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SEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMM

SEO Team Lead, Digital Marketing Specialist, PPC Specialist

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G SRISAILAM
Sr. Digital Marketing, SEO Specialist
 : +91-9542399875  : srisailam3.net@gmail.com
.
To reach the top-notch positions in the field of Marketing & Advertisement in an organization
having the environment that encourages continuous learning and provides exposure of new
strategies and technologies, so as to achieve professional and personal growth by working in
WIN-WIN combination
 Solutions focused & result oriented professional with 6 years of successful career with
diverse job roles in Marketing & Advertisement.
 Currently associated with GUS India as Sr. SEO Specialist, in digital marketing
department and involved in core SEO best practices implementation for global clients.
 Hands on experience in technical SEO auditing, developing & implementing various
Schema markups, loading speed optimization, AMP implementation and improving
website responsiveness.
 Expertise knowledge in identifying content gaps and creating content strategy for onsite
SEO optimization and implementing on brand websites.
 Vast experience in working with various teams including technical and content writing
teams in order to fix technical SEO bugs and implement onsite content strategy to
improve brand website SEO performance.
 Good at using SEO tools including Screamingfrog, SEMrush, Ahref, SE rankings, Google
Search Console, Google Tag Manager, Google Keyword planner, Copyscape, Similarweb,
and Moz for SEO auditing and competitor analysis.
 Advanced knowledge on using web analytics tools like Google Analytics, Data Studio for
traffic analysis, measuring the goals and preparing reports.
 An out of the box thinker with quick learning, identifying & adopting the emerging trends
in internet marketing and addressing the promotional requirements to achieve company
goals.
 Excellent research & interpersonal, communication & organizational skills with proven
capabilities in team management, training & planning. Active team player working with
project managers, developers, writers & can work with different mindsets under all
circumstances.
CAREER OBJECTIVE:
PROFILE SUMMARY:
 Search Engine Optimization (SEO)  Blogging & Content Marketing
 Creating Content Strategy  Creating Link Acquisition Campaign
 Social Media Marketing (SMM)  Search Engine Marketing (SN, DN)
 Campaign Management & Optimization  Brand Management
 Mobile App Marketing  Team Management
.
Organization Name -1: GUS Education India, Hyderabad
Designation: Sr. SEO Specialist
Time Period: Jan-2018 to till date
Roles & Responsibilities:
Improving the keyword rankings and organic traffic for various brands in the
higher education sector –Business Schools, Universities.
Technical SEO Auditing using various tools like ScreamingFrog, GPSI, Ahref,
SEMrush, and GSC.
Closely working with technical team to fix the reported SEO issues and improve
website SEO performance.
Keyword research and website content optimization.
Implementing various schema markups.
Creating a content strategy and content development with the help of content
writing team.
Implementing content marketing strategies.
Acquiring links as a part of content marketing.
Traffic Analysis & reporting through Data Studio.
Competitor analysis and identifying the content gaps, unique keywords, page level
link analysis to find the new SEO growth opportunities.
Working on creating and optimizing PPC campaigns.
Improving campaign performance and conversions.
WORK EXPERIENCE IN COMPANIES:
CORE COMPETENCIES:
Organization Name -2: Infasta soft solutions Pvt.ltd, Hyderabad
Designation: Digital Marketing Strategist & Team Lead
Time Period: Nov-2014 to Jan-2018
Core Responsibilities:
Managing all the digital marketing activities include creative planning, website
planning, strategy building & implementation
Market research & Competitor Analysis with various tools like SEMrush, ahref,
similarweb, Moz, SEOsite checkup etc.
Strategy building for complete digital marketing activities to create brand
awareness and get top rankings on SERPs
Implementing the effective link building activities to get backlinks from high
authority websites.
Content creation & development in co-ordination with content writers
Lead Generation from various marketing platforms(LinkedIn Marketing, Content
Marketing, PPC, SMM)
Team Management includes SEOs, Content Writers, web designers & developers
Campaign Management –Handling the daily SEM activities include campaign
planning, implementation, Budget allocation, keyword maintenance, performance
reviewing & optimizing the all paid campaigns
Brand building & Online Reputation Management.
Client proposal preparation & interaction
Traffic monitoring & analysis
Report preparation with MS Excel, PPT & others
Projects Handled at Infasta
Title: All Digital Marketing Services (www.acewebacademy.com) in India
Client: Ace Web Academy.
Duration: Nov 2014 to till date
Title: SEO (www.chocolatelime.co.uk) in UK
Client: Chocolate Lime.
Duration: 3Months
Title: SEO (www.kelojou.com) global target (US, UK)
Client: Kelojou.
Duration: 10Months
Title: All Digital Marketing Services (www.mypsdtohtml.com) global target (US, UK)
Client: Mypsdtohtml.
Duration: May 2016 to Jan 2018
Title: SEO (www.xhtmlchamps.com) global target (US, UK)
Client: Xhtmlchamps.
Duration: May 2016 to Jan 2018
Title: ShareYaar –App promotion (http://shareyaarnow.com/)
Client: ShareYaar.
Duration: March 2017 to Jan 2018
Organization Name: Ace Web Academy -training partner of Infasta soft solutions Pvt.ltd,
Hyderabad
Designation: Digital Marketing Online Trainer
Time Period: Nov 2014 to till date.
Roles & Responsibilities:
Giving demonstration on digital marketing to the professionals & jobseekers.
Providing a training on all the digital marketing channels -SEO, SMM, SMO, and
Email Marketing
Providing Guidance to students on career in digital marketing.
Providing guidance to start-up business owners on how to apply digital marketing
techniques to their business.
Organization Name -3: Merit Trac, Hyderabad -MeritTrac is India’s leading pure play Testing &
Assessment provider.
Designation: HR Co-Ordinator
Time Period: May 2012 to Nov 2014.
Roles & Responsibilities:
Organizing online assessment tests.
Profile screening
Interview co-ordination
Data management
Tools:
Screamingfrog Ahref, SEMrush, Moz, Similarweb, , SErankings, Copyscape, Plagiarism.net,
Google Analytics, Tag Manager, Data Studio, GSC, PSI, Google Keyword Planner, Salesforce
 CMS Tools : WordPress, Blogger and Ubraco
 Web Technologies : HTML, CSS, DreamViewer
 Design Tools : PhotoShop, Pixlr, Paint
 Packages : Ms-Office
 Microsoft Technologies : C#.Net, ASP.Net
.
 I was accountable for website updating & Social Media profile maintenance of I-Focus
mission
 Completed Savyasaachi advanced internship training in I-Focus mission
 Currently leading the technical Team in I-Focus mission, since July 2012, which has a
membership of more than 5000 persons of various domains.
Key Responsibilities:
 Data maintenance –Includes updating, retrieving, insertion, deletions.
 Social media promotions on social bookmarking sites– like Facebook, LinkedIn,
Twitter, Myspace, Flickr etc.
 Email promotions (Email marketing) and passing the information about mission.
 Website updating in coordination with superiors
 Passionate about managing & conducting events, Leadership workshops, Organizing Socio-
Cultural Awareness Programs conducted by I Focus Mission.
 Completed S.S.C from ZPHS Veljal with an aggregate 77% in 2006
 Completed intermediate from Master’s Jr. College, Jadcherla with an aggregate 84% in 2008
 Graduated from JNTU –Hyderabad in Bachelor of Technology (CSE) with an aggregate 63%
in 2012
 Post graduated in MBA (HR-Marketing) from Osmania University Hyd- at Princeton PG
College of Management, Ramanthapur, Hyderabad in 2017
 Appreciation award for the organizing Vishista-2k11 Tech-Fest in Vivekanada Engineering
College.
 The ‘Brigadier’ training certificate and the ‘Savyasaachi’ internship certificate from the I-
Focus Mission.
 Received Kishan Prabhu award in Srimath Bhagavathgeeta competition.
 Letter of Appreciation from I-Focus Mission and TTD for an Active Team Playership of
the SHUBHAPRADAM programme, an annual youth training & development program.
 Samshraya contribution award for proof reading in the magazine team.
Academic Record:
Achievements:
Other Organizational Experience:
Technical Skills:
Full Name : Srisailam Godugu
Nationality : Indian
Languages known : English, Telugu, and Hindi
Present Address : H No: 2-2-21/2,
DD Colony,
Amberpet, Hyderabad, TS-500013.
I hereby declare that the details furnished above are true to the best my knowledge and belief.
Date:
Place: Sincerely,
(SRISAILAM G)
Personal Details:

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SEO Team Lead | Digital Marketing Specialist | PPC Specialist | SMM

  • 1. G SRISAILAM Sr. Digital Marketing, SEO Specialist  : +91-9542399875  : srisailam3.net@gmail.com . To reach the top-notch positions in the field of Marketing & Advertisement in an organization having the environment that encourages continuous learning and provides exposure of new strategies and technologies, so as to achieve professional and personal growth by working in WIN-WIN combination  Solutions focused & result oriented professional with 6 years of successful career with diverse job roles in Marketing & Advertisement.  Currently associated with GUS India as Sr. SEO Specialist, in digital marketing department and involved in core SEO best practices implementation for global clients.  Hands on experience in technical SEO auditing, developing & implementing various Schema markups, loading speed optimization, AMP implementation and improving website responsiveness.  Expertise knowledge in identifying content gaps and creating content strategy for onsite SEO optimization and implementing on brand websites.  Vast experience in working with various teams including technical and content writing teams in order to fix technical SEO bugs and implement onsite content strategy to improve brand website SEO performance.  Good at using SEO tools including Screamingfrog, SEMrush, Ahref, SE rankings, Google Search Console, Google Tag Manager, Google Keyword planner, Copyscape, Similarweb, and Moz for SEO auditing and competitor analysis.  Advanced knowledge on using web analytics tools like Google Analytics, Data Studio for traffic analysis, measuring the goals and preparing reports.  An out of the box thinker with quick learning, identifying & adopting the emerging trends in internet marketing and addressing the promotional requirements to achieve company goals.  Excellent research & interpersonal, communication & organizational skills with proven capabilities in team management, training & planning. Active team player working with project managers, developers, writers & can work with different mindsets under all circumstances. CAREER OBJECTIVE: PROFILE SUMMARY:
  • 2.  Search Engine Optimization (SEO)  Blogging & Content Marketing  Creating Content Strategy  Creating Link Acquisition Campaign  Social Media Marketing (SMM)  Search Engine Marketing (SN, DN)  Campaign Management & Optimization  Brand Management  Mobile App Marketing  Team Management . Organization Name -1: GUS Education India, Hyderabad Designation: Sr. SEO Specialist Time Period: Jan-2018 to till date Roles & Responsibilities: Improving the keyword rankings and organic traffic for various brands in the higher education sector –Business Schools, Universities. Technical SEO Auditing using various tools like ScreamingFrog, GPSI, Ahref, SEMrush, and GSC. Closely working with technical team to fix the reported SEO issues and improve website SEO performance. Keyword research and website content optimization. Implementing various schema markups. Creating a content strategy and content development with the help of content writing team. Implementing content marketing strategies. Acquiring links as a part of content marketing. Traffic Analysis & reporting through Data Studio. Competitor analysis and identifying the content gaps, unique keywords, page level link analysis to find the new SEO growth opportunities. Working on creating and optimizing PPC campaigns. Improving campaign performance and conversions. WORK EXPERIENCE IN COMPANIES: CORE COMPETENCIES:
  • 3. Organization Name -2: Infasta soft solutions Pvt.ltd, Hyderabad Designation: Digital Marketing Strategist & Team Lead Time Period: Nov-2014 to Jan-2018 Core Responsibilities: Managing all the digital marketing activities include creative planning, website planning, strategy building & implementation Market research & Competitor Analysis with various tools like SEMrush, ahref, similarweb, Moz, SEOsite checkup etc. Strategy building for complete digital marketing activities to create brand awareness and get top rankings on SERPs Implementing the effective link building activities to get backlinks from high authority websites. Content creation & development in co-ordination with content writers Lead Generation from various marketing platforms(LinkedIn Marketing, Content Marketing, PPC, SMM) Team Management includes SEOs, Content Writers, web designers & developers Campaign Management –Handling the daily SEM activities include campaign planning, implementation, Budget allocation, keyword maintenance, performance reviewing & optimizing the all paid campaigns Brand building & Online Reputation Management. Client proposal preparation & interaction Traffic monitoring & analysis Report preparation with MS Excel, PPT & others Projects Handled at Infasta Title: All Digital Marketing Services (www.acewebacademy.com) in India Client: Ace Web Academy. Duration: Nov 2014 to till date Title: SEO (www.chocolatelime.co.uk) in UK Client: Chocolate Lime. Duration: 3Months Title: SEO (www.kelojou.com) global target (US, UK) Client: Kelojou. Duration: 10Months Title: All Digital Marketing Services (www.mypsdtohtml.com) global target (US, UK) Client: Mypsdtohtml. Duration: May 2016 to Jan 2018
  • 4. Title: SEO (www.xhtmlchamps.com) global target (US, UK) Client: Xhtmlchamps. Duration: May 2016 to Jan 2018 Title: ShareYaar –App promotion (http://shareyaarnow.com/) Client: ShareYaar. Duration: March 2017 to Jan 2018 Organization Name: Ace Web Academy -training partner of Infasta soft solutions Pvt.ltd, Hyderabad Designation: Digital Marketing Online Trainer Time Period: Nov 2014 to till date. Roles & Responsibilities: Giving demonstration on digital marketing to the professionals & jobseekers. Providing a training on all the digital marketing channels -SEO, SMM, SMO, and Email Marketing Providing Guidance to students on career in digital marketing. Providing guidance to start-up business owners on how to apply digital marketing techniques to their business. Organization Name -3: Merit Trac, Hyderabad -MeritTrac is India’s leading pure play Testing & Assessment provider. Designation: HR Co-Ordinator Time Period: May 2012 to Nov 2014. Roles & Responsibilities: Organizing online assessment tests. Profile screening Interview co-ordination Data management Tools: Screamingfrog Ahref, SEMrush, Moz, Similarweb, , SErankings, Copyscape, Plagiarism.net, Google Analytics, Tag Manager, Data Studio, GSC, PSI, Google Keyword Planner, Salesforce
  • 5.  CMS Tools : WordPress, Blogger and Ubraco  Web Technologies : HTML, CSS, DreamViewer  Design Tools : PhotoShop, Pixlr, Paint  Packages : Ms-Office  Microsoft Technologies : C#.Net, ASP.Net .  I was accountable for website updating & Social Media profile maintenance of I-Focus mission  Completed Savyasaachi advanced internship training in I-Focus mission  Currently leading the technical Team in I-Focus mission, since July 2012, which has a membership of more than 5000 persons of various domains. Key Responsibilities:  Data maintenance –Includes updating, retrieving, insertion, deletions.  Social media promotions on social bookmarking sites– like Facebook, LinkedIn, Twitter, Myspace, Flickr etc.  Email promotions (Email marketing) and passing the information about mission.  Website updating in coordination with superiors  Passionate about managing & conducting events, Leadership workshops, Organizing Socio- Cultural Awareness Programs conducted by I Focus Mission.  Completed S.S.C from ZPHS Veljal with an aggregate 77% in 2006  Completed intermediate from Master’s Jr. College, Jadcherla with an aggregate 84% in 2008  Graduated from JNTU –Hyderabad in Bachelor of Technology (CSE) with an aggregate 63% in 2012  Post graduated in MBA (HR-Marketing) from Osmania University Hyd- at Princeton PG College of Management, Ramanthapur, Hyderabad in 2017  Appreciation award for the organizing Vishista-2k11 Tech-Fest in Vivekanada Engineering College.  The ‘Brigadier’ training certificate and the ‘Savyasaachi’ internship certificate from the I- Focus Mission.  Received Kishan Prabhu award in Srimath Bhagavathgeeta competition.  Letter of Appreciation from I-Focus Mission and TTD for an Active Team Playership of the SHUBHAPRADAM programme, an annual youth training & development program.  Samshraya contribution award for proof reading in the magazine team. Academic Record: Achievements: Other Organizational Experience: Technical Skills:
  • 6. Full Name : Srisailam Godugu Nationality : Indian Languages known : English, Telugu, and Hindi Present Address : H No: 2-2-21/2, DD Colony, Amberpet, Hyderabad, TS-500013. I hereby declare that the details furnished above are true to the best my knowledge and belief. Date: Place: Sincerely, (SRISAILAM G) Personal Details: