Hubert Deitmers, Managing Partner @ VC firm Van den Ende & Deitmers in Amsterdam talks about Entrepreneurship and Innovation. It takes cojones, passion & perspiration.

1. LEF
AKA “COJONES”
Hubert Deitmers
Managing Partner, Van den Ende & Deitmers

2. LEF
=
COJONES

3. What makes
an entrepreneur?

4. Entrepreneurship
is a mentality.

5. BIC Mentality
Believe - Innovate - Collaborate

6. Believe
“ Pour your heart into it. ”
Howard Schultz

7. A winner says, ‘Let’s find out’
A loser says, ‘Nobody knows’
When a winner makes a mistake, he says ‘I was wrong’
When a loser makes a mistake, he says, ‘It wasn’t my fault’
A winner works harder than a loser and has more time
A loser is always ‘too busy’ to do what is necessary
A winner goes through a problem
A loser goes around it, and never gets past it
A winner makes commitments
A loser makes promises
A winner says, ‘I’m good, but not as good as I ought to be”
The loser says, ‘I’m not as bad as a lot of other people’
A winner listens
A loser just waits until it’s his turn to talk
A winner explains
A loser explains why

8. Inspiration &
Today’s Leadership

9. Perspiration

10. Resilience
“ Success is the ability to go
from one failure to another
with no loss of enthusiasm.”
Sir Winston Churchill

11. Resilience

12. Flexibility

13. JUST DO IT.

14. Attention to detail
“You can’t run a burger chain if you’ve never flipped burgers.”

15. Think big.
Act small.
Fail fast.
Learn rapidly.

17. “ If people aren’t telling you
your idea is crazy, than it is
likely not a very big idea.”
Francis Ford Coppola

18. A man leaves his 17 camels to his
three sons. To the first son he leaves
half, to the second son he leaves a
third, and to the third son he leaves
a ninth. As the three sons do the
math they find that none of their
portions divide very well into 17
camels.

19. They decide to consult a wise old
woman who tells them she’s not sure
if she can solve their problem, but
instead she offers them to give her
one camel, thus giving the three
sons 18 camels. This gives the first
son 9 camels, the second son gets 6
camels, and the third son gets 2
camels. Well… 9+6+2 = 17 camels, so
the three sons return the 18th camel
to the wise old lady!

20. It's often about finding
this one camel.

21. 500 BN in innovation for
the 1000 largest companies
in the United States.
Growth = Innovation.

22. Innovation does not mean
you need to create
something new.
Technological innovation ≠ Business model innovation.

24. No cure, no pay.
When enough people take the massive discount as communicated,
the deal goes on.
Groupon takes 50% of the revenue.

26. Ad-based, freemium.
Basic music streaming is offered for free.
Advertisers pay to cover the costs.
A small percentage does already pay for a premium service.
Revenue split Publisher.

28. Free with in-app sales.
By offering the game for free.
Addictive experience leads to users paying for extras.
An intermediate credit system is used to lose real-world value
perception of virtual goods.
80% of revenue comes from in-app sales.

30. Marketplace for
fund seekers.
Fund seekers get exposure to connect with a crowd of ‘backers’.
People backing a project get rewarded,
depending on pledged amount.
Kickstarter takes 5% of the funding as a commission.

32. Trends for 2011 and beyond

33. • F-Commerce
• Delivering Happiness
• Hulu
• ...

34. Collaboration

35. Thank you.
www.endeit.com