Media Music Video Marketing

2. YouTube is the most popular video
streaming site on the web. Its
accessibility is second to none as it
can be accessed on such a variety of
platforms such as web, phones,
tablets, TV's.
YouTube allows it's
users to:
• Upload videos
• View Videos
• Rate
• Share
• Subscribe to
channels/users
The sites easy to use format appeals to many people as content can be
found quick and easily, therefore, this makes this platform a high
contender to market our music video product.

3. VEVO is an American, multinational
video hosting service. Vevo is
available in many countries around
the world and can be accessed
through the web and the mobile app.
Vevo only hosts music videos from both Universal Music Group and
Sony Music Entertainment syndicated on YouTube and its website,
therefore, we are not sure whether our video will be viable to upload
on this platform.
VEVO allows it's
users to:
• View music
videos, live
concerts and TV
productions.

4. Facebook is an American, online social media
and social networking site. The site has a
staggering 2 billion, monthly active users. The
site is free to use which has a massive appeal
to its so many users. The site is worth $1
trillion dollars.
The majority of our target audience are Facebook users, therefore, if we
choose to post our completed product on this social media site we will
get all/most of our target audience to view our product.
Facebook allows it's
users to:
• Share and
discuss content
• Update your
status
• Create
groups/events
• Message people
directly or in a
group
• View and upload
videos and
pictures

5. Twitter is an online news and social networking
service which enables users to post and interact with
messages called, ‘Tweets’. The site has recorded that
330 million users, use the site monthly. Registered
users can post tweets but those who are
unregistered to the site can only read them. Twitter
is also available in a variety of different languages
making it easier for everyone to use.
Twitter is a platform which appeal to us as a way of marketing our
product as it is starting to become even more popular, particularly with
our target audience, therefore our product should get noticed on this site.
Twitter allows it's
users to:
• View Tweets
• Post Tweets
• Follow people
and get followers
• Create polls
• Track trending
events/topics

6. MTV is a non-stop music entertainment channel
which airs music videos from the current artists in
the charts and the new, upcoming artists and videos.
MTV music can be accessed through the internet,
mobile app and the television. This platform initially
launched in the United Kingdom and Ireland through
television before being launched and broadcasted in
Australia, New Zealand, Italy and Poland.
This music platform appeals to us as it highlights the current artists in the
charts and their music video products but it also features new artists and new
content to the music industry, therefore there would be some interest in them
showing our product as it would be new content. This site is also know for its
music and videos, therefore, our target market will visit this site when looking
for music videos as it is what it is so popularly know for.