focus group / survey - questions should include the following samples: what customer need? (feature / function / quality) how much customer willing to pay? what is the market trend? (what consumer like / follow) what is the best consumer group? (demographic) what is the market / industry perception? (feeling)

17. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 CHEAT SHEET #1 identify your main purpose on the process (SMARTPHONE) - to identify profitable way by entering the market - to understand the attractiveness of the market #2 background research on your specific industry (SMARTPHONE) - smartphone industry start growing since 2007 - more than 1.38billion units sold on 2020 - estimated revenue of USD450 billion - SEA & China is the major growing market - estimated with 4% year-over-year growth - resources : www.bankmycell.com

18. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 CHEAT SHEET #3 create a customer profile with specific factors (SMARTPHONE) - Malaysia working adult, Male & Female, all races - Age group : 19-29 yrs - Income level : RM3000-5000 #4 rank a top 3 competitor’s list in your industry (SMARTPHONE) - Apple (market share 21%) - Samsung (market share 16%) - Xiaomi (market share 11%)

19. 1. INTRODUCTION OF MARKETING CHAPTER 1-1 CHEAT SHEET #5 conduct a focus group / survey (SMARTPHONE) - total of contributors : 25persons - 10 questions & answer* example. how often you change your previous phone? a. 1-12 months (20%) b. 1-2 years (32%) c. 2-3 years (24%) d. above 3 years (20%) e. not specific (4%)

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