150520-Global-Cloud-Catalogue-LinkedIN

End-to-End Solutions Portfolio
1
Cloud
Only internal Use

Only internal use
SECURITY
Telefónica Care: Best e2e Customer Support + Professional Services
Cloud & IT Infrastructure
IAAS & DC SERVICES
SMARTER Working
Employee Workplace
Employee Productivity
ADVANCED COMMS,
COLLABORATION &
PRODUCTIVITY APPS
CONVERGENT COMMS
FIX MOBILE
WORK
SPACE
COMMS Infrastructure
MANAGED
CONNECTIVITY
SMARTER Selling +
Serving
DIGITAL MARKETING
MULTICHANNEL SALES &
CUSTOMER SERVICE
Connected Machines
MANAGED M2M
Enhanced Sales
BUSINESS SUPPORT
APPS
INDUSTRY SPECIFIC
SOLUTIONS
Business Support Process
Infrastructure
Efficiency
2
2.1 Services Catalogue
Global Enterprise Catalogue

Only internal use
Cloud Catalogue
SECURITY
Telefónica Care: Best e2e Customer Support + Professional Services
Cloud & IT Infrastructure
IAAS & DC SERVICES
SMARTER Working
Employee Workplace
Employee Productivity
ADVANCED COMMS,
COLLABORATION &
PRODUCTIVITY APPS
CONVERGENT COMMS
FIX MOBILE
WORK
SPACE
COMMS Infrastructure
MANAGED
CONNECTIVITY
SMARTER Selling +
Serving
DIGITAL MARKETING
MULTICHANNEL SALES &
CUSTOMER SERVICE
Connected Machines
MANAGED M2M
Enhanced Sales
BUSINESS SUPPORT
APPS
INDUSTRY SPECIFIC
SOLUTIONS
Business Support Process
Infrastructure
Efficiency
3
Global Enterprise Catalogue

Only internal use4
The Cloud IaaS catalogue
shows the customer
journey form dedicated
platforms to shared
cloud platforms, and the
need to manage both
worlds
Local WAN Global WAN
Internet / CDS
Managed Cloud Services
Comms
(VPNs)
Shared
Platforms
Fully
Managed
Dedicated
Platforms
3
1
Housing & Hosting
IaaS & PaaS
2
• Housing / Colocation
• Hosting / HW Renting
• Monitoring
• Storage & Backup
• Disaster Recovery
• Virtual Data Center (VDC)
• Cloud Storage
• DRaaS
• VDI / DaaS
• MEAP (mobile Apps PaaS)
• Managed Infrastructure
• Managed Administration
• Mgd SAP & Exchange
• Mgd Private / Hybrid Cloud
• Datacenter Outsourcing
• Remote Desktop Mgmnt
Cloud connect
Managed Cloud for Large Enterprise

Only internal use5
SaaS and “All In” for SMB
Cloud Catalogue
SaaS and ‘All In’ for SMB
PLATFORM
MANAGEMENT
& SUPPORT
BI_EN
Telefónica Care (Gurú)
SECURITY
Efficient
Infrastructure
•
•
•
•
•
•
•
•
•
•
•
Smarter Selling+Serving
PORTFOLIO
Smarter Working
•
•
•
•
•
•
•
•
•
CONVERGENT COMMS
FIX MOBILE
WORK
SPACE
Employee workplace: Collaboration
& Productivity Suites
Simple and usable server
solution oriented to SME
Take the customer business
to a Digital World
Cloud Service Broker

Only internal use
B) IaaS & PaaS
• VDC
• Virtual Hosting / Hosting 2.0
• Cloud Servers
• Cloud Backup
• Cloud Storage
• DRaaS
A) Housing & Hosting
• Housing/Colocation
• Hosting / Hardware Renting
• Monitoring
• Storage
• Backup
• Disaster Recovery
C) Managed Cloud Services F) Enterprise Mobile IT
• Virtual Desktop / App (Desktop as a Service)
• Enterprise Application Mobilization
• Managed Desktop/Desktop Outsourcing*
E) SaaS
• Productivity and collaborations
• Enhanced Sales
• Business Support Process
• Digital SME “All-in”
• Cloud Service Broker
• Aplicateca
D) Other Related Services
• Datacenter Interconnection
• Cloud Connect
• CDS – Content Delivery Services*
• Managed Infrastructure
• Managed Administration
• Managed SAP
• Managed Exchange
• Managed Private Cloud/Hybrid Cloud
• Datacenter Outsourcing
6* These services are not currently included in the scope of Cloud revenues
Detail Families and Services

Only internal use
Client segment: Large Enterprise & MNCs. First Class TIER IV & TIER III datacenters
located in the OBs
Flexibility, the customer uses the space
he needs in the period of time he needs.
We offer:
Service in which the customers can rent space for servers and
other computing hardware into Telefonica datacenters with high
levels of security, scalability, availability and communications.
Those datacenters are located in the heart of the Telefonica
Network.
Housing / Colocation (1/2)
Remote Hands and 24×7 Data Center
Service Support.
Access to First Class datacenter facilities
without CAPEX expenses in datacenter
facilitiesFacilities space, power, cooling and physical
security for the customer platforms.
Connectivity, Telefonica datacenters are
built in the core of the network and our
customers can benefit of that.
7
Connectivity including LAN and Telefonica's
domestic and multinational MPLS
Target Segments Features Product Benefits

Only internal use
Housing / Colocation (2/2) – DataCenter Capabilities
Uptime Institute certificated data centers and IT operations:
8
Alcalá
Spain
Tamboré
Brasil
Monterrico
Perú
Zona Franca
Colombia
Ixtlahuaca
México
Miami
USA
Best-of-breed datacenters in each
country in which we operate
Our datacenters
All datacenters interconnected through
a Global Corporate Data Network based
on a First Class MPLS VPN

Only internal useOnly internal use
Hosting / Hardware Renting
Partners resell agreements with leader HW
& SW providers
Hardware and software supplying in
different models; selling, leasing, rent to
rent, …
Cost reduction. The customer reduces HW
& SW costs taking advantage of Telefonica
agreements with providers`
We offer:
Service in which Telefonica provides dedicated servers and
associated hardware to a single client. The equipment is usually
at the Telefonica's facility. Typically but not mandatory, Telefonica
is responsible for setting up and configuring the hardware,
installing and configuring software, providing technical support,
and monitoring.
Installation, Configuration and L3
support/maintenance of HW (optional)
 Monitoring;
 Storage;
 Backup.
Optional services included
As a service model avoid high CAPEX in
HW & SW and transform them in a
mensual cost.
Client segment: Large Enterprise & MNCs.
9

Monitoring
Control Customer Portal allows you to
interact with Telefonica Operations team
and also to know how you services in
being delivered
Event Monitoring: Telefonica platform
and Operations team are in charge of
24x7 monitoring your IT assets
Reduce complexity, the customer does not
need to build first class monitoring
platform
We offer:
Allows the customer to use a shared monitoring system in
Telefonica datacenter in a as a Service model.
The customer is able to know how their IT services are working
and performing from anywhere in a 24x7 model. Notifications
are launched to customer if an incident affects their IT assets.
Reduce costs, no need of monitoring
systems administrators groups
Web Statistics of the websers you want to
be monitorized
As a service model allows the customer to
adapt what they pay to what they need.
Forget about technological obsolescence
Telefonica is responsible to upgrade,
replace the shared platform
10

Storage
Service Level defined TIERs of the service
with SLAs
Pay-per-GB pricing model based: kind of
storage (SAN; NAS or Archive), service
level (Platinum, Gold, Silver or Bronze)
and contract period (from months to
years)
Reduce costs no need of 24x7 storage
administrators groups
We offer:
Functionality part of the Hosting Service. It allows to the
customer to acquire Storage as a Service in a pay-per-GB model
from a shared platform located in Telefonica Datacenters.
Using different technologies (Thin Provisioning, Tiering, …) the
customers benefits of cost reduction and SLA based
performance guarantees.
11
Reduce complexity the customer does not
need to build first class storage platform

Backup
Standard file system backups
Standard Service Policies (Gold, Silver,
Bronze, …) or/and Personalized Backup
Policies
Reduce complexity the customer does not
need to build first class backup platform
We offer:
Functionality part of the Hosting Service. It allows the customer
to use a Backup as a Service in a shared platform in the
Telefonica Datacenters.
Customer can use standard backup policies, custom-built ones,
or a combination of both.
Advanced online backups of Databases
and Applications
12
Reduce costs no need of 24x7 backup
administrators groups

Disaster Recovery
Facilities: space, power, cooling and
physical security for the customer
dedicated platforms;
Connectivity with Telefonica's domestic or
multinational MPLS
We offer:
Service which focuses on restoring the IT systems critical to
supporting business functions when a disaster occurs in the IT
assets of the customers. It uses Telefonica datacenters, and the
services offered in them, to build the solution that fits in the
customer needs. It includes; housing, shared/dedicated
computational resources, storage replication, Connectivity and
white rooms for customer datacenter operations.
Compute resources physical/virtual,
dedicated/shared
Storage with data replication solution
tape, storage replication, remote backup
White room for customer datacenter
operations use in case of disaster
Build an inexpensive DR solution using the
shared Telefonica Platforms and
connectivity solutions
Complemented with IaaS offering allows
the customer to build a hybrid cloud
platforms
13
multinational MPLS

Only internal use
VDC –Virtual Data Center
Flexibility in Billing Models: pay as-you-go;
fixed commitment
Different levels of service in Computing, to
optimize performance and cost: standard;
reserved
Storage & backup: variety of levels of
service to store and protect data
We offer:
Virtual IT resources (servers, storage, networking) to allow
customers self-provide and deploy the infrastructure to run
enterprise applications, along additional value added services
(Monitoring, Backup, Disaster Recovery) and extending
Customer Private Networks to our VDC/Cloud 3.0 Nodes in a
secure and cost-efficient way .
VDC is the basis in where Managed Cloud Services are mainly
built.
Value Added Services:
Backup/Monitoring/Disaster Recovery,
with self-service portals and automated
provisioning
Built with VMware technology, leader
vendor in virtualization and cloud and
widely used in Corporate IT and supported
by SW vendors
Networking: complex networking
available, extension of customer VPNs to
VDC, firewalls and load balancers
Allow hybrid environments with most on
premise deployments
Converts VDC in a new node of the
Corporate VPN, : same performance and
security of an in-house deployment
Flexibility and elasticity: to adapt the
environments on real time to peaks of
demand

Only internal use
Virtual Hosting/Hosting 2.0
Storage: Different categories based on
performance need
Virtual machines (VMs): pre-defined set
of VM sizes (vCPUs + RAM + disk)
No customer investment : recurrent
monthly payments
We offer:
Virtual resources: servers (virtual machines), storage, networking
and some value added services in a pre-cloud environment
(manual provisioning). The first step to VDC/Cloud 3.0 services
Hybrid Environments: to connect with on-
premise virtual environments
15
Backup: VM backup with different
retention policies
Built with VMware technology, leader
vendor in virtualization and cloud and
widely used in Corporate IT and supported
by SW vendors
Client segment: Large Enterprise & MNCs

Only internal use
Cloud Servers
Backup: protection of server data
Standard and Advanced versions: different
server size, storage, backup and remote
user accesses
Firewall: to control and protect access to
server
We offer:
A Virtual Windows Server, to be accessed through Internet, in
which run the IT of a small company (IT in a box), complemented
with the services (firewall, antivirus, backup, internet
connectivity) to minimize skills, human resources and costs
associated to operate the company IT.
Client segment: Small and Medium Enterprise
Remote management of server ; with
Windows Remote Desktop
16
Eliminates HW acquisition and
maintenance: reducing costs and internal
resourcing
Available additional services ; Microsoft
Office licenses, additional storage, etc.
Improved availability and resilience:
compared with an on-premise server
deployment
Includes all the elements: needed to
run smoothly and securely the
company IT
Very competitive pricing

Only internal use
Cloud Back-up
We offer:
Solution that provides a remote backup of the customer on-
premises servers. Additionally, it allows to restore de backup on
a Cloud Server in order to implement easy and low-cost Disaster
Recovery Environments for SMBs.
Remote Server Backup Client (100 GB) Build an inexpensive DR solution for SMBs
using the Telefonica IaaS services
Protection against data loss due to
failure of the local server on the
customer's premises.
Protection against accidental erasure of
information.
As a service model allows the customer
to adapt what they pay to what they
need.
Entrance service in the IaaS offering in
cloud skeptical customers. They are able
to start using Telefonica IaaS servicesContingency Plan Disaster Plan using the
Telefonica Virtual Servers Service
17
Client segment: Small and Medium Enterprise

Only internal use
Cloud Storage
Simple Web Services Interface (API): it
can be used to store and retrieve any
amount of data, at any time, from
anywhere on the net
Reduce customer CAPEX expenses in
storage
We offer:
Cloud Storage is a low cost Object Storage Service that is
accessible through the net (Public & Telefonica Virtual Private
Networks). It offers storage in a pure pay-as-you-go pricing
model. It is Amazon S3 compatible what makes it easy to
customer to use standard S3 compatible solutions of archiving to
de the cloud, backup to the cloud and NAS backup to the cloud.
Client segment: Medium, Large Enterprises
and MNCs
Low cost storage
18
Access to the objects trough standard
RESTful HTTP to web services interfaces:
Caringo SCSP and Amazon S3 compatible
Flexibility in a pay as you go service model
allows the customer to adapt what they
pay to what they need.
Several complaint solutions allow the
customer to easily build archive or backup
to the cloud projects

Only internal use
DRaaS (Disaster Recovery as a Services)
19
We offer:
DRaaS, based on VDC services, where the customers can create
theri contingency environment in a easy way just selecting the
application that must to be replicated in the management IaaS /
ITaaS portal.
Target Segments
Reliable Performance, No interruptions and
virtual network class of service guaranteed.
Features Product Benefits
Security, Keep your security standards no
matter where your cloud provider sits.
Global Connectivity, Connect offices around
the world to the closest Cloud and data
center resources.
Reduced Costs to implement and DRaaS
solutions in comparison to the traditional
tailor made projects.
multinational MPLS.
Build an inexpensive DR solution using the
shared Telefonica Platforms and
connectivity solutions.

Managed Infrastructure
We offer:
Managed Infrastructure provides the Most common commercial
hardware and virtual platforms, such as: Router, Switches (SAN,
LAN), Firewalls appliances, Compressors, Balancers, Servers,
virtualization Hypervisors, Backup Platforms, Storage Cabinets,
etc.. Allows helping customers to release internal staff from this
kind of infrastructure management, maintenance, operating,
updating and supporting an IT department, which is an intensive
on-going process with considerable economic pressures.
20
Prediction and cost containment;
Flexibility and technical scalability;
Release resources for more strategic or
greater value for the organization tasks;
Flexible Billing model (Pay per assets, usage,
etc.)
Assets still belonging to the customer, when
it is required.
24x7 IT HW assets management. It includes
maintenance, planning, availability
monitoring of IT customer assets;
Hardware product deployment. It includes,
if necessary, the deployment of hardware
on customer site;
HW & SW purchase process management;
Rack space management;
Cooling and power management. Green IT
concerns applied;

Managed Administration
We offer:
Managed Cloud Services providers the administration of most
common commercial software as “Operating Systems (Windows,
Linux, …), Databases (Oracle, SQL Server, ...), and others”. Allows
help customers to free internal staff from infrastructure
management. Operating, updating and supporting an IT
infrastructure which is an intensive, on-going process with
considerable economic pressures.
21
Software product deployment. It
includes, if necessary, the deployment of
software in the customer platform.
Cost reduction and prediction: allows
customer to avoid 24x7 administrators
groups
Flexibility: permits to growth without
contracting internal employees.
Cost reduction against internal IT systems
administration.
SLAs based proposals definition
Access to the specialized IT personnel (OS,
Middleware, Databases, …) in Telefonica
24x7 IT assets management. It includes
administration, planification, monitoring
and operation of IT customer assets.
Path and users management included in
the service
Includes Hosting services. Customer can
use dedicated assets or Telefonica shared
platforms.

Managed Private Cloud/Hybrid Cloud
Provides Cloud capabilities (self-service,
flexibility, etc) to customers who need to
have a dedicated environment for
regulatory or other issues
We offer:
Infrastructure dedicated to a single client to create a Private and
Dedicated Cloud in which the customer can self-provide servers,
storage, networks and value added services to run enterprise
applications. A Private Cloud can be deployed on Telefonica or
Customer Data Centers and is designed to burst on Telefonica
VDCs and typically is managed by Telefonica
Designed to work seamlessly in a hybrid
approach with our VDC offering, and
leveraging on VDC to provide additional
functionality: bursting, Disaster Recovery,
Development and Testing environments
22
In Telefonica Data Center or on-premise,
but always in the core of the customer
Private Network
Client segment: Large Enterprise & MNCs. Built with dedicated hardware for the
customer
Normally with a component of Managed
Cloud Services on top and part of
outsourcing contracts
Working together with VDC provides the
flexibility not possible in Private Clouds
Attractive financial models for the
hardware provisioning

SLA
Datacenter Outsourcing
We offer:
Datacenter Outsourcing projects for customers that want to
externalize the infrastructure and the operation of than IT
infrastructure. Same scope of Managed Cloud Services, but for
the complete datacenter of the customer, with an specific
methodology to deal with the complexity and transformation
needs. The main objective of Telefonica is reduce as much as
possible the baseline and convert a traditional IT consume model
to a Cloud one using shared platforms in a pay as you go price
model.
Includes Hosting services. Customer can
use dedicated assets or Telefonica shared
platforms
Focus on your Business: allows customer
to use their resources in his core business
Cost prediction: allows customer to
predict and control operations costs.
Flexibility: permits to growth without
contracting internal employees.
Integral process from the consulting, due
diligence, transition and operations phase
of the outsourcing project
24x7 IT assets management. It includes
administration, planification, monitoring
and operation of IT customer assets.
Software product deployment. It includes,
if necessary, the deployment of software
in the customer platform.
SLAs based proposals definition.
Access to the specialized IT personnel
(OS, Middleware, Databases, …) in
Telefonica
Cost reduction against internal IT systems
administration.
23

Only internal use
Datacenter Interconnection
24
We offer:
Service in which customers can connect their servers (physical
and virtual) and other hardware (for example, storage cabins for
replication/syncronization proposes) into Telefonica network with
high levels of security, scalability, availability and cost effective.
Available in the core datacenters of the Telefonica Network
(Alcalá, Miami and Tamboré)
Target Segments
Two differential commercial approaches:
 Pay-as-you (per GBytes transferred price)
 Quality-based bandwidth for critical
comms between systems
Flexibility, the customer can contract the
bandwidth he needs in the period of time
he needs even in a pay-as-you model.
Access to First Class network facilities
without CAPEX expenses in network
facilities
LAN connectivity across Telefonica
Datacetners

Only internal use
Cloud Connect (Own Services)
25
We offer:
Cloud Connect (TEF Cloud Services) is a service that allows
customers to connect in a privately and secure way to our Cloud
Services platforms. This functionality will provide our customers a
secure and reliably IP MPLS access to Telefónica Cloud Services
through our Global MPLS network.
Target Segments
facilities
.
Flexibility Bandwidth, pay as you grow.
Flexible cloud adoption
.
center resources.
Reduced Costs _ Turn-up new connections
and scale bandwidth quickly and efficiently.

Only internal useOnly internal use26
We offer:
Cloud Connect is a service that allows customers to connect in a
privately and secure way to Cloud Service Providers (CSPs)
platforms, such as Amazon or Azure. This functionality will
provide our customers a secure and reliably IP MPLS access to
CSPs through our Global MPLS network.
Target Segments
Cloud Connect (3rd parties)
facilities
.
Flexibility Bandwidth, pay as you grow.
Flexible cloud adoption
.
center resources.
Reduced Costs _ Turn-up new connections
and scale bandwidth quickly and efficiently.

Productivity & collaborations: Office 365
Client segment: Soho, Small, Medium, Large
Enterprises and MNC,s
Cloud office suite + UCaaS +
Collaboration from any device and
common UX. Under monthly fee
Components: Biz-class email (Exchange
Online), online conferencing & instant
messaging (Lync), online Presence &
Enterprise social network (SharePoint
online), store, sync and share (OneDrive
for Biz), Security (DRM, eRecovery), etc.
.
Flexibility: Be more productive and agile
wherever you are and from any device.
Comprehensive best of bread
productive suite from leader brand
27
We offer:
Suite of office and productivity services upon key MSFT
technologies: e-mail (Exchange), Office, web presence
(SharePoint), store & share (SkyDrive Pro), Unified
Communications (Lync), Social Enterprise (Yammer),etc. Under a
cloud delivery model and a monthly subscription plan.
All OS and platforms supported (web, iOS, Android, Windows
Phone, Win, Mac)

We offer:
Virtual desktops and applications hosted in Telefonica
Datacenters, accessible from any place with connectivity and
totally integrated with the Customers business processes. Make
physical devices, applications and corporate operating system
independent from each other. Telefonica Cloud Workplace allows
customers to execute corporate desktop or applications
everywhere and from all kind of devices.
Virtual Desktop / App
Client segment: Medium, Large Enterprise and
MNCs
28
No new app development. Working
with the same apps independently of
the OS and the device
On demand
Save costs in HW and energy. No invest
in new HW. Extend the life cycle of the
computer. BYOD. Thin clients
Centralized IT management. From
distributed to centralized
Security. Data & apps in data center. No
more stolen or lost device with relevant
info
CITRIX technology. Partnership with the
leader of the market, CITRIX, to provide
workplace desktop and apps virtualization
to our customers
Merge with communications. Optimizing
bandwidth resources and adapted to our
customer topology
E2E. Full solution, end to end, from apps
analysis and business process integration
to project live cycle.
Telefonica data centers. The best practices
in communication, energy efficiency, and
redundancy levels

Universal access to corporate desktop
with just a browser and connectivity.
eyeOS architecture can be completely
clusterizable
Alternative to well known Windows
desktops and apps.
Pilot description:
eyeOS is a Spanish cloud computing startup that Telefonica
bought in 2014 that works on web desktop. eyeOS offers
virtualized desktops in open code (HTML5, Web Browsing and
Open Stack Cloud Infrastructure) and it allows to mobilize the
legacy applications to the companies.
eyeOS | Desktop as a Service
It provides solutions with open web
source (HTML5) Web Browsing and
Openstack Cloud Infrastructure.
Cheaper and more flexible solution for a
virtual desktop product;
Client segment: Small and Medium Enterprise,
with a set of workplace (productivity) apps, and
Large ones with a low cost application
virtualization proposal
29

150520-Global-Cloud-Catalogue-LinkedIN

150520-Global-Cloud-Catalogue-LinkedIN

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