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popup webinar
1.
2. Hosts Niklas and Phoebe
Niklas
Client Success Manager
Phoebe
Academy Manager
3. Introduction to the LeadFamly pop-up
Customer examples and behind-the-scenes setup
Next steps
03 April 2020Agenda
4. Show how a pop-up can create value for you and your customers
Give you confidence to build your own pop-up
Share best practices
Support existing pop-up tutorials
Goals of the webinar
5. Included in the platform for all users
Same responsive frontend editor
Being used by more and more customers - lots of great examples
that we’re glad we can share!
The LeadFamly Pop-Up
6. On-the-spot pop-up to share
information
Strictly limited URLs under Rules
Always show on all devices
Aab Aalborg Football Club
7. Always-on pop-up with links to
more information
Strictly limited URL under Rules
Delay 2 seconds from pageload
Display limit: 2x/week
Jyske Bank Denmark’s 3rd largest bank
8. Newsletter sign-up pop-up
Show on all pages, hide for current
subscribers via cookies
Auto-trigger click from teaser to
pop-up on desktop
No display limit, but will not show
again if pop-up is dismissed
(frontend setting)
Zizzi women’s fashion brand
9. Exit-intent pop-up offering discount on
purchase with newsletter sign-up
Shown on specific pages with
advanced use of rules
Display limit: 1x/3 months
Center-center position with overlay
(frontend setting)
Unisport football clothes and equipment
10. Informational pop-up with
non-traditional layout
Only visible on desktop devices
Script set up in Google Tag Manager
as Custom HTML, triggered on all
pages
Rules set up in pop-up backend
LeadFamly pop-up about pop-ups
11.
12. Summary
Design only gets you so far - rules are the secret sauce that can increase the
effectiveness of your pop-ups.
Keep it simple! When you have the basics down, you can begin to experiment.
Think from the perspective of your target audience. Be helpful and give them an
easy way to dismiss your offer.
Once you insert the pop-up script in your website or Tag Manager it’s always
available; turn it on or off in LeadFamly.
13.
14. Thank you
Log in now to create a pop-up and view the other tutorials
When you’re ready to publish, contact us for a one-on-one
session to check your pop-up:
bkh@leadfamly.com
