Characteristics of a Good Editorial: Readdick gives three qualifications of a good editorial: 1. interest 2. brevity 3. force Spears and Lawshe, on the other hand, characterize an editorial as one that: 1. must have clearness of style 2. has moral purpose 3. has sound reasoning 4. has the power to influence the public A good editorial must: 1. lead logically to conclusion 2. present only one idea 3. avoid wordiness 4. presents facts and not mere opinion What to find in editorial section? Top editorial/ editorial proper/ lead editorial- the no.1 editorial based on the banner news or an existing issue that should be discussed and solved right away Editorial column - an individual commentary of a columnist Editorial cartoon - a graphic illustration/ sketch that, like the top editorial, comments on an important issue Letter to the editor - sent to the staff by an outsider to complain or appreciate Guest editorial - sent by an authority on any topic useful to the reader, specially on values, education or morality Types of Editorial editorial of information - it seeks to give an information on facts unknown to the reader. - it restates the facts of news stories or adds other facts with minimum explanations Editorial of interpretation - it explains the significance or meaning of a news event, current idea, condition, or situation, theory, or hypothesis - the writer doesn’t argue nor criticize, but merely presents both sides of an issue and leaves the judgment to the reader Editorial of criticism - it points out the good or bad features of a problem or a situation mentioned in the news. its purpose is to influence the reader Editorial of commendation, appreciation, or tribute - it praises, commends, or pays tribute to a person or organization that has performed some worthwhile projects or deals, or accomplishments Editorial of argumentation - this is oftentimes called editorial of persuasion - the editor argues in order to convince or persuade the reader to accept his stand on the issue Editorial of entertainment - it evokes a smile, a chuckle, laughter, while suggesting the truth - its main aim is to entertain Mood editorial - it presents a philosophy rather than an argument or an explanation - oftentimes, the subject is nature or emotion Special occasion - it explains the significance of a special day or occasion Special occasion - it explains the significance of a special day or occasion Pooled editorial - the consensus stand or position of several editors from different schools on a common issue or problem published in their perspective school papers at the same time Guest editorial - opinion sent to the staff by an authority on a particular topic Letter to the editor - sent by an outsider to the staff either praising or complaining Parts of an editorial the introduction the body the ending

1. Characteristics of a Good Editorial:
Readdick gives three qualifications of a
good editorial:
1. interest
2. brevity
3. force

2. Characteristics of a Good Editorial:
Spears and Lawshe, on the other hand,
characterize an editorial as one that:
1. must have clearness of style
2. has moral purpose
3. has sound reasoning
4. has the power to influence the public

3. A good editorial must:
1. lead logically to conclusion
2. present only one idea
3. avoid wordiness
4. presents facts and not mere opinion

4. What to find in editorial section?
1. Top editorial/ editorial proper/ lead editorial-
the no.1 editorial based on the banner news or
an existing issue that should be discussed and
solved right away
2. Editorial column - an individual commentary of
a columnist

5. What to find in editorial section?
3. Editorial cartoon - a graphic illustration/ sketch
that, like the top editorial, comments on an
important issue
4. Letter to the editor - sent to the staff by an
outsider to complain or appreciate
5. Guest editorial - sent by an authority on any
topic useful to the reader, specially on values,
education or morality

6. Types of Editorial
1. editorial of information
- it seeks to give an information on facts
unknown to the reader.
- it restates the facts of news stories or adds
other facts with minimum explanations

7. Types of Editorial
2. Editorial of interpretation
- it explains the significance or meaning of a
news event, current idea, condition, or
situation, theory, or hypothesis
- the writer doesn’t argue nor criticize, but
merely presents both sides of an issue and
leaves the judgment to the reader

8. Types of Editorial
3. Editorial of criticism
- it points out the good or bad features of a
problem or a situation mentioned in the news.
its purpose is to influence the reader

9. Types of Editorial
4. Editorial of commendation, appreciation, or
tribute
- it praises, commends, or pays tribute to a
person or organization that has performed
some worthwhile projects or deals, or
accomplishments

10. Types of Editorial
5. Editorial of argumentation
- this is oftentimes called editorial of
persuasion
- the editor argues in order to convince or
persuade the reader to accept his stand on the
issue

11. Types of Editorial
6. Editorial of entertainment
- it evokes a smile, a chuckle, laughter, while
suggesting the truth
- its main aim is to entertain

12. Types of Editorial
7. Mood editorial
- it presents a philosophy rather than an
argument or an explanation
- oftentimes, the subject is nature or emotion
8. Special occasion
- it explains the significance of a special day or
occasion

13. Types of Editorial
9. Special occasion
- it explains the significance of a special day or
occasion

14. Types of Editorial
10. Pooled editorial
- the consensus stand or position of several
editors from different schools on a common
issue or problem published in their perspective
school papers at the same time
11. Guest editorial
- opinion sent to the staff by an authority on
a particular topic

15. Types of Editorial
12. Letter to the editor
- sent by an outsider to the staff either praising
or complaining

16. Parts of an editorial
1. the introduction
2. the body
3. the ending