Home Mode in Social Media


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Home Mode in Social Media

  1. 1. Finding a New Home:Contextualizing the ‘Home Mode’ inOnline Social MediaRTF 393P Globalization and Social MediaDecember 3, 2010Daniel Mauro
  2. 2. Outline• Historical context of home movies• Defining the ‘home mode’ of communication• Social functions of the ‘home mode’• Enter social media
  3. 3. Positioning ‘Home’ • Snapshots and movies • Amateurism vs. professionalism • Gendered consumer • Standardized formats • Film to video to digital media 1900http://media.photobucket.com/image/kodak %20brownie/sprouseart/brownie.jpg
  4. 4. Kodak promotional catalog DIY Magazine 1930 1948 http://8mm16mmfilmscollectibles.com/CineKodak30.jpg http://8mm16mmfilmscollectibles.com/HomeMovies1.jpg
  5. 5. Kodak advertisement Instructional film “How to Make Home Movies Your Friends Will Want to See Twice” 1955 ~1970http://www.adclassix.com/images/55kodakmoviecam.jpg http://www.archive.org/details/How_to_Make_Home_Movies
  6. 6. Sony Betamovie ad Sony Handycam ad 1983 2010 http://farm3.static.flickr.com/ http://www.pricecomparrison.net/Images/Sony 2439/3934863983_df1f0d8583.jpg %20Handycam.jpg
  7. 7. Home ModeCommunication“…a social process within a specific context, in which signs areproduced and transmitted, perceived, and treated as messages fromwhich meaning can be inferred.”Home mode communication“…a pattern of interpersonal and small group communicationcentered around the home.”(Chalfen, 1987, p. 8)
  8. 8. Social Functions• Structures familialism• Ideologies of nuclear family• Close social relationships• Private vs. public space• Reification and reflexivity• Communication in home Disneyland Dream (Robbins Barstow, 1956, USA)
  9. 9. In Social MediaWhat is the impact of online social video sharingsites on the home mode of communication?
  10. 10. New CommunityGlobal audience“The globalization of the intended audience may be a distinguishingfeature of amateur online video. The presence of the Internet hasadded a new intent to the impulse behind home videography — theintent to speak to a global community.” (Strangelove, 2010, p. 45)Global context“…cultural objects are restructured in such ways that local contextslose their powers of familiarization. …In the context of global media,new types of unconsciousness emerge for both the recipients and thetransmitters of culture.” (Poster, 2006, pp. 35-36)
  11. 11. Home Mode in Social Media• Transcontextual mode of communication• Repositioning of private and public spaces• Video sharing redefining social community• Negotiates the geographies of ‘home’