IBM and Jamcracker have partnered to provide communication service providers with a cloud service brokerage solution that allows them to aggregate their own cloud services with those of third parties and offer unified delivery, management, billing and support for customers. The solution enables service providers to transform into cloud service providers and generate new revenue streams through cloud service delivery and management. It provides a single platform for provisioning, authentication, access management and support across various cloud offerings.

1. IBM and Jamcracker Cloud Service
Brokerage Enablement Solution
Delivering On Demand Jamcracker and IBM
Jamcracker enables service Enabling Communication Service Providers to make the
providers to become Cloud transformation to Cloud Service Providers.
Service Brokers (CSB). They can Cloud services delivery is emerging as one of the most important
aggregate their own cloud opportunities of the decade for communication service
services with 3rd party providers’, providers. However ‘the cloud’ is not a single entity, but rather
and offer a unified services separate islands with their own unique authentication and
delivery/management experience authorization, provisioning, administration, licensing and support
for their customers. characteristics. With many different clouds serving many different
needs, building a cloud deployment and delivery strategy around a
few offerings today raises the risk of managing services
stovepipes tomorrow.
Many service providers will evolve to become cloud aggregators
and distributors, leveraging their networks and data centers to
Jamcracker Platform provide an interconnected cloud computing grid that will combine
The Jamcracker Platform is a cloud services delivery with carrier-class quality of service and
multi-tiered and multi-tenant enterprise-grade security. They will deliver infrastructure and
cloud delivery solution that application clouds from their own data centers, as well as from
enables service providers to third-party providers, with unified access and life-cycle
aggregate, deliver and manage management for their customers. Jamcracker and IBM have
internal and external cloud partnered to offer a complete and unified cloud services delivery
services. stack that enables service providers to transform themselves to
become Cloud Service Brokers (CSBs).
The Jamcracker platform
provides a single point of The CSB model provides an architectural, business and IT
catalog management, operations model for enabling, delivering and managing different
provisioning, authentication, cloud services within a federated and consistent provisioning,
billing, administration and billing, security, administration and support framework. This
support for disparate SaaS, enables service providers to unify the delivery of cloud services,
PaaS and IaaS offerings. including internally hosted infrastructure as a service (IaaS) clouds
aggregated with IaaS, PaaS (platform as a service) and SaaS
IBM Cloud Services (software as a service) offerings from external 3rd party providers,
Provider Platform and differentiate their networks as a true cloud computing
IBM introduces the most platform.
advanced, carrier-grade,
intelligent and integrated
service management platform
designed to empower CSPs to
CREATE, MANAGE, &
MONETIZE cloud services
fast.

2. "Small businesses no Service Provider Benefits
longer want the expense The Jamcracker and IBM CSP2 solution provides a time-to-market
of having to buy, deploy advantage so communication service providers can extend their
and manage their own core services business, sales and marketing, and benefit from:
software. Our partnership • Increased Revenues: Rapidly source on-demand services,
with Jamcracker enables create targeted bundle offerings, enable new distribution
us to deliver a full range channels, and quickly respond to changing market and
customer demands.
of business applications,
• Reduced Operational Costs: Automate tasks and streamline
just as we deliver our
processes including role-based access control, user
traditional telecom provisioning and administration, granular access control and
services -- as an on- authorization policy enforcement, as well as automated billing
demand service for a and settlement.
monthly subscription • Maximized ROI and Flexibility: Speed time to market with a
fee.“ proven, scalable deployment model that is flexible enough for
-- Deena Shiff, rapid innovation of new services and bundles -- today and
Group Managing Director, tomorrow.
Telstra Business • Increased Customer Profitability: Reduce churn by providing
multiple services and enabling customer self-service through a
branded web-based portal.
• Marketing and Sales Flexibility: Upselling, cross-selling, as
well as personalizing and bundling services based on real-time
"Jamcracker is emerging feedback from customers' behavior and preferences.
as the go-to choice for
carriers that want to get
to market quickly with Jamcracker and IBM: A Closer Look
value-added services The Jamcracker and IBM CSP2 provides a multi-tiered and multi-
delivery, without having tenant cloud delivery and management solution. It enables an n-
to incur the expense of tier services delivery model that supports self-service fulfillment,
building their own delegated administration and cloud services channel
delivery platform and enablement. The unified services delivery and management
negotiating dozens of architecture:
new distribution • Aggregates order management, security and policy
management, user and service administration, billing and
agreements.“
settlement, usage reporting and auditing, and license
-- Caroline Chappell, management across internally and externally hosted cloud
Analyst at Large, services.
Heavy Reading • Unifies the delivery of Software as a Service (SaaS), Platform
as a Service (PaaS), Infrastructure as a Service (IaaS) or any
other network-delivered solution.
• Provides the flexibility to create best-of-breed bundled offerings
to differentiate their core services for reducing churn, increasing
service margins and acquiring net new customers.
• Integrate with new cloud services, whether they are internally or
externally hosted, to provide a future-proof means for service
providers to continuously innovate to address evolving market
opportunities.

3. Rely on Jamcracker and IBM
The Jamcracker and IBM CSP2 solution provides a complete and
unified cloud services delivery stack that enables communication
service providers to make the transition to cloud service providers.
Jamcracker provides:
• Proven Platform: Over a decade of focused development
and deployments for software and services that unify the
aggregation, delivery and management of disparate cloud
services.
• Comprehensive Solution: Provides service providers’
customers with a single point of provisioning, access,
administration, billing, compliance and support for all their
cloud/SaaS solution needs.
• Pre-Integrated Services Catalog: Wholesale catalogue
includes hundreds of pre-integrated third-party cloud services.
• Channel Enablement: Multi-tenant cloud brokering platform
enables multi-tiered services delivery.
• Foundation for Innovation: Service providers can mix and
match their own cloud services with best-of-breed external
cloud offerings, enabling them to drive differentiation and
profitability through service innovation.

4. IBM
Real world experience assisting carriers
to launch innovative services, monetizing
customer data and assets to increase © Copyright IBM Corporation 2010
revenue while reducing churn.
IBM Sales and Distribution
An enhanced Service Creation and Route 100
Application Environment, with a catalog Somers, NY 10589
of cloud service solutions U.S.A.
Service management that provides Produced in the United States of America
visibility, control and automation October 2010. All Rights Reserved.
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design and deploy a standards based Tivoli, Power Systems, Sametime and
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Integration and Service Assurance trademarks of International Business Machines
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Rely on Jamcracker and IBM countries, or both. If these and other IBM
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