An introduction to Video Infographics.

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An Introduction to Video infographics.

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An introduction to Video Infographics.

  1. 1. VIDEO INFOGRAPHICS in simple sense, is VIDEO+ INFOGRAPHICS THE TWO MOST POWERFUL MARKETING TOOLS.
  2. 2. Ever Since its origin, INFOGRAPHICS HAS SHOWN A TREMENDOUS WEB PRESENCE.
  3. 3. IT WAS SEEN AS AN ULTIMATE DATA VISUALISATION TECHNIQUE UNTIL...
  4. 4. VIDEO INFOGRAPHICS HAD OVERTAKEN IT!! Video infographics are the new heights of data vizualization. It adds an extra dimension of reality and excitement which the over elaborate infographics cannot convey.
  5. 5. WHY DOES VIDEO INFOGRAPHICS STAND OUT ?
  6. 6. 01 IT USES THE MOST POPULAR MEDIA , WHICH HAS TAKEN A GIANT LEAP IN MARKETING. VIDE
  7. 7. The play button is the most compelling CALL TO ACTION on the web.
  8. 8. 02 THE STATISTICS MOVING ARE BETTER CONVEYED THROUGH CHARTS AND NUMBERS.
  9. 9. 03 VISUALS APPEALING... ARE ANIMATION MAKES IT MORE APPEALING
  10. 10. Well, Luckily in Animation, Fantasy is your Friend!!!
  11. 11. 04 THEY MAKE INFORMATION MORE CONSUMABLE & RETAINABLE 1 0 1 0 1 0 0 1 1 1 0 1 0 0 1 0 1 1 0 1 0 0 1 0 1 1 0 1 0 0 1 0 1 1 0 1 0 0 1 0 1 1 0 1 0 0 1 0 1 1 0 1 0 0 1 0 1 1 0 1 0 0 1 0 1 1 0 1 0 0 1 0
  12. 12. OF INFORMATION IS RETAINED WHILE WATCHING A VIDEO COMPARED TO ONLY A 10 PERCENT IS RETAINED BY READING TEXT. 90 PERCENT
  13. 13. And Most Importantly, IT IS A CREATIVE FORM OF DATA STORYTELLING. { A vital ingredient in marketing }
  14. 14. "The true value of data emerges when marketers use it to tell a meaningful story. ( Natasha Moonka , Product marketing manager, Adometry by google. )
  15. 15. DATA STORYTELLING WITH VIDEO ARTICULATES EMPHASIS TO DATA. IT PROVIDES AN INSIGHT BY TRANSFORMING STARK STATISTICS INTO CONSUMABLE INFORMATION AND WITH EXCITING VISUALS.
  16. 16. VIDEO INFOGRAPHICS ARE FOREVERYONE Marketers Journalists Education Corporate
  17. 17. 01 For Marketers SALES DATA MARKETING DATA USERGENERATED DATA EXPERIMENTAL DATA VIDEO INFOGRAPHICS ARE USED TO REPRESENT in attractive visuals to draw in conversions and enhance sales.
  18. 18. 02 For Jounalists THERE ARE SO MUCH INFORMATION TO CONVEY IN JOURNALISM: A SHORT VIDEO INFOGRAPHIC COMES REPLACES INCONSUMABLE AMOUNT OF INFORMATION. DOCUMENTARIES, INTERVIEWS EDUCATIONAL VIDEOS REPORTS
  19. 19. 03 For Students Have you ever wondered why we forget all the history we have studied in our social classes? But you can easily remember a scene in some animated movie which we have watched long time ago? Animation as an educational tool offers the students an insight to imagine the process as a story rather than mere facts. This makes studying enjoyable to them. VIDEO INFOGRAPHICS ELEVATES THE CAUSE
  20. 20. 04 In A Corporate UNCOMSUMABLE INCOMPREHENDABLE CONFUSING DATA CAN NOW BE REPLACED WITH A CONCISE, SHORT AND A CLEAR VIDEO INFOGRAPHIC
  21. 21. How to make them? 1.COLLECT DATA, RESEARCH, ANALYSE 2. ANIMATE IT 3. EXPORT AND MARKET
  22. 22. TOOLS TO MAKE THEM AnimatedVideos,DoneRight! www.animaker.com/infographics

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