Slides by Lecturer Ken Ho for Cohort 5 from Roehampton University MBA at Aventis School of Management - just for sharing & comparison with Cohorts 6 & 7 taught by Lecturer Param.
Developing a marketing plan for the first timer can be daunting, here we present a user friendly guidebook on the key steps, inputs and take the reader through the development of a marketing plan from start to finish
Concept and scope of international and global marketing, Stages of International Marketing Involvement, Importance of international and global marketing, opportunities and challenges of international and global markets, participants in international and global marketing, Historical and Geographical perspective in Global business, Dynamics of Global Population Trends
The HGuide n380 is an incredibly small, lightweight,
self-contained, all-attitude Inertial/GNSS Navigator
designed for applications where robust, continuous
position and attitude navigation data is required.
The HGuide n380 contains Honeywell’s leading edge i300 inertial measurement unit (IMU) and provides a powerful dual-antenna, multi-frequency, multi-constellation RTK capability.
https://aerospace.honeywell.com/en/learn/products/sensors/hguide-n380-inertialgnss-navigator
How content bridges the divide between sales and marketing by creating a unif...Varun Mittal
At LinkedIn, sales and marketing alignment is an important topic for us and for our customers. We
believe achieving alignment is crucial for sales and marketing to reach their full potential. Previous
global research from LinkedIn shows that 60% of respondents believed that misalignment between
sales and marketing could damage financial performance. From both the sales side and the marketing
side, there’s broad agreement that sales and marketing alignment can boost pipeline, improve
customer experience, and increase customer retention.
Slides by Lecturer Ken Ho for Cohort 5 from Roehampton University MBA at Aventis School of Management - just for sharing & comparison with Cohorts 6 & 7 taught by Lecturer Param.
Developing a marketing plan for the first timer can be daunting, here we present a user friendly guidebook on the key steps, inputs and take the reader through the development of a marketing plan from start to finish
Concept and scope of international and global marketing, Stages of International Marketing Involvement, Importance of international and global marketing, opportunities and challenges of international and global markets, participants in international and global marketing, Historical and Geographical perspective in Global business, Dynamics of Global Population Trends
The HGuide n380 is an incredibly small, lightweight,
self-contained, all-attitude Inertial/GNSS Navigator
designed for applications where robust, continuous
position and attitude navigation data is required.
The HGuide n380 contains Honeywell’s leading edge i300 inertial measurement unit (IMU) and provides a powerful dual-antenna, multi-frequency, multi-constellation RTK capability.
https://aerospace.honeywell.com/en/learn/products/sensors/hguide-n380-inertialgnss-navigator
How content bridges the divide between sales and marketing by creating a unif...Varun Mittal
At LinkedIn, sales and marketing alignment is an important topic for us and for our customers. We
believe achieving alignment is crucial for sales and marketing to reach their full potential. Previous
global research from LinkedIn shows that 60% of respondents believed that misalignment between
sales and marketing could damage financial performance. From both the sales side and the marketing
side, there’s broad agreement that sales and marketing alignment can boost pipeline, improve
customer experience, and increase customer retention.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
4. Market Position
• Market Niche – small part of an
existing market
• Market Leader – maintain dominant
position in the market?
• Market Follower – Follow the lead of
the market leader – pricing, product
development, etc.
• Market Challenger – Seek to adopt
strategies to challenge market leader’s
position
6. Market Objectives
• Will involve/determine
some or all of the
following:
– Market Penetration
– New Product
Development
– Branding
– Diversification
– SWOT Analysis
– Product Portfolio –
Product Life Cycle,
Boston Matrix
How can football clubs market
themselves in new markets like China?
Copyright: Stock.Xchng
8. Social Class
• Registrar General's Grouping:
• Class 1 – Higher managerial and professional
• Class 2 – Lower Managerial and professional
• Class 3 – Intermediate Occupations
• Class 4 – Small employers, self employed
• Class 5 – Lower Supervisory
• Class 6 – Semi Routine
• Class 7 – Routine
• Class 8 – Long term unemployed/never employed
9. Social Class
• Institute of Practitioners in Advertising (IPA)
Grouping
– A – Higher managerial, professional and
administrative
– B – Middle management, professional and
administrative
– C1 – Supervisory, clerical and junior
management
– C2 – Skilled Manual Workers
– D – Semi and unskilled manual workers
– E – Pensioners, casual workers, unemployed
10. Social Class – New Groupings
• The National Statistics Socio-economic
Classification Analytic Classes (NS-SEC)
• 1. Higher managerial and professional occupations
– 1.1 Large employers and higher managerial occupations
– 1.2 Higher professional occupations
• 2.Lower managerial and professional occupations
• 3. Intermediate occupations
• 4. Small employers and own account workers
• 5. Lower supervisory and technical occupations
• 6. Semi-routine occupations
• 7. Routine occupations
• 8. Never worked and long-term unemployed
12. Which Segment?
• Mass Markets – high volume, low
margin goods – confectionary, cars,
clothing, food stuffs
• Multiple Segments – appealing to
wider range of groups – e.g. 4x4
vehicles – town, country, gender,
lifestyle, social class?
• Single Segment – often a specialised
product, e.g. machinery, exclusive
goods