C R E A T I N G ) T A L K A B L E ) B R A N D S )
‘People read what
they want to read
and sometimes it’s
Howard Luck Gossage
Advertising Innovator, Inconoclast
In a fast and constantly evolving space, traditional
display advertising such as banners, pre-rolls and pop-
ups are performing poorly due to low public appeal
99.8 % of banner ads are ignored, and the pre-roll skip rate is increasing rapidly…
“The uphilll task brand face is having to
compete side-by-side for our attention
against our friends and family members.”
Too close for comfort…
“…Nielsen reports that 33% of people find banner ads on
social networks more annoying than in other places.”
In short, Social Media adverts can be disruptive and spoil
the experience too
Taking the route of human
recommendations for brands
leveraging the WOM of individuals
with high reach
U s u a l l y b l o g g e r s a n d avid
social media users, they posses
the power to influence their peers
on various social media platforms.
2/3rd of the economy is influenced by personal recommendations.
20% of consumers are key influencers of purchasing activities of 72% of the population.
Consumers mention 56 brands in conversation per week.
62% of these discussions are positive.
Each peer recommendation reaches 150 people on the social web.
1 in 3 people come to brand through a recommendation.
The most recommended co. in any given category grows 2x the category average.
40% of advocates answer, comment, or give opinions online several times every week.
At the end of the day, people decide the opinion their
peers form for your brand basis:
• what you do
• who you are
• AND what they hear from their peers
Friendship Actions build…
Advocacy which sparks…
Conversations that leads to…
Recommendations that turns to…
Saleswhich are that usually…
Higher in profits and lower in acquisition cost…
A suite of outreach tools help you to run successful content & influencer
marketing activities for your brands
Identify Right Influencers
Eleve’s IOM (Influencer Outreach Management) Tool helps you identify the
right influencers whether it’s by niche, location, reach or other metrics.
Manage Your Influencers
Organize your influencers & expand your social influence by effectively
communicating your message to them building long term relationship.
Measure your ROI of Your Influencing
Understand which activities are driving results and demonstrate the ROI of
Engage on the GO
Option to Engage through a Mobile app for your client & the influencers so you
never miss a beat.
Scale Your Influence
Reach a wider audience, at a lower cost.
A powerful search engine with instantaneous and
detailed filtering of Influencers
The power to scale your outreach programs through the
Establishing long term relationships for the brands with
the influencer community
An integrated tool, allowing you to search, measure, monitor and report all social
and influencer related engagement across product ranges
• Engaged with 4 well known Food Bloggers with good online
presence to experience the product
• Bloggers also encouraged to create and share content through their
blogs, and social as well
• Through content and conversations, multiple enquiries about the
product received, with users also purchasing the same