This document provides a skills brief and experience profile for a digital marketing professional. The skills brief outlines experience with performance marketing campaigns, content marketing, communication skills, design strategies, and digital marketing channels. The experience profile details roles delivering digital marketing training, managing digital marketing activities for multiple clients, and developing marketing content and designs. Technical proficiencies include web development, graphic design, and analytics.

1. Skills Brief:
 Run performance marketing campaigns for brand awareness.
 Generating content ideas and driving content marketing initiatives to drive traffic,
engagement, leads, that deliver sales, engagement and customer retention.
 Excellent verbal and written communication skills.
 Developing design strategies and managing projects.
 Creating design briefs and developing creative on multiple designing softwares.
 Productive digital marketing campaigning, including web, SMM/SEM, email, seo and display
advertising on the online channels.
Experience Profile:
Expert Training Institute (Digital Marketing Trainer) April 2019 – Still Working
(Rohini Sector 9, Delhi West )
Responsibilities
 Responsible for delivering the complete training session to in-class
 Delivering training to professionals and students on subjects like SEO, SEM, Google Adwords,
Social Media Marketing, Email Marketing, Google Analytics. Affiliate marketing, Content
Marketing, Mobile Marketing, Website planning, Digital Marketing Strategy, E-Commerce
Marketing etc
 Delivering Demo Session to the Students.
 Need to handle Both Online and Classroom Classes.
 Developing innovative and quality content for lectures to help facilitate delivery of lectures in
an interesting and interactive manner.
 Developed appropriate assignments and projects for the students to make them grow with
hands - on experience in digital marketing.

2. Doon Projects (Digital Marketing Professional) June 2017 – March 2019
(Dehradun, Uttarakhand )
Responsibilities
 Responsible for conceptualizing, planning, executing, tracking and optimizing
Digital marketing activities across all channels.
 Responsible for online lead generation activities and brand building.
 Devising strategies to drive online traffic to the company website.
 Handled multiple clients for Interior, Real Estate and Construction simultaneously.
 Developing innovative and quality content for lectures to help facilitate delivery of lectures in
an interesting and interactive manner.
 Responsible for updates and maintenance to raceway website and all social platforms,
including content creation, graphics, photo, video and other updates to enhance user
experience and fan engagement.
 Creating brochures, pamphlets, leaflets and multiple designs for print medias.
Institute of Digital Marketing- IDM (Digital Marketing Lecturer ) May 2016 – May 2017
(Thane,Navi Mumbai )
Responsibilities
 Delivered Guest lectures on weekends at MET Institute of management BANDRA .
 Handled social media and seo for IDM.
 Generated leads for enrollment through Google ads and Facebook.
 Designed and developed institutes modules.
 Provided demo sessions to the students and professionals related to curriculum.
 Designed print material for the firm (Module booklet, Brochures, Business cards etc)
Freelance and Volunteer Projects
 Developed and maintained website/social media for SMOKELESS COOKSTOVE
FOUNDATION. It is a non-profit organization based of in Mumbai who promotes Smokeless
Chulhas in rural regions of India.
 Website development and online promotion for CHILDRENOF TRIBE. This Mumbai based
organization promotes outdoor adventure activities specially designed for children.
 Worked for ADOBOS GROUP (UK) developed and promoted website for Danielley Events a
london based event management company specializes in party planning. Also created
printable designs for different occasions.
 Developed website and generated leads for OASIS BUlLDER INFRA. A delhi based
waterproofing and construction firm. Managed Google ads, Social media marketing, website
development and print material.

3. Technical Proficiency
 Website Development (HTML, CSS, Wordpress)
 Graphic Designing (Photoshop, Corel Draw, Illustrator)
 Video Editing (After effects)
 SMM, SEM, SEO, Analytics, Ecommerce development
 UX and UI designing.
 Balsamiq Mockups for user interface designing.
Academic Qualification
 Pursuing MBA from Jaipur University.
 Bachelors in Mass Media (Somaiya University, Mumbai)
 Post Graduation Diploma in Computer Application (CAD CENTER, Dehradun)
 Diploma in digital marketing (ProIDeators, Mumbai)
 SSC & HSC from MB Patel School, Gandhinagar, Gujarat
Personal Details
 Father’s Name – Mr. Arun Dhasmana
 Mother’s Name – Kusum Dhasmana
 D.O.B- 15th
Oct,1995
 Contact- 8077008288 , jigyasadhasmana5@gmail.com