Internship Assignment: Promote a program or feature on the website and how to implement that plan

1. On The Verge
Jordan Jansson

2. Current
Promotional
Strategy
Twice a week- posted
to website
Debbie pushes it out
to Twitter and her blog

3. Additions to
Promotional
Strategy
We need to share these posts to Facebook,
that is where we will reach most of our
demographic and can receive more feedback.
In a Facebook post we can directly link their
YouTube video to the post instead of a photo
of them
• This will draw more attention to the artist than a photo
of them will, people will be more likely to watch a video
directly from Facebook than click to YouTube

4. Example of
Posting
Videos to
Facebook

5. Additions to Promotional Strategy
• We also could promote this segment with more Live On-Air
reads/mentions
•Minimum of 15-20 mentions a day about the artist or to direct
them to check out the video on our Facebook--> get them to our
Facebook page and increase our following

6. Goals
Increase Facebook
traffic
Increase awareness
of On The Verge

7. Increase
Facebook Traffic
• When Debbie has went Live on Facebook with a group, they reached 650
people. My goal would be to reach at least 800-900 people through a video of
the band preforming or from a live On The Verge.
• The quality of the live video is lacking because it was done through a phone
(leads to lagging)

8. Target
Audience
• 25-34 (21% of our overall demographic)
• 35-44 (22% of our overall demographic)
We are trying to reach listeners ages
• 76% Women
• 3% ages 18-24
• 14% ages 25-34
• 23% ages 35-44
• 29% ages 45-54
• 23% ages 55-64
• 9% ages 64+
Currently our Facebook audience for Magic consists of: