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1
Talking to Australians about why it
matters where you bank
2
We’re here to provide Australians
with a real banking alternative, a
responsible one.
Our profits are returned to customers
through better rates and fees, and our
investments are used to create
positive social and environmental
change.
3
Responding to what our customers care about
51%
47%
37%
36%
35%
31%
ENCOURAGE
RENEWABLE
ENERGY
ACT ON CLIMATE
CHANGE
HUMANE
TREATMENT OF
REFUGEES
REDUCE FAMILY
VIOLENCE
CLOSE GAP WITH
INDIGENOUS
AUSTRALIANS
PROTECT
ENDANGERED
SPECIES
PERCENTAGEINTOP5ISSUES
4
Building a responsible bank
Bank Australia
Conservation
Reserve
Action Plans –
Reconciliation,
Financial
Inclusion,
Disability
We Mean
Business
climate action –
Carbon Neutral
operations
Global Alliance
for Banking on
Values - UN
Global Compact
Bank Australia
Impact Fund-
$1m/year to
people and
planet
Commitment
not to lend to
the fossil fuel
sector
Commitment to
creating and
keeping jobs in
Australia
5
2017/18
Groundwork
6
7
2018/19
Raising the bar
8
Clean money is money that does good,
not harm, to people and the planet.
We never lend our customers’ money to:
We lend our customers’ money to:
Underpinned by our Responsible Banking Policy
9
Start a conversation with Australians about why it
matters where they bank
Translating policy into campaign
TVC
15
We’re seeing:
- Record customer growth
- Above industry standard click through rates
- Strong content engagement

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Fiona Nixon's Presentation at Mumbrella's Finance Marketing Summit

  • 1. 1 Talking to Australians about why it matters where you bank
  • 2. 2 We’re here to provide Australians with a real banking alternative, a responsible one. Our profits are returned to customers through better rates and fees, and our investments are used to create positive social and environmental change.
  • 3. 3 Responding to what our customers care about 51% 47% 37% 36% 35% 31% ENCOURAGE RENEWABLE ENERGY ACT ON CLIMATE CHANGE HUMANE TREATMENT OF REFUGEES REDUCE FAMILY VIOLENCE CLOSE GAP WITH INDIGENOUS AUSTRALIANS PROTECT ENDANGERED SPECIES PERCENTAGEINTOP5ISSUES
  • 4. 4 Building a responsible bank Bank Australia Conservation Reserve Action Plans – Reconciliation, Financial Inclusion, Disability We Mean Business climate action – Carbon Neutral operations Global Alliance for Banking on Values - UN Global Compact Bank Australia Impact Fund- $1m/year to people and planet Commitment not to lend to the fossil fuel sector Commitment to creating and keeping jobs in Australia
  • 6. 6
  • 8. 8 Clean money is money that does good, not harm, to people and the planet. We never lend our customers’ money to: We lend our customers’ money to: Underpinned by our Responsible Banking Policy
  • 9. 9 Start a conversation with Australians about why it matters where they bank Translating policy into campaign
  • 10. TVC
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. 15 We’re seeing: - Record customer growth - Above industry standard click through rates - Strong content engagement