4. Things to Consider
• WHO are you trying to reach? Target
them.
• What is your goal?
• Quality or quantity? (Either is okay.)
• Be useful…be a resource.
• Consistency, relevance and originality
5. Getting Started
• Have a computer
• Have internet access
• Have a video camera
(most Smartphones have ‘em nowadays)
• Set-up YouTube account (or Yahoo or
Brightcove or Facebook…or…)
• Do it.
9. For Best Visuals
• Maintain eye contact with camera lens
(audience)…or not…
• Position subject so more light falls on
face/less light on background
• Do not position subject in front of bright
window or brightly lit white wall
19. Camera Movement
• DON’T use excessive zooms.
• Use shots where the camera roams
sparingly.
• Be deliberate – have a reason for
movement.
• Pan and tilt in moderation.
Start and end with still image.
20. For Best Audio
• Place camera as close as possible to
audio source for best quality.
• If possible pick a quiet recording site.
• Speak slowly and clearly.
21. Extra Tips
• Keep it short and sweet.
Recommend 1 to 3 minutes.
• Rehearse (think it through -- get it right).
• Don’t wear white, black, stripes or fine
checks. (Mid-tones and medium colors are
best.)
25. Multi-posting
Get the most bang for the buck!
• Facebook
• Your website/blog
• Twitter
• YouTube
• YF&R blog
• FB.org
Editor's Notes
Video is a marketing tool that can be used to educate, entertain or engage better than most marketing tools because it compels the viewer to take action.According to Forrester Research, a keyword-tagged video is 50 times more likely to appear on the first page of a Google search result compared with a traditional Web page.
