1. Missouri District
RENOVATED
AND
REVAMPED

2. Introduction
Morgan Bethel University of Missouri
Taylor Buerky University of Central Missouri
Shelby Joseph Central Methodist University
Jay Conoyer University of Missouri
Mission Statement
Our goal is to provide the groundwork for Sherwin-Williams to implement a
more harmonious and unique experience for our D.I.Y. customers by providing
them with a more convenient Paint Perks Program.

3. Current Paint Perks S.W.O.T. Analysis
• Strengths
• Well put together and easy to use website for Paint Perks
• Weaknesses
• No way of making sure customers go home and sign up
to be a part of the Paint Perks program
• Opportunities
• Increase customer satisfaction and DIY market
share for Sherwin-Williams
• Threats
• Similar programs offered by our competitors

4. Project Benefits
• Sherwin Williams has a DIY segment of
roughly 10%
• The Missouri District is a slightly above the
company average: 11%
• Revamping the Paint Perks program will
help to increase this percentage by upwards
of 10%

5. Project Implementation
• Determine Needs
• Survey DIY customers to determine how much
information they knew about the current Paint Perks
program
• Find Key Areas For Improvement
• Convienece
• Awareness
• Reliability

6. Research Methodology
Surveyed over 50 DIY customers:
1. Are you a Prefered Customer with Sherwin Williams?
2. Have you ever heard of the Paint Perks program?
3. Do you have trouble remembering the paint you have
purchased from Sherwin Williams several years after
application?
4. Is it hard for you to visualize colors in your home before
purchasing the paint?
5. Does having the ability to have these and more benefits
available to you online sound like something you would be
interested in?

7. Results
• 60% of DIY Customers did not know about
the Paint Perks program
• 78% found the ability to have previously
purchased paint colors available online to be
helpful
• 51% agreed that an online tool to help them
visualize paint colors in their home would be
useful

8. Strategy
● Optimize awareness about Paint Perks
program
● Maximize effectiveness of current resources
● Improve customers’ shopping experiences
● Increase volume and profit from DIY market
segment

9. Project Overview
Option One: Minimal Cost = Moderate Return
● System adjustments and new sales training
opportunities
Option Two: Moderate Cost = High Return
● Implementing new and advanced technology to help
ease our customer’s buying experience

10. ● Paint Perks commercial loop on store TV
● Providing the Paint Perks booklets at register
● Teaching our employees to incorporate Paint Perks
information into the selling process
● QR Codes placed at registar and on other customer
handouts for easy access to Paint Perks website
Option One: Minimal Cost = Moderate Return

12. Paint Perks Commercial

13. Option Two: Moderate Cost = High Return
● Incorporate a computer system for customers to use at
the store
• Set up Paint Perks account
• Import photos to ColorSnap application
● Create a section of Paint Perks for contractors to
promote their businesses to D.I.Y. customers
• Customer reviews of experience
• Elimination of any possible bias

14. Timeline
Immediately implement
minimal cost options into
the stores
2016 2017 2018
Implement Option Two
into stores with DIY sales
greater than 15% or Top
3 DIY stores per district
Implement Option
Two throughout all
stores in the division
Determine results of
new efforts and if
Option Two should be
implemented
Determine if DIY
customers receive
further benefits with
access to new in-store
technology
Short Term Long Term

15. Outcome
• Option One: Minimal Cost = Moderate Return
• DIY Sales increase to 5-8% of total
Sherwin-Williams sales
• Option Two: Moderate Cost = High Return
• DIY Sales increase to 10-15% of total Sherwin-Williams
sales
5-8%
10-15%

16. Redesigned Paint Perks S.W.O.T. Analysis
• Strengths
• Easier for DIY customers to sign up for and visit Paint
Perks website
• Weaknesses
• More time and money spent on properly training and
supplying Sherwin-Williams’ stores
• Opportunities
• Increase customer satisfaction and DIY market share
• Threats
• Unfamiliarity with technology and unwillingness to
sign up for program

17. Conclusion
By revamping the Paint Perks program, we
have the power to:
• Promote growth in a market segment
• Increase sales
• Escalate customer satisfaction levels