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SoftLayer Company Overview


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SoftLayer Company Overview

  1. 1. Company Overview<br />Dec‘09<br />
  2. 2. SoftLayer Value Statement<br />SoftLayer Delivers World Class, On-demand Virtual Data Center Services.<br />We lead the industry, bringing solutions to market before others realize the need for them.<br />Innovation<br />We push complete control to the end user to create the virtual data center experience.<br />Empowerment<br />We automate every single facet of the data center environment to bring efficiency and standardization.<br />Automation<br />We bring together hardware, software, security, networking, and storage in a single easy to use on-demand service.<br />Integration<br />
  3. 3. Who We Are<br /><ul><li>Virtual data center OS
  4. 4. Consolidator of technology
  5. 5. No legacy customers or technology
  6. 6. On-demand IT infrastructure – delivered NOW
  7. 7. Dedicated, virtualized, cloud, storage, and HPC solutions
  8. 8. Industry-leading controls via Customer Portal and open API
  9. 9. Geographically diverse data centers – end user experience
  10. 10. Advanced data center pod design targeting maximum efficiencies</li></li></ul><li>Our Difference<br />Automated Services and Standardized Solutions<br />Customer-controlled, automated management of core functions including OS installs and reloads, reboots, software installs, network management, monitoring, load balancing, firewall management, and more.<br />Industry-Leading Customer Portal and Open API<br />Direct access to more than 150 backend systems and activities, executed without any human intermediation.<br />Industry Exclusive Private Network<br />Server-to-server communication, out-of-band management, and unlimited data transfer via VPN over dedicated carriers segregated from our Public Network.<br />Integrated Geographical Diversity<br />Three data centers connected via private, 10G point-to-point connections, and integrated through proprietary automated tools.<br />True Virtual Data Center Services<br />Innovative infrastructure, solutions, and automation capabilities provide unique advantages for virtualized solutions and a truly virtual data center.<br />
  11. 11. Automation of Traditional Managed Services<br />The Physical Server is the Fundamental Building Block to All Technologies.<br />
  12. 12. Fully Integrated Computing Environment<br />SoftLayer Provides the Only Completely Integrated Solution in the Industry.<br />Dedicated servers, virtualized environments, and cloud solutions all operate together seamlessly to create an on-demand solution that can be scaled in real time.<br />
  13. 13. SoftLayer History<br />
  14. 14. Company Facts<br /><ul><li>$52 million in revenue for 2008
  15. 15. $83 million for 2009 (est)
  16. 16. $100 million annualized run rate (Dec 09)
  17. 17. $1M in annualized revenue added every 10 days</li></ul>Financial<br /><ul><li>170 employees</li></ul>Employees<br />Data Centers<br /><ul><li>Dallas: 15,000 square feet raised floor
  18. 18. Seattle: 10,000 square feet raised floor
  19. 19. Washington DC: 11,500 square feet raised floor
  20. 20. Capacity of 45,000 servers across current facilities</li></ul>Customers<br /><ul><li>More than 5,700 in over 110 countries
  21. 21. More than 23,000 deployed servers
  22. 22. Average of 4 servers per customer
  23. 23. Revenue of ~$1,500 per customer</li></ul>Corporate Headquarters<br /><ul><li>20,000 square feet of office space
  24. 24. Accounting, Sales, Development, Corporate</li></li></ul><li>Financial Trends<br />
  25. 25. SoftLayer 2009 Roadmap <br />Q1 - 2009<br /><ul><li>CDN enhancements
  26. 26. Cloud storage
  27. 27. HPC solutions</li></ul>Q2 - 2009<br /><ul><li>Cloud computing
  28. 28. Image management
  29. 29. Storage network
  30. 30. WAN acceleration
  31. 31. Content caching and SSL acceleration</li></ul>Q3 - 2009<br /><ul><li>Advanced monitoring
  32. 32. API enhancements
  33. 33. WebTop / PDA control panels
  34. 34. Data mining</li></ul>Q4 - 2009<br /><ul><li>Managed colocation</li></li></ul><li>Target Customers<br />Subject Matter Expert<br /><ul><li>Core customer segment
  35. 35. Technical user
  36. 36. Tend to be early adopters and knowledgeable customers</li></ul>Small / Medium Business<br /><ul><li>Key growth segment
  37. 37. Outsource entire IT infrastructure
  38. 38. Currently using shared hosting or in-house server (closet)</li></ul>Enterprises<br /><ul><li>Large organizations, traditional “brick and mortar”
  39. 39. Fortune 2000
  40. 40. Out of space, no capex, but still have big projects underway
  41. 41. Currently looking for test and development environments</li></ul>Resellers<br />Several types of customer:<br /><ul><li>Hosting
  42. 42. Managed Services
  43. 43. Traditional VARs</li></li></ul><li>Customer Size and Vertical<br />Sample size represents ~3200 active customers (56% of total customers)<br />
  44. 44. Data Centers<br />Innovative Data Center Pod Concept <br />Each data center features one or more “pods”<br />Each pod built to the same specs using best-in-class methods<br />Each pod supports up to 5,000 servers<br />Optimizes key data center performance variables<br />Current Pod Distribution<br />Dallas: 5 Pods<br />Seattle: 2 Pods<br />Washington, D.C.: 2 Pods<br />Total Current Capacity<br />9 Pods<br />1,200 racks<br />45,000 servers <br />
  45. 45. SoftLayer Facilities<br />Geographic Diversity<br />Free, fast, and secure connectionsbetween servers in any SoftLayer facility.<br />
  46. 46. Server Rack Architecture<br />Network-Within-a-Network Topology<br /><ul><li>Public Network
  47. 47. Private Network
  48. 48. Data Center to Data Center Network</li></li></ul><li>Three Distinct Networks Enable Multiple Service Offerings.<br />SoftLayer Network Overview<br />
  49. 49. Cloud Computing<br />Market<br />Cloud Computing = Virtualization with Consumptive Billing<br /><ul><li>Virtualization = Virtual Machines Running on a Hypervisor
  50. 50. Consumptive Billing = Pay for What you Use</li></ul>SoftLayer<br />Cloud Computing = On-demand Computing with Consumptive Billing<br /><ul><li>On-Demand = Dedicated + Virtualized + Cloud + Storage
  51. 51. Consumptive Billing = Pay As You Go or Monthly Packages</li></li></ul><li>CloudLayer™Value Proposition<br />Rapid Deployment<br /><ul><li>Computing instances – delivered in as little as 5 minutes
  52. 52. Virtualized Servers – 1 to 2 hours
  53. 53. Dedicated Servers – 1 to 4 hours
  54. 54. Content Delivery – real time
  55. 55. StorageLayer – real time
  56. 56. Ancillary Services – real time</li></ul>Pay-As-You-Go Pricing<br /><ul><li>Consumptive billing for all services
  57. 57. Computing instances will evolve to less than 1 month billing cycles</li></ul>Fully-integrated Solutions<br /><ul><li>Work with all SoftLayer Services
  58. 58. One environment that can be managed through the API or Portal</li></ul>SLA<br /><ul><li>Standard SoftLayer SLA applies to all CloudLayer products</li></li></ul><li>CloudLayer™ Service Offerings<br />CloudLayer is the Umbrella Brand for the Next Generation of Services That Can Be Sold With our Without a Dedicated Server.<br />CDN<br /><ul><li>Origin Pull or Point of Presence (PoP) Pull
  59. 59. Usage based or packages starting as low as $.12/GB
  60. 60. Sold with servers or as stand alone service</li></ul>Storage<br /><ul><li>Access from server, desktop, web, portal, API, and PDA
  61. 61. Native apps for iPhone, Blackberry, Windows
  62. 62. Usage based or packages starting as low as $0.15/GB
  63. 63. Sold with servers or as a stand alone service</li></ul>Computing<br /><ul><li>Computing instances in “minutes” (5-15)
  64. 64. Open source and enterprise OS selections w/ control panels
  65. 65. Monthly billing to start, but evolving to hourly models
  66. 66. Automated recovery in the event of hardware failure
  67. 67. Usage based or packages starting at $.15/hr or $99/mo</li>