Emotional eCommerce

1. Digitale
Kundenbeziehungen,
die
sich
rechnen
EMOTIONALE ERLEBNISSE IN DER
DIGITALEN WELT.

2. Jürgen Weiss
#DigitizedRebels.
STECKBRIEF
#Vater #2Töchter #Crossfit
#Digital Mastermind
#Commerce Junkie
#IoT Freak
#Innovations Coach
#16 Jahre IT-Experience
#Anders denken als die Anderen#

3. # bis 80% unserer Entscheidungen treffen wir
unbewusst
# jede Entscheidung ist emotional gesteuert
LOGIK
EMOTION.

4. Your next customer´s.

5. DEVICE USAGE.

6. ADVERTISING
OVERLOAD.

7. INFORMATION
OVERLOAD.

8. HOW YOU CAN MAKE MORE
MONEY.

9. READY FOR SOME
EMOTIONS?

10. ARSENAL Football Club
# Community Bildung
# Stärkung der Marke
# Umsatzwachstum Merchandising
Online & Offline
# analysiert Kundenbedarf
# Emotionen beeinflussen Kaufverhalten

11. The North Face needed a
solution they could grow with.
When engaged viewers were
ready to become buyers, the
implementation had to be
seamless.
COMPANY OVERVIEW: The North Face is the world’s premier supplier of
authentic, innovative, and technically-advanced outdoor apparel, with over
$100 million in annual revenue.
The North Face.

12. STREAMLINE
PUBLISHING.
CHALLENGE
The North Face needed to streamline video
publishing and deliver a more compelling
branded experience faster.
SOLUTION
central management hub gave access to multiple
users including videographers, marketers, and
the search team, so that all could help make their
video strategy a success.
IMPACT
Viewership rose by 100% once The North Face
began to publish more content, more quickly.
Time to production dropped from 2 weeks to 2
days.

13. VIEWERS CONVERT TO
PURCHASE.
CHALLENGE
The North Face wanted to turn engaged video views into
sales by driving traffic to their e-commerce site.
SOLUTION
Ooyala’s customized user interface, with in-video calls to
action, let users click the products they see to buy them
immediately.
IMPACT
Engagement rates for click-to-buy video were 9% higher
than for video alone, for an increase of up to $32K per
product in annual revenue.

14. Hunkemöller
Inline Shopping.

15. SAMSUNG and SEVEN
Album Release.

16. THE GREAT ESCAPE
Bünden, Schweizer Bahn.

17. FAN FOOTAGE.

18. #wordsarenotenough.

19. #
Übertrumpfe
die
Erwartungen
deines
Kunden
#
Schaffe
Vertrauen
#
Erzähle
Geschichten
#
Gestalte
jedes
Detail
#
Sprich
alle
Sinne
an
–
stoReality
#
Lass
deine
Kunden
sprechen
#
Liebe
deine
Kunden
7 Gebote
Emotional Commerce.