This document provides 10 tips for maximizing sales during the holiday season from merchandisers in the c+i community. The tips include catering displays to customer needs, promoting sales promotions, hosting fundraising pop-ups, partnering with enthusiastic hosts, using video content, hosting live social pop-ups, getting creative with event themes, and thanking loyal customers. Following these tips from experienced merchandisers can help earn the biggest paycheck of the year during the holiday sales opportunity.

1. TOP 10 HOLIDAY SALES
TIPS
…straight from our Merchandiser Community
Join in on the #HolidayHustle!

2. OH, WHAT FUN IT IS TO EARN
YOUR BIGGEST PAYCHECK EVER!
We’ve said it once + we’ll say it
again – the Holiday season is
the most opportunity-filled time
for your business + in more
ways than one!
Follow these expert tips from our
Merchandisers working the
#HolidayHustle + you too could
be celebrating your biggest
paycheck of the year!

3. 1. CATER TO YOUR
CUSTOMER
Keep your guests’ needs top-of-mind
while merchandising your display –
this enables them to find exactly what
they’re looking for, keeping their shopping
experience focused + in turn, their order
volume higher!
“Both pop-ups were curated very
differently: one for a new crowd (mostly
Isabels) + the other, for ladies who
have ordered from me before. I packed
the table with newer pieces because
my VIPs want to see as much as they
can. In total, I earned $3,500 in sales!”
– Freya Chapman

4. 2. DOUBLE YOUR CASH WITH OUR
PROMOS
Don’t underestimate the power of Holiday
gifting + styling opportunities coupled
alongside our season-long + weekly
promotions. You have a serious advantage
over other retail competitors – go out +
get ‘em!
“I can’t get over how much you can earn with
our promos! I had a smaller pop-up
yesterday due to the weather + even so, my
host passed $600 in sales. We're working
together to follow up + secure a few more
orders. Don't let this amazing sales
opportunity pass you by!”
– Iliana Melody

5. 3. TALK THOSE PROMOS
UP!Shout our promos from the rooftops during
your events! Talk them up during your
Welcome Speech, while customers shop +
during Check in at Checkout! This way,
customers will always be reminded how much
they’re saving + earning!
“I talked up the promos to help our sparkle-
istas take advantage of the one for you, one for
me gift shopping attitude! It was a lot of fun +
the ladies were excited about the savings +
helping their host earn our gorgeous November
incentive! #PopUpToSoar”
– Anastasya Burschi-DeJesus

6. 4. ‘TIS THE SEASON TO GIVE
BACK!
There’s no better time to pursue fundraiser
pop-ups than the Holiday season, as it’s a
time of reflection + many are looking to help
those less fortunate. Use your role as a
Merchandiser to help give back to a
meaningful cause, all while expanding your
network + earning credits!
“I partnered with a host who wanted to give back
to a Pet Shelter for a Sip + Shop fundraiser
event. We earned $750 in sales + 10% of
commissions go to the cause. While there, I met
a winery manager + secured future vendor
opportunities!”
– Liz Storey

7. 5. HAVE FUN WITH YOUR
HOST!
Partnering with an enthusiastic host makes all the
difference in the outcome of your pop-up! Get
into the spirit of the season with by choosing
a fun Holiday-inspired theme for your next pop
+ watch your sales soar!
“It makes the biggest difference in the world to find a
host that is equally excited about her pop-up as you!
It was a great turn out + her beautiful house was the
perfect back drop to get people in the mood to shop
for Christmas. 10 out of the 11 guests bought over
$200 to get $75 off! Thanks c+i for the amazing
deals because guests can't say, ‘No’ to saving
money, especially during this time of year!”
– Jessica Zylicz

8. 6. ENTICE CUSTOMERS
People are more compelled to purchase online if
you show them exactly what they need –
especially when it comes with savings! Putting
that extra bit of effort into your social posts
might just earn you boutique sales from
customers near + far!
“Just WOW! We are getting an incredible
response to this c+i promotion. It’s just not
like me to be quiet when a good shopping
deal presents itself. Let me know if you
want this set – it’s only $108 with Free
Shipping!”
– Gina Lukas’s caption to accompany her
collage on social

9. 7. SHARE THE LOVE
With all the hustle + bustle of Holiday
shopping, it’s important not to lose
sight of the people who have helped
support your business throughout the
year! In-between promotional posts,
share a feel-good post thanking your
customers for their support + loyalty!
“I’m thankful for friends I’ve made
through c+i – here are a few! There
are so many, I can’t fit them all in
one collage.  ” – Sandy Kempf’s
recent social post to customers

10. 8. BE A VIDEO STAR
Video content plays a critical role in influencing online
shopping behavior – leverage your existing
presence within social media platforms to market
your Holiday business with engaging + creative video
content!
“I have one word for you…VIDEO! I did a quick one before
heading out to run errands. Within an hour, I had TWO orders. I
simply showed a few pieces from my last Holiday Haul + made
it a point to mention our promo! Shown is a screenshot from
one of the customers. TRY IT!”
– Angela Benford

11. 9. TRY POPPING UP LIVE!
Ready to take the social pop-up experience
to the next level? Create an exciting
experience + capture your network’s
attention by popping up on Facebook
Live! This easy-to-execute pop is a great
way to share our jewelry that results in
maximum impact with little effort.
Kendra Pinca shared this graphic with her
network + booked 3 Lookbook/Facebook
Live parties with hosts across the US. Check
out the next slide to see her attention-getting
post!

12. 9. TRY POPPING UP LIVE!
“Hello Everyone, I'm now booking Nov/Dec/Jan
Lookbook/ Facebook Live parties! This is a perfect opportunity for
anyone who lives outside of SoCal + would like to host a Chloe +
Isabel party. As a host, you'll earn FREE jewelry credits + also be
helping your friends with their Holiday shopping. Here’ s how it
works.
• Step 1. Pick a date + invite 30-50 friends/co-workers/family over for an
evening. About 30% will actually show up, so the more you invite, the
better!
• Step 2. I'll send you a package of lookbooks, wishlists + a few other items
to help out with your party.
• Step 3. It's party night! Pop open a few bottles of wine + serve light
appetizers. You can also do this party at a restaurant if you don't feel like
hosting in your home.
• Step 4. Once your guests have all arrived, I'll broadcast a styling session
live on Facebook where all the guests can view + ask questions directly
from their smartphone.
• Step 5. I'll also play a few games where guests can win raffle prizes!
• Step 6. The guests can place their order directly on your party link online
+ as the host, you will earn FREE jewelry credits!

13. 10. GET CREATIVE
People have a lot going on this season + will likely
be invited to a wide variety of shopping events –
why not stand out from the crowd? Make your
customers want to attend your pop-ups by
getting creative with your in-person event
locations + themes. In doing so, you’ll have
greater turn out + excitement! We love the creativity
of Cia Osterhouse’s Gilmore Girls event!
“Do you live near the Twin Cities in Minnesota?!
Do you love Gilmore Girls + can’t wait for the
Netflix release of A Year in the Life?! You are
invited to a Gilmore Girls party on November
26th! Message me for more details!”

14. WHAT ARE YOU WAITING
FOR?
It’s time to get out there +
make some moves with your
business – we can’t wait to
cheers to your successes!
Be sure to share your favorite
Holiday tips in the c+i
Facebook community!