This document discusses a content marketing strategy for a radio station. It proposes investing in promotional items like temporary tattoos, stress balls, bottle openers, and band-aid dispensers to engage younger and adult audiences at events. Estimated costs are provided for various prize items, with a total proposed budget of $3,348. A schedule is included for distributing different prizes at upcoming events on Sundays through Saturdays.

1. Content MarketingWeek 5 & 6

2. Goals for Strategy
• Brand Awareness
• Building trust with our fan base

3. More Prizes for the Kids
We want to better reach our younger audience when we are working events.
Investing in promo items that are targeted at them will get them more excited to
engage with us. When children see other kids getting a temporary tattoo from one
of our staff members, they will run over to join the fun.
Imagine us set up at a PNC concert with a small bucket of water and a sponge
having one of our Magic team members giving temporary tattoos to kiddos—What
a great photo op that would be!

4. Building TRUST AND FAMILIARITY with
our Fan Base
• Parents will better remember how our team
members interacted positively with their
children and may be more inclined to listen
to our station

5. 1000 at $0.12 each

6. 500 at $0.64 each

7. Fun Prizes for
Adults
• We want to invest in promo products that our
fan base will use. One idea is to invest in
keychain bottle openers, they are useful for our
listeners and create brand association for the
station.
• Koozies are also a great investment because
they are reusable and when our fans use our
koozies our brand will be spread to all their
friends.
** Great for PNC events since we can't give
out cups**

8. 250 at $0.49 each

10. 500 at $0.43 each

12. Prizes for Mom
Moms always seem to love the hand sanitizer give away, so why not get something
else useful for mom to keep in her purse!
Band-Aid dispensers are not very expensive and it's a way to keep us in the pockets
of our listeners.

13. 500 at $0.46 each

14. 250 at $0.86 each

15. Prizes in General
• Cups
• Drawstring Bags
• Sunglasses
• Hand Sanitizer

16. 750 for $0.40 each

17. 400 at $0.99 each

18. 500 at $0.74 each

19. 500 for $0.95 a piece

20. Potential Costs
Total Annual Budget for Current Promo Items
• Frisbees: $1,500
• Drawstring Bags: $750
• Sunglasses: $1,750
• Pens:$1,500
• Cups:$1,500
• Hand Sanitizer: $500
New Promo Products Price Estimates
• Temporary Tattoo: $158 (1000pc)
• Stress ball: $415 (500pc)
• Bottle Opener $149 (250pc)
• Koozie $274 (500 pc)
• Band-Aid Dispenser $347 (500pc)
• Hand Sanitizer $615 (500 pc)
• Sunglasses $468 (500 pc)
• Drawstring Bag $500 (400 pc)
• Cups $422 (750 pc)
Total= $3,348

21. Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Live on the
Lawn- stress
balls and bottle
openers, pens,
stickers,
lanyards
Monmouth park
and PNC-- bottle
openers/koozies
, band-aids,
tattoos, pens,
stickers,
lanyards
Patriots: temp
tattoos, Band-
Aids and stress
balls, pens, stick
ers, lanyards
Food Truck-
temp tattoos
and
cups, pens, stick
ers, lanyards,
bottle openers
PNC- tattoos,
koozies/ bottle
openers, Band-
Aids, pens, stick
ers, lanyards
PNC-
tattoos, koozies/
bottle openers,
Band-
Aids, pens, stick
ers, lanyards
PNC-
tattoos, koozies/
bottle openers,
Band-Aids
PNC-
tattoos, koozies,
bottle openers,
Band-
Patriots: temp
tattoos, stress
balls and Band-
Aids, pens, stick