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Collaborative Economy Revenue Models

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This deck describes how a collaborative economy company earns income from the way its product or service is offered or sold.

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Collaborative Economy Revenue Models

  1. 1. COLLABORATIVE ECONOMY REVENUE MODELS
  2. 2. REVENUE MODELS How a collaborative economy company earns income from the way its product or service is offered/sold.
  3. 3. KEY REVENUE MODELS: SERVICE /COMMISSION FEES1 FLAT MEMBERSHIP/ FLAT SUBSCRIPTION2 TIERED SUBSCRIPTION3 MEMBERSHIP PLUS FEE-FOR-USAGE4 WHITE LABEL/LICENSING FREEMIUM 5 6 7 HYBRIDS
  4. 4. TASKRABBIT  TAKES  A  20  PERCENT  SERVICE  FEE  ON  EACH  TASK   DEDUCTED  FROM  THE  TOTAL  TASKER’S  FEE.  
  5. 5. CHARGES  A   BOOKING  FEE  OF  £0.89  +  VARIABLE  AMOUNT    (9.9%   OF  THE  SUM  PAID  TO  THE  DRIVER.)
  6. 6. /
  7. 7. BORROW  MY  DOGGY  CHARGES  OWNERS  A  FEE  OF  £44.99  AND   BORROWERS  £9.99  PER  YEAR  .  
  8. 8. THREE  SUBSCRIPTION  PLANS  ARE  OFFERED  AT  DIFFERENT   PRICE  POINTS:  BASE  PLAN  $9.99,  BUILDER  PLAN  $19.99  AND  THE   MASTERPLAN  $49.99  PER  MONTH.  
  9. 9. £460 £90  A 30
  10. 10. USERS  PAY  A  ONE-­OFF    £29  REGISTRATION  FEE  AND  ARE   CHARGED  39P/MIN  DRIVE  TIME  AND  19P/MIN  PARK  TIME.  
  11. 11. PLATFORM  SOFTWARE  PRICING  TIED  TO  NUMBER  OF  USERS:  UP   TO  10,000  USERS  IS  $1,000  PER  MONTH;;  UP  TO  25,000  USERS  IS   $2,000  PER  MONTH.  >  25,000  USERS  IS  A  CUSTOM  PACKAGE.
  12. 12. SIGN-­UP  AND  USAGE  IS  CURRENTLY  FREE  BUT  THEY  WILL   CHARGE  FOR  ‘PEERBY  GUARANTEE.’
  13. 13. • MEMBERSHIP  IS  TIERED  £12  (SILVER),  £14  (GOLD),  £20   (PLATINUM)  PER  MONTH.  SWAPS  ARE  ‘FREE’  FOR  MEMBERS. • FOR  RENTALS,  LOVE  HOME  SWAP  HAS  A  TIERED  SERVICE  FEE   FROM  1  TO  12  PERCENT  DEPENDING  ON  YOUR  LEVEL  OF   MEMBERSHIP.   • PLUS,  MEMBERS  CAN  BUY  TOP  UP  POINTS  FROM  £0.10  TO   £0.50  PER  POINT  DEPENDING  ON  LEVEL.
  14. 14. collaborativeeconomy.com rachelbotsman.com
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This deck describes how a collaborative economy company earns income from the way its product or service is offered or sold.

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