The hypodermic needle theory suggests that media can directly inject ideas into people's minds, potentially changing their beliefs and behaviors. It proposes that exposure to media like advertising, news, and films can promote certain values and influence opinions on topics or social groups. The theory is demonstrated by how Red Bull advertising ubiquitous branding builds association with extreme sports to influence lifestyle choices, and how films use techniques like costume and behavior to subtly spread views about different ethnic or religious communities.
2. •The idea that the media injects thoughts,
values, and beliefs into people.
What is the theory?
3. What's the effect?
• The main effect the theory can has is that it can change peopled options
about certain subjects which could even effect there behaviour to certain
ethnic and religious groups which can effect your lifestyle.
4. Advertising.
The theory is even seen in advertising. Red Bull put have
there logo all over the world on things such as stunt bikes.
What this does is that it promotes not just Red Bull but
also bikes.
5. The media
• The media promotes different thoughts, values,
and beliefs into people.
6. Film.
• Films does this mainly though Mise-en-Scene and NVC.
They show there thoughts, beliefs, and values about
certain groups through the way they dress and act.
