Planning Expert for SPI Buyer Direct
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MAPS it is not just for catalogs anymore. Review options for managing multi-channel offers. Presented by Jeff Dillon (Senior Customer Experience Consultant, SPI) at the 2016 SPI Conference.
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Planning Expert for SPI Buyer Direct
- 2. 1. MAPS Advanced Features 2. Budgeting 3. Assortment Planning 4. Seasonal Planning 5. Analysis 6. Promotions CONTENTS
- 3. BUDGETING
- 4. MAPS: Budgeting Create Budget Adjust Budget Reconcile Budget to Item Plan [Option to Upload Budgets] Compare Seasonal Offer – Budget Budget Upload
- 5. MAPS: Budgeting Steps • Marketing – Macro Tab
- 6. MAPS: Budgeting Steps • Select Comparable Offer(s)
- 7. MAPS: Budgeting Steps • Macro Data Distributed to Item Plan
- 8. MAPS: Budgeting Steps • Grid Display • Budget / Summary
- 9. MAPS: Budgeting Steps • Budget New / Repeat
- 10. MAPS: Budgeting Steps • Distribute Total Budget to New and Repeat
- 11. MAPS: Budgeting Steps • Budget Planning Levels – Offer, Category, Subcategory • Enter Budget Manually
- 12. MAPS: Budgeting Steps • Revised Budget at Category Level
- 13. MAPS: Budgeting Steps • Budget Compare - Analysis
- 14. MAPS: Budgeting Steps • Allocate Budget to Planning Levels
- 15. MAPS: Budgeting • Reconcile the Budget to the Item Plan • Review the Variances • Offer, Category and Subcategory • Acceptable Tolerance Levels • Adjust the Budget or Item Plan
- 17. MAPS: Product Selection • Adding Products to the Item Plan • Comparable Offer(s) • Comparable Search – in offers other than the comparable(s) • Existing Search - searching for products in the Item Master file • Create New – Product Wizard • Copy Product – fast method to create a product without having to add all data • Product Analysis / Analysis Search • Create Presentation / Add Existing Presentation • Offer Copy • Seasonal Analysis
- 18. MAPS: Product Selection • Comparable Offer • Assign comparable offer(s) • Add product from comparable offer(s)
- 19. MAPS: Product Selection • Comparable Product Search
- 20. MAPS: Product Selection • Existing Product
- 21. MAPS: Product Selection • New Product – Product Wizard
- 22. MAPS: Product Selection • Copy Product
- 23. MAPS: Product Selection • Product Analysis • Via MAPS Item Plan
- 24. MAPS: Product Selection • Product Analysis • Via MAPS Analysis Search
- 25. MAPS: Product Selection • Copy Offer
- 27. Seasonal Offers / Planning • Seasonal Offer Setup • Seasonal Planning • Seasonal Budget Compare
- 28. Seasonal Offers • Setup Similar to Other Offers • Seasonal Assortment • Assigned a Budget
- 29. Seasonal Planning • Assign Products to Offers • Assign Pages • Forecast
- 30. Seasonal Budget Compare • View of how the subordinate offers roll up to the seasonal offer • Category / Subcategory
- 31. ANALYSIS
- 32. Analysis Tools • Product Plan Grid • Comparable and Item Plan • Product Analysis • Availability • Google Trends
- 33. Product / Presentation Analysis • Product Analysis • Review Metrics and Sales Mix
- 34. Product / Presentation Analysis • Analysis – Product or Presentation • Sales Adjustments for Groups of Products
- 35. Availability • Identify if products are available for sale for the given offer
- 36. Google Trends • Google Search Information • Category • Product Name • Model • UPC
- 37. Google Trends • Historical Graph of Searches • Related Search History
- 38. PROMOTIONS
- 39. MAPS: Pricing & Promotions • Promotion Management • Mini Offers – No Marketing Module Input • Web Only Offers • Customer Experience • Unique promotions under a specific offer • Track performance and margin
- 40. MAPS: Promotion Management • Creation • Promo ID / Description • Description • Start / End Dates • Pricing • Visibility In • Product Level Forecasting • Materials Planning • Database • Post Mortem Analysis
- 41. MAPS: Generate Forecast • Utilizes MAPS Planning Information • Applies a Factor to Existing Product/SKU Forecast
- 42. MAPS: Demand by Week • Utilizes MAPS Planning to Establish Lag Pattern
- 45. Pricing: MAPS – Customer Experience • Select to Customer Experience • Specific to an Existing Offer / Group to Customers • Pricing, Shipping / Margin Impact
- 46. Pricing: MAPS – Customer Experience • MAPS Visibility Only • Report on Margin Impact
- 47. Contact Me • Jeff Dillon Email: jeff.dillon@spi.com Phone:434-960-0260