Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online v
•Download as PPTX, PDF•
1 like•368 views
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online v
Similar to Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online v (20)
Jbouse EM Comms Big Data Laptop v AACRAO Webinar 150402v1 online v
- 1. AACRAO Webinar Jim Bouse University of Oregon March 31, 2015 Enrollment Management Marketing and New Media in the Era of Big Data
- 3. What We Will Cover • Marketing and Communications • Viral and Personalized Video’s • Big Data • Social Media • CRM • Predictive Analytics • Mobile
- 4. Call Me A Duck Videos helping expand brand awareness
- 6. BYU New Spice Study Like a Scholar
- 8. Perls of Knowledge Location, Location, Location
- 11. Big Data “Linking data from disparate sources to answer questions you didn’t even know to ask.” Kent Kuo Oregon State, Dir. Ent. Computing
- 12. Big Data “Sifting through the sea of information in search of trends and truths.” - Andrew Barbour, Campus Technology
- 13. Big Data •The original V’s: Volume and Velocity •The 3 V’s •Volume •Velocity •Variety
- 14. Graphic credit - Diya Soubra
- 15. Big Data Graphic Credit: IBM
- 16. Big Data • Many V’s • Volume • Velocity • Variety • Variability • Veracity • Visualization • Value • The most important V’s? • Veracity • Visualization • Value
- 18. Big Data: Analytics, Tracking, Prediction • Target pregnancy ads • RFID. Prism consortium. • Big Brother is here and he is us. Walmart infrared. Video tracking • Amazon to Facebook example
- 20. “Free” internet. We are not the customer, we are the product.
- 21. Social Media
- 22. Perls of Knowledge The Insider (Check out Harvey’s eyes at the end)
- 24. Listen and Monitor There are more channels than ever. • Facebook (1.23B +, 76% Mobile) • Google (24+ PB/day) • Twitter (500M+, 284M active) • College Confidential (Hobsons) • Instagram (200M) • YikYak • Google Maps, Apple iOS, review your campus
- 25. Where are Teens on Social? Changes from January 2013 to February 2015
- 26. Teen Survey (sentiments) Gary Tan (founder of Posterous ), Jan. 8, 2013
- 27. Some Schools on Tumblr http://higheredsocialmedia.tumblr.com/post/35452524815/list- of-universities-on-tumblr
- 28. Source: Piper Jaffray, Spring 2013
- 30. Source: Niche
- 31. Gangnam Style Oregon Duck Parody
- 33. Psy’s Favorites Shout Out to the Duck
- 35. Perls of Knowledge Harlem Shake
- 37. Social Landscape Shifts • Rapidly changing • Broad to focused • Discrete channels
- 39. Woo Woo Video credit: Adobe, Inc.
- 40. Ask the Right Questions Top Write-in Votes on Teen Social Survey •Snapchat: 200m vs 200m for Instagram •Kik: 120m users, videos, memes •Wanelo: Socially curated shopping •WhatsApp: 600+M mobile-first chat app •Vine: “Vine is doing to YouTube what Twitter did to Blogger.”
- 42. Other Social Channels •Tinder: “They (teens) care that it made digital flirting acceptable without feeling weird.” -Brian Wong, founder of Kiip Friendsy: Tinder for college students only.
- 43. Teen Trends “The trend, particularly with the younger demographic, seems to support more specific social networks — statuses on Twitter (30%), photos on Instagram, pin boards on Pinterest, live stream on Pheed and short videos on Vine.” -Prerna Talreja, Policymic, Media and Tech, April 2013
- 44. Teen Trends “Friends and the Internet dominate teen influences and combine in social media environments. Instagram and Twitter are the two most used social media sites, implying teens are increasingly visual and sound bite communicators.” – Fall 2014 Piper Jaffray survey of 7,200 teens
- 45. The Original Facebook? •Uversity (previously Inigral, colleges only) •Path (150 “friend” limit) [faded away in US]
- 46. Migrate to UO Personalized Video
- 47. Perls of Knowledge Snow Days
- 49. CRM
- 50. CRM Service • Be smarter than you have been in the past • Be more effective • Need to appear more unified and cohesive
- 51. CRM Action • Automating actionable intelligence • Delivering to student and the school • Centralized comms policy: don’t overwhelm
- 52. Relevant Communications • Who • What • When • Where • Hopefully you have a “Why” you are doing this. • Opt in
- 53. Predictive Analytics What Do We Want To Know What Happened Reports Dashboards What Is Happening Real-Time Analytics What Is Likely Predictive Analytics Why Did It Forensic Data Mining Why Is It Real-Time Data Mining What Should I Do Prescriptive Analytics Graphic credit: Kent Kuo
- 54. What Do You Want to Know? • Only .5% of world’s data is analyzed
- 55. Where Do You Want to Be? • Anticipating needs • A “concierge” model
- 56. Mobile
- 57. Mobile Part of the Where and How Ties into the way users want to interact, timeshift.
- 58. Mobile Data Dev "One of the most valuable lessons I've learned over my career is that if you don't log each and every click or event, you can't reinvent that information….and pull it into a big data structure." Brian Lent, cofounder and chief technical officer of Medio. April, 2013
- 59. Mobile Usage •Custom tour of class schedule •3D path finding •Geo-fencing •Location aware segmentation •Laundry
- 61. You are Mobile “[In the future], the Internet will disappear… you won’t even sense it, it will be part of your presence all the time.” –Eric Schmidt, CEO of Google Photo credit: MC10
- 62. Gameification Three stages 1. Informed users 2. Connected users 3. Users acting on information they receive Leveraging motivation beyond the fiscal: Health tap Klout Fitocracy Facebook “Likes” Foursquare
- 63. Privacy?
- 65. The Long Game •If we are successful bringing students to us, how does that model continue through matriculation, enrollment, graduation, alumni experience to potential donors? •How do we continue to meet heightened expectations, especially if we help create them? Avoid dissonance.
- 66. Review • Marketing and Communications • Viral and Personalized Video’s • Big Data • Social Media • CRM • Predictive Analytics • Mobile
- 67. Questions? Jim Bouse Associate Registrar for Technology University of Oregon jbouse@uoregon.edu 541.346.3182
- 68. Perls of Knowledge The Oracle
- 70. Magic Chickens Need More Stability and Focus in Your Office? Good staff meeting opener.
- 72. Epic Splits Need More Stability and Focus in Your Office? Good staff meeting opener.
- 74. Central Institute of Technology Likely the most boundary pushing admissions video. Perth, Australia (not for the easily offended or faint of heart)
Editor's Notes
- 2:54, 8.86M on Bad Romance, 841K on Call me a Duck, “On the Rocks” acapella group appearance on the Sing Off. Expand Brand visibility. Leverage popularity from inside and outside.
- :55secs, 3.4 m hits on YouTube
- :40secs, OSU, Miami, tOSU Buckeyes. Harvey Perlman, Chancellor of University of Nebraska at Lincoln. http://perlsofknowledge.unl.edu/
- UC Santa Barbara Photo credit: ucsb.edu
- 1 Petabyte 13.3 years of HD TV 2,000 years of songs 2.7 Zetabytes exist,
- Hadoop, SAP HANA and other great new data management technologies Qlik and Tableau make data visualization possible for all business users Variability, avoiding Apophenia versus meaningful phenomena
- Andrew Pole of Target. Amazonification. Charcoal filters example amazon purchase to ten minutes later seeing ads appear on facebook. Target, Kmart, Kroger and Walgreens, are still on board. Nielsen says original marketer and agency backers of PRISM continue to support the initiative, too, including P&G, Unilever and Kraft. About a year after Pole created his pregnancy-prediction model, a man walked into a Target outside Minneapolis and demanded to see the manager. He was clutching coupons that had been sent to his daughter, and he was angry, according to an employee who participated in the conversation. “My daughter got this in the mail!” he said. “She’s still in high school, and you’re sending her coupons for baby clothes and cribs? Are you trying to encourage her to get pregnant?” The manager didn’t have any idea what the man was talking about. He looked at the mailer. Sure enough, it was addressed to the man’s daughter and contained advertisements for maternity clothing, nursery furniture and pictures of smiling infants. The manager apologized and then called a few days later to apologize again. On the phone, though, the father was somewhat abashed. “I had a talk with my daughter,” he said. “It turns out there’s been some activities in my house I haven’t been completely aware of. She’s due in August. I owe you an apology.”
- NYT Video: Big Data Hits Real Life Retail Next: American Apparel, Swatch
- Ted Talks Filter Bubbles. Eli Pariser, 3.2M hits Big Data is data being used, lots of data not being used is “A Pile of Data” Small data vs big Data, higher ed focus on tackling Small Data to solve local problems. Critical importance of a good data analyst to make sense of all of this.
- Statistic Brain: FB 130623, Twitter 130506, 17% of Teens say instagram most important. 59% of brands have presence there. http://thenextweb.com/facebook/2014/01/29/facebook-passes-1.23-billion-monthly-active-users-945-million-mobile-users-757-million-daily-users/ FB 500+Terabytes/day of data stores, accesses and analyzes.
- Note: Posterous acquired by Twitter. 1,038 population, 60% female. http://blog.garrytan.com/tenth-grade-tech-trends-my-survey-data-says-s
- #13 SM downloads on iOS for tumblr #18 Linkedin
- Piper Jaffray 26th annual “Taking Stock With Teens” Market Research Project. http://www.whiteboardadvisors.com/files/Taking_Stock_Teach-in_Spring_2013_MV_2.pdf, http://www.buzzfeed.com/jwherrman/are-teens-abandoning-social-networks Facebook still at 30%, but down 10%. Snapchat is an illusion of self destruct. Wickr security app can self destruct text and photos. Blink also
- From Niche Online Comments: You didn't include reddit, or 4chan, or imgur, or 9gag? Deviantart, Wikipedia, Quora, Github, Livejournal? This data is useless without a context showing the rest of the playing field. Online Comments: Completely agree… They also missed Wanelo.com – a huge teen favorite.
- NACMA Silver Medal. 7.3 million YouTube hits, Psy’s review of 5 favorite Parodies (incl Oregon’s) has over 4 million hits. Filmed with iPhone 4. Psy original 2.3 BILLION hits on YouTube (2,283,190,526 at 1730, March 26), added 4 million more by March 30, 2015. https://www.youtube.com/watch?v=9bZkp7q19f0
- 4.2 million hits. Minute 2:25 – 3:01
- Psy review of favorite parodies has over 4M hits.
- Choluteca, Honduras bridge. Hurricane Mitch 1998. Japanese company refurbished a 1930’s army corps of engineers bridge.
- FaceBook, “All Yours Apps are Belong to Us”. FB Msg and FB still #1 and #2 SM iOS downloads. Vine #1 in app store, early 2013, Now at #45 total iOS. #5 Twitter. Kik, (#6 SM iPhone, #18 total) goal is to be the WeChat (#23 SM iOS) of the West (Chinese: Pinyin, micro messenger), 438M MAU, 70M outside China In June 2014, WeChat closed 20 million accounts because they offered prostitution services YouTube (#3 iOS total) Instagram (#4 iOS total) owned by facebook Pandora (#5 iOS total) Snapchat (#6 iOS total) was 60M vs Instagram 40M, both have grown big in the last year. WhatsApp (#3 SM iPhone, #10 iOS total)) owned by Facebook May 2014, $16-19B Oct. 2014 dubbed “The Snapenning”, 100,000 users exposed. half of Snapchat’s users are 13 to 17 years of age, according to Digiday. Discover, Snapchat video, moves into Youtube and Instagram territory Customers on the Wanelo site have access to about 300,000 stores with the click of a button., 11 M users
- Vine #1 in app store, early 2013. Imgur YiKYak (#25 SM iOS) reach other users within 1.5 miles., “Peek” at others farther away. Recent NASPA conference YikYak Chronicle story. Call it the Yak bites Back JuicyCampus in 2007 Bored@ 2006 Whisper #52 SM iOS Meerkat (peaked at 140 on iTunes, now out of top 500, #51 SM down -17) dropping and Periscope (cracked iPhone top 30 150327) is rising. Twitter owns Periscope. #8 SM iPhone, #44 total, higher than CandyCrush. Periscope Founder: Kayvon Beykpour and Aaron Wasserman, iStanford and BlackBoard mobile, TerriblyClever Design. Secret also drifted away, as did Path.
- Tinder 50M matches. http://crazyaboutstartups.com/index.php/new-startups/item/1415-50m-matches-strong-hot-mobile-dating-app-tinder-is-ready-to-go-global-and-move-beyond-flirting Now Friendsy is trying to get into the act for strictly colleges
- , April 2013 Pheed faded away also, sold to Mobli Media Group (Carlos Slim) in March 2014 for $40M.
- , April 2013
- Path (#160 SM iOS) has largest users base (4M) in Indonesia.
- Hobson’s partnership. 2:10
- Jest with US News and World Report rankings.
- Student needs a few credits to graduate? Student withdraws and is having issues. Email policy. Who can email students en masse? For what purposes? Who monitors comm flows and peak times? Spread out comms over time so they aren’t missed. Don’t desensitize recipients so they miss important messages. Brevity over complete clarity. If someone is interested and enticed, they will respond to your Call to Action and follow up. Notification legal compliance/CYA messages are different.
- Opt in, let students/users choose what they want you to communicate to them and how. Let me know when my grades are complete? Email or text? Let me know if a class is cancelled or moved? Email or text or other? Airlines and others do this.
- Thanks to Kent Kuo from Oregon State. Degree Compass, developed by Tristan Denley at Austin Peay, pilot also at TVCC and Univ of Memphis, Sold to Desire2Learn, Spring 2013. Is Big Data out and Small Data in? Filtering to get more specific, focus on prescriptive and predictive niche areas? Connecting modular components as needed? EAB (Educational Advisory Board) SSC (Student Success Collaborative).
- Predictive and Prescriptive analytics.
- Google has recently updated their mobile search ranking algorithm to push mobile friendly pages higher up the relevancy display list.
- Brian Lent, cofounder and chief technical officer of Medio. http://www.informationweek.com/big-data/news/big-data-analytics/big-data-helps-retailers-target-mobile-c/240152281 Note: Pic of UO a capella group “On The Rocks” in UO quad.
- Mobile apps and geofencing to guide purchases, provide on the fly suggestions, that meet user parameters. Communicate with students on relationships to get to know instructors on courses they have registered for at IntroDucktion (orientation). http://m.uiowa.edu/home/students/laundry/
- MC10, health related wearable biometrics and RFID. Could use these for Admissions visits to trigger personalized messages around campus based on user information in CRM.
- MC10, health related wearable biometrics and RFID. Could use these for Admissions visits to trigger personalized messages around campus based on user information in CRM. Hyprloco.com and FWi
- http://www.youtube.com/watch?v=nLwML2PagbY 5.9 million hits on YouTube, Mercedes commercial, 53 seconds
- https://www.youtube.com/watch?v=UmaEEiF7N28 Volvo commercial, dynamic steering, JCVD, 1:16
- 78M hits
- 3.4 Million hits on YouTube. 1:57