The comparison between two advertisement of same products two different companies

1. The comparison between two
advertisement of same products two
different companies

2. Executive summary
Advertising is a one-way communication whose purpose is to
inform potential customers about products and services and how to
obtain them. Promotion involves disseminating information about a
product, product line, brand, or company. It is one of the four key
aspects of the marketing mix. Advertising may be one form of
promotion.
In our report we showed two different company’s one is “Nike”
and other is” new balance “same product advertising comparison.
That will help us to identify which company’s advertisement will
be more effective, which ones slogan, appeal is more powerful and
we will show our findings toward the comparison of the
advertisement. That will help us to set the recommendation and
reach the conclusion.

3. Commercials of Nike and New balance

6. Finding Analysis
Appeals
Nike –Endorsement appeal & Humor.
New Balance – Endorsement & Motivational/inspirational.
Copy Writing or Advertisement copy
Nike – in print media we can see the two great Athletes Cristiano
Ronaldo and rafael Nadal holding the case of shoes of Marcurial
shoes from nike .
Slogan – nike sign itself represt the slogan “just do it”
Headline – Marcurial
Illustration – nike sign
In the commercial we can see that the two great sports man form two
side face each other its one kind of fun to watch for their follower
that can be easily remembered.

7. New Balance – in print media we can see the englads cricketer
joe root with the logo of new balance.
Slogan - “Ad slogan My future self
Headline – new balance joe root .
Entitle - “The moment you think you’ve made it, you’re
finished”
Company slogan - "Fearlessly Independent”
Illustration – The logo of new balance and joe root picture , Bat
,pad jersy with New balance logo.
In the commercial we can see the joe root telling his story Entitled
“The moment you think you’ve made it, you’re finished”, the film
explores the psyche of an athlete at the pinnacle of his career. This
is motivational story.

8. Comparision
Both commercials is Endorsement Advertisement appeal athletes are
endorsing product with their popularity .But they also attached with Humor
& motivational appeal which create the differences with the two
commercials.
Nike commercial Show two cross sports celebrities face off and it fun to
watch them together for their follower and something new to watch that
made humor appeal. and product description also shown .
In the New balance commercial we saw the story of joe root future plan, its
an inspirational story for the follower, where joe overcoming from tension.
New balance sponsoring joe root and his filming his story over the. we
didn’t find any unique or something more different .
So we find the Nikes More effective.

9. Recommendation
Fortunately, Nike’s depiction of cross-sports
superstars is an original creation, complete with
visual and literary elements that make this an
artistic and commercial success.
But is this the greatest commercial in tennis
history?
Mercurial Vapor is only football shoe, so We
should recommend if there added tennis shoes, kit
or gear it would be more effective in reach to the
targets audience ,One commercial two benefits .

10. Conclusion
Advertising and Promotions play a key role in the
marketing communications. It is essential that this
process is carried out as per the marketing budget
assigned to this program. This will help in
enhancing the revenues and profitability in the
business. Business requires an integrated plan to
be developed for the marketing and advertising
that will make sure that the product and the
services that the company has been selling become
a brand and develop their reputation in the market.