Learn about considerations for starting a blog, how blogging helps build your business, what to write about, how to optimize your posts, and tips for social media promotion.

1. unleash your
Blogging
superpowers
@angiepedersen | @kcgeeks
Who?! What?!
Where?!
Why?!

2. Hello!I am Angie Pedersen.
My superpower is content management and development.
You can find me at @angiepedersen and @kcgeeks.

3. 1.
WhY?!
Marketing effects of a blog
@angiepedersen | @kcgeeks

4. What is a blog?
× A type of website with specific features
× Chronological journal plus static informational pages
× Focuses on a particular subject
@angiepedersen | @kcgeeks

5. Why blog?
× Improves your search ranking
× Showcases your expertise
× Provides engaging, informational, behind-the-scenes content
× Allows valuable feedback and personal interaction
@angiepedersen | @kcgeeks

6. 2.
Who?!
Starting a blog
@angiepedersen | @kcgeeks

7. Who should host your Blog?
@angiepedersen | @kcgeeks
× Blogger
× Wix
× Wix SEO pros & cons
× Weebly
× Typepad
× SquareSpace
× WordPress (.com vs .org)
× Movable Type

8. Considerations
@angiepedersen | @kcgeeks
× Features, e.g.
× Access to SEO elements
× Storefront/ecommerce
× Photo galleries
× Server space
× Support
× Pricing
× Ease of use

9. 3.
WhAT?!
Content/editorial planning
@angiepedersen | @kcgeeks

10. Start with
× Top Tip #1: Determine your target audience
× Top Tip #2: Determine your marketing goal(s)
× Top Tip #3: Plan your work; work your plan
@angiepedersen | @kcgeeks

11. What should you write about?
× Upcoming sales
and promotions
× Newly arrived
stock
× Backorders
× New menu or
services available
× Event or service
changes
× Event
announcements
× Tips for using
specific products
× Project ideas and
examples
× Gift guides
× Trade show
recaps
× Industry news
× Frequently Asked
Questions
× Professional
development or
organization tips
× Product reviews
× Customer
testimonials
@angiepedersen | @kcgeeks

12. × Identify a target keyword/
phrase
× Use your keyword/phrase in:
× Post title
× URL
× First paragraph
× SEO title: ~80 characters
× SEO description: ~135-155
characters
× Use active voice
× Include CTA (e.g. “Find
out how…”, “Discover
the steps to…”)
Optimize your content
Example of WordPress Yoast SEO plugin @angiepedersen | @kcgeeks

13. × Use your keyword/phrase in
image “Alt Text” (aka alt
tags)
× Make them
Pinterest-friendly
× in-article images need Alt
Tags. OG/social sharing
images do not.
Optimize your content
Example of WordPress image in Media Library @angiepedersen | @kcgeeks

14. × Add a Facebook Open Graph
(OG) image
Optimize your content
Example of WordPress Yoast SEO plugin
@angiepedersen | @kcgeeks

15. 4.
Where?!
Distributing and promoting
your content
@angiepedersen | @kcgeeks

16. × Plan your social promotion alongside your blog
content
× Promote each blog post
× “Resurface” older posts when timely
× Monitor audience engagement and adjust social
posting (scheduling and content)
× Always include an image
Social Promotion
@angiepedersen | @kcgeeks

17. × Create and USE an email newsletter
× Send blog post links to your network
× Share links with influencers
× Post links in Facebook and LinkedIn Groups
Other PromotionAL OPPORTUNITIes
@angiepedersen | @kcgeeks

18. resources
× How to Start a WordPress blog
× Choosing the Right Keywords: Google Best Practices
× Moz Beginners Guide to SEO: Keyword Research
× AdWords Keyword Planner tool
× Crafting a good page title for SEO
× How to Write an Effective Meta Description
× Ideal Image Sizes for Social Media Posts
× Pixabay / Pexels for public domain stock imagery
× Canva for creating optimized social images
× Ultimate Social Media Holiday Calendar
× 100 Blog Topics
@angiepedersen | @kcgeeks

19. THANKS!Any questions?
You can find me at @angiepedersen, @kcgeeks, and
@angie.pedersen@gmail.com

20. Credits
× “Jachimo” Presentation template by
SlidesCarnival (Creative Commons 4.0 - Attribution)