The document discusses various platforms for promoting a new hip hop music video, including magazines, TV, and online. It recommends promoting through XXL magazine to reach hip hop fans, Channel AKA and MTV to target British audiences internationally with London-inspired alternative hip hop. Online, it suggests using platforms like SBTV and Link Up TV on YouTube to engage younger audiences, as well as using social media like Twitter and Facebook to build a wide audience. Other low-cost promotion methods mentioned are online posters, leaflets, and emails.

1. K A S H I F J O N E S
Advertising & Promoting

2. Advertising & Promoting
XXL Magazine
The XXL magazine is an American hip hop magazine, published by Harris Publications founded in 1997.
It famous for providing a platform for hip hop artist to connect with their fans through promotion
provided through their magazine. Due to the stability of this magazine and the fact its lasted a long time,
suggest it has a mass following which keep engaged with the magazines progress, therefore promoting our
music video through this platform would be successful as this would engage a wider variety of hip hop
fans.

3. Advertising & Promoting
TV Platforms – MTV & Channel AKA
Channel AKA is formerly known as channel U, which was the number 1 British digital
satellite TV channel, which was show throughout England. This TV platform would allows us
to target a British audience, which is important as our genre of music will be representing
life from a London perspective.
MTV, Internationally is music videos number one station therefore attracting a
major audience would lead us to use this platform as its essential our abstract
concepts of London life can be seen across the globe. Alternative British hip-hop is
not commonly known for been presenting on such popular mainstream platforms

4. Advertising & Promoting
Online Platforms SBTV& Link Up TV
Online Platforms are generally the platforms we will use
the most to advertise our music, as its free and in terms of
gathering feedback from our audience, we can connect
with our audience easier & faster to see their response.
SBTV run my Jamal Edwards is the biggest media platform
for the younger generation who streams a variety of music.
I feel our music video will fit in well with the other genres
of music as they show a range of UK talent
Link Up TV is also a popular media outlet which
the younger generation use, its similar to SBTV,
both are streamed through YouTube which is
the main stream due to its user friendly layout.
The target audience of Link Up TV will be the
same as SBTV.

5. Advertising & Promoting
 Other Platforms
I will also use twitter and Facebook to share my artist information as these social networking
sites are popular amongst all generation giving us a wide audience and also giving out
followers a chance to share our messages.
Online Poster, Leafleting and Emails – will also be methods of disturbing. We will most
likely be using virtual platforms are as they are dominated in targeting a mass audience
with minimal expenses
Advertising & Promoting