1. The Right-Time Mobile Ad Platform

2. Zapp360
First to Market Real Time Ad Messaging Platform
Ad unit is 140 characters that SCROLLS Twice in 30 sec
across all Mweb and Apps in our network
Better overall user experience. Attention getting minus
the annoyance of rich media
300% increase on Performance compared to Standard
Mobile Ad Units

3. We are conditioned to read the real time scrolling ticker
in News, Sports and Finance…
We are Creatures of Habit…

4. We are Creatures of Habit…

5. We are also conditioned to IGNORE standard banner
ads…
We are Creatures of Habit…

6. *Nielsen Eyetracker Heatpattern Study, 2013
We are Creatures of Habit…

7. So why..?

8. *Zapp to
Order

9. Zapp360 Can Also Tap To:

10. 140 character format
In Real TIME
140 character format
In Real TIME

11. Targeting Capabilities
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DEMO & AUDIENCE:
CONTENT & CONTEXT
BEHAVIORAL
PURCHASE HISTORY
DEMO
GENDER
AGE
INCOME
LOCATION:
GEO-TARGETING
DMA
ZIP-CODE
GEO-FENCING
THIRD PARTY PARTNERS:
TBD (EX. ADADVISOR, BlueKai,
RETAILIGENCE, POLK, ETC…)

12. Key 3rd
Party Integrations

13. The 360 Approach
John Taranto | Senior Vice President of Sales | jt@zapp360.com
Here’s how we work:
1. Determine campaign objectives, flight, targeting, and
budget. Impressions are sold on a CPM or CPC structure.
2. Zapp will provide proposal and share best practices.
3. Deliver copy/assets
4. Launch

14. Zapp360 Campaign Report
Local Event Client - May 2014

15. Tap to Calendar Breakdown– New York
Impressions & CTR%
Date Total Impressions Total CTR
05/17/2014 161052 2.45%
05/19/2014 163398 2.23%
05/24/2014 152585 3.36%
Grand Total 477035 2.67%

16. Date Total Impressions Total CTR
05/29/2014 82196 1.40%
05/30/2014 81777 1.26%
05/31/2014 22853 0.56%
Grand Total 186826 1.07%
Tap to Video Breakdown– Boston
Impressions & CTR%

17. Hourly CTR Analysis – Tap To
Calendar Campaigns
Hour Total CTR
7 1.71%
8 2.00%
9 1.72%
10 1.95%
11 1.93%
12 2.06%
13 1.88%
14 2.33%
15 2.28%
16 2.31%
17 2.57%
18 2.54%
19 2.23%
20 2.50%
Grand Total 2.13%