Internship Assignment: Build a full website and social media profile of 3 competitors in relation to Magic and WCTC

1. Competitive Brand
Analysis
Jordan Jansson

2. Z100 Website

3. Z100 Website
They utilize the space on the page very well. The slideshow of events featured underneath the navigation
bar is something we should do for our websites. They feature quality photos within the graphics and invite
users to find out about our events right when they arrive on our page. Using graphics with photographs will
catch the viewer's eye and invite them to click on it.

4. Z100 Website
Unlike our website they don’t have a backdrop behind the words in the nav bar, i think having this thin solid
bar looks much cleaner and more modern than our current design.

5. Z100 Website-DJ Pages
Feature articles related to the DJ and posted on multiple times a day
It is important to let the audience know what our DJ’s are doing to generate interest

6. Z100 Website-Recently Played
They Provide the option through IHeart Media services - they allow listeners to thumbs up or thumbs down
songs and create their own playlist . We could use this sort of feature to find out what our listeners like to
hear

7. Z100 Website-
The social media options under the connect tab link directly to their social
media pages, which is not something that we have on our website and need to add

8. Z100 Website
They list the names of their contests under the tab, which is also something we should do

9. Z100 Facebook

10. Z100 Facebook
● 395,753 people like the page
● 369,928 follow the page

11. Z100 Posts
● They share their on-air talents facebook posts onto their page to generate more top-of-mind
awareness
● Share multiple posts every hour
● Share posts on pop culture news and updates on popular artists

12. Z100 Events
They list their events similar to how we do
On our facebook page

13. Z100 Instagram

14. Z100 Instagram
157k Followers
547 Following

15. Z100 Instagram
Z100 uses their instagram platform to promote their On-Air Personalities and Interview features on
Instagram Highlights which is something we could benefit from doing for Magic

16. Z100 Instagram
Z100 instagram stories include Polls from their DJs
Insight on their personal lives
Allows the audience a chance to interact with the on
Air personalities and allows them to get to know the
Voices they listen to everyday on a personal level

17. Z100 Instagram
They also share stories of them messing around in the studio
This gives their listeners a more personal feel and it allows them to feel
more connected to the voices they actually listen to

18. Z100 Instagram
They frequently share memes on their instagram intended for younger users

19. Z100 Instagram
They covered celebrities and fashion
at the MetGala

20. Z100 Twitter

21. Z100 Twitter
Followers 388K
Following 825

22. Z100 Twitter
They frequently retweet popular artists posts and artists they play
on their station. They also share stories on multiple platforms- this brittney
Story was on their facebook and they quickly shared it to their twitter with
a brief caption. Magic could benefit from sharing more posts about pop culture
and popular artists

23. Z100 Twitter
Elvis Duran hosts his own twitter account for his show
And Z100 frequently shares his content
We could have on on-air personalities also run their own pages
And we could share their content as well

24. 102.7 Website

25. 102.7 Website
They provide shortcuts to their social media pages which may be a great inclusion for our
site. Their listen live in the top corner also features what is currently playing and the album
art beside it-- we could fit that into the navigation bar for Magic also

26. 102.7 Website
The feature articles located on the home page are very convenient giving the viewer a quality photo and a
brief caption and allowing them to quickly scroll through a few. This brings the content right to the readers
face encouraging them to click it through a visually appealing photo.

27. 102.7 Website
Another very nice feature is the on air now right at the top of
the page-- it tells the listener when that person will be on till
and allows them to click to the full schedule for the whole
week--
But conveniently below is also the schedule for just that day
so they don’t even need to click to see who will be on next
This can get the listeners familiar with the daily schedule and
know when to catch their favorite personality

28. 102.7 Website
I really like how they provide a quality picture of their DJs that also
links to their social media pages
We also could use nice headshots of each on-air personality on the
schedule so we can connect their voice to a face for our listeners

29. 102.7 Website
They also share on their side bar underneath the on-air schedule, the list of upcoming events so readers can
see what is going on without having to go to an events tab
The layout of these upcoming events is very appealing and we may
want to use it

30. 102.7 Facebook

31. 102.7 Facebook
1,863 Page Likes
1,888 People Follow the Page

32. New 102.7 Facebook
Their cover photo gives info on their phone application and how to download it
We should create a cover photo that features how to download our app

33. New 102.7 Facebook Posts
Share multiple posts every hour
Share videos of DJ’s discussing contests that are happening
Post about current entertainment news
102.7 is similar to Z100- and we should be posting more stories on pop culture

34. 102.7 Instagram

35. 102.7 Instagram
They link to their on-air personalities personal pages and share the streaming link in their bio
We could also benefit from editing our Bio on instagram to include how to stream and tagging out on-air
personalities
Followers: 4,841

36. 102.7 Instagram Highlights
They share instagram highlights featuring real artists that they interview/connect with
They also share stories of events they attend
They are clearly newer to the instagram highlights,
But we need to increase how much we are posting

37. 102.7 Instagram Posts
Similar to Z100 they also share memes frequently -
But they are aimed at an older audience

38. 102.7 Instagram Posts
They also share information on new music releases - which is
something we should be posting about as well

39. 102.7 Twitter

40. 102.7 Twitter
Followers 12.1K
Following 679

41. 102.7 Twitter
They share new music releases, and updates on popular artists

42. 102.7 Twitter
They also share posts from the DJ’s and post polls for listeners to interact with
We could really benefit from sending out polls on social media to allow us to receive more feedback from
our listeners

43. Z93.3 Website

44. Z93 Website
Their website is extremely well set up- when you open the page you see this video that is displayed which is
a teaser for Taylor Swift’s new song

45. Z93 Website
Their navigation bar is extremely responsive- when you put your mouse over one of the tabs it turns red and
the bars move-- some tabs will reveal options under the tab
They also link directly to their social media pages from the icons in the
top right corner

46. Z93 Website- On-Air
When you first get to their Z-Team page it shows a quality cover
photo featuring some of their staff- then you scroll down and see
who is on air and it allows you to share directly from the page
through a pop up

47. Z93 Website-Events
They display their events with photos on a
scroll list which is very convenient and it
allows you to directly share the events from
the page

48. Z93 Website-Events
When you click discover more on the
events it leads you to a page for that event
which provides a quality cover photo, a
countdown and then you scroll down and
you get an organized format with
information on the event

49. Z93.3 Facebook

50. Z93 Facebook
25,843 like the page
25,169 follow the page

51. Z93 Facebook
They post pop culture news and about their events going on at the station
They post multiple times a day (3-5 posts)

52. Z93.3 Instagram

53. Z93 Instagram
I was confused by their instagram handle but this is their official account
They only link their website in their bio unlike other stations

54. Z93 Instagram
Most of their instagram posts are related to contest that are going on and events that they hold similar to
our instagram
We could benefit from posting more about our contests

55. Z93.3 Twitter

56. Z93 Twitter
On their twitter they feature a great cover photo of their on-air personalities, which we could benefit from
making one in photoshop of our personalities as well

57. Z93 Twitter
They have been inactive on twitter since April 10th- but prior to that they
would make multiple posts a day about pop culture and popular artists

58. Z93.3 Snapchat

59. Z93 Snapchat
They also have a snapchat account that they use
We could benefit from creating one to receive more direct
feedback from our listeners

60. 77 WABC Website

61. 77 WABC Website
Their website is very modern but cluttered with ads that it makes it overwhelming
They do have icons that link to their social media pages and allow you to listen live

62. 77 WABC Website
They list who is currently on air which is a feature we
need to add, and the text changes color on the nav
bar when you move your mouse over and the menu
comes down

63. 77 WACB Website
When you select an on air personality it will
bring you to their page with a quality
photoshop graphic that includes their air
time and when you scroll down it provides
you with recording of them on-air and a
lengthy description of the personality (next
slide)

64. 77 WACB Website

65. 77 WABC Facebook

66. 77 WACB Facebook
13,143 people like the page
12,539 follow the page

67. 77 WACB Facebok
They post short videos (15 seconds) of on air personalities, which is something we could benefit from doing
They also share information on their station events

68. 77 WACB Facebook
They also post longer videos that give a behind
scenes look and encourage listeners to tune in
We should try to create and post more video
content

69. 77 WABC Instagram

70. WABC Instagram
They do not tag their on-air personalities
but they do not tag their personalities
They do link their website in their bio

71. WABC Instagram
Their post features pictures of their on-air personalities in
and out of the station-
We should try to take more instagram posts inside the studio
like the one below to help us stand out

72. 77 WABC Twitter

73. WABC Twitter

74. WABC Twitter
Their tweets are usually encouraging listeners to tune in and they
give a sneak peak of what is to be discussed on air
Sneak peaks/ Teasers are a great way to engage our audience on
twitter to encourage them to listen

75. WABC Twitter
They also post about contests and events that they
have going on

76. WOR 710 Website

77. WOR 710 Website
They have a pretty simple website that is very functional- they feature a cover photo slideshow of their
events and contests going on at the station (very similar to Z100) They also provide the listen live link
through IHeart media services

78. WOR 710 Website
When you run your mouse over a tab the option list
will come down and it is very functional
The search bar also only appears when you put your
mouse over it which is a good feature, very modern

79. WOR 710 Website
On their homepage they sort their news articles by category and feature the top article

80. WOR 710 Facebook

81. WOR 710 Facebook
Their cover photo features a graphic of their popular talk show hosts and the time they are on air

82. WOR 710 Facebook
They post their most recent news articles and they also share the content that their on-air personalities are
talking about to gain audiences interested and get them to tune in

83. WOR 710 Facebook

84. WOR 710 Instagram

85. WOR 710 Instagram
They mention the names of their on-air personalities in their bio (but do not tag them) and they also link to
their most recent podcast

86. WOR 710 Instagram
They post encouraging listeners to tune in and giving them a heads up of who is going to be on air with
them, they also post about events and direct users to check out their website

87. WOR 710 Instagram
This post is the perfect example of how we should post for WCTC- focusing on the current news and
catching viewers attention to get them to tune in

88. WOR 710 Twitter

89. WOR 710 Twitter
The first thing you will notice on their twitter is their cover photo that directs them on how to stream their
station - we could benefit from doing this as well

90. WOR 710 Twitter
On their twitter they post about the most
recent local news and they also share about
what will be discussed on air

91. WLS 890 Website

92. WLS 890 Website
Their website is very basic and does not utilize very much space on the page. They feature a nice graphic on
the front to promote one of their on air shows

93. WLS 890 Website
When you look at their show tab it provides you with the times, which is a very nice feature so the viewers
don’t even need to look at the schedule

94. WLS 890 Website
When you click to the John Howell show it brings you to his page where you can find his podcast and and
share it straight to twitter or facebook. There is also a very neat organization of the past podcasts making
them easily accessible.

95. WLS 890 Website
They list their latest stories on their front page and
most of them relate to current news. They also have
a specific bar on the side for short political on air
news.

96. WLS 890 Facebook

97. WLS 890 Facebook
Their cover photo is not the most appealing but it
was well done and makes sense since they are
celebrating their 95th anniversary
They post about 10 times a day

98. WLS 890 Facebook
They use this platform to share current news and to promote their on-air shows through teasers. Short
videos such as the example I screenshotted are a great way to gain a viewer's interest and entice them to
tune in. They also use facebook to link to their live stream such as this Bernie Sanders post.

99. WLS 890 Instagram

100. WLS 890 Instagram
They mainly post videos to promote their on air talent and they share photos from their events.
A smart thing that they do is they post the same content to multiple social media platforms-CREATE ONCE
SHARE EVERYWHERE- They also use a lot of hashtags which draws in new likes and followers.

101. WLS 890 Instagram
They also shared a quality photo of their studio which is a great way to give the listeners more of an “inside look”.

102. WLS 890 Twitter

103. WLS 890 Twitter
They post the exact same current news stories to twitter as they do to their facebook. They also share their instagram
posts directly to twitter.

104. WLS 890 Youtube

105. WLS 890 Youtube
89 Seconds with 980 is their main feature on their youtube page where they spend 89 seconds asking
Baseball Pros personal questions. It is a great segment that they put together and it is clearly an ongoing
series. Most videos get around 500 views, a few have 1K+

106. WLS 890 Youtube
They also posted videos of a recent protest and they shared a video of a on-air personality talking about
local road work that was long term.

107. WLS 890 Youtube
They also share funny videos of the staff messing around- this is a great way to get our audiences to know
the voices they listen to every day and give them a face and a name. With all the personality we have in this
station and in the office I think this is completely something we could bring to Magic and WCTC.