Presentation for Pi Sigma Epsilon's Ad agency project. Marketing strategy for The Mark, an apartment complex in Athens.

1. Ad Agency

2. THE MARK
With high-end living comes luxurious amenities! Enjoy our 24-hour resident center with access to
our fitness center (with a basketball court, racquetball court and golf simulator), rooftop pool and
lounge, game room, study lab, and self-serve Starbucks coffee bar

3. Agenda:
1. Introduction
2. SWOT Analysis- May Melton
3. Research- Matt
4. Strategic Objective - Madeline
5. Creative Strategy - Jessie
6. Promotional event - Luke
7. Media Strategy - Barbara

4. Competitive Analysis Chart

5. •Strengths:
•-Most luxurious, Great Amenities
- Price alongside competitors
- Current Marketing Strategies = Effective
• Weaknesses:
•- Price: only one target market
•- Additional charges
- Not built yet: cannot tour
• Opportunities:
-Greek events
-Athletes
- SURPRISE: tech outreach
• Threats:
-Competitors
-Saturated Market

6. Research

7. (Total respondents: 2,245)

8. Why App?
- No app for apartment complex in Athens
- Increases interest & emotional connection to
brand
- Positive persuasive impact
- Opportunity to give users
interactive capabilities
anywhere they go

9. Strategic Objective is...
..To boost the Mark’s elite brand image through creative and
social strategies in an effort to sign every lease that The Mark
has to offer by the grand opening in Fall 2017.
THE MARK

10. Creative Strategy:
The creation of the app, with a social/interactive marketing strategy
that will propel the use of the App, generate buzz, and increase
resident loyalty and satisfaction with The Mark.

11. APP

12. ● Is exclusive for The
Mark residents and
features discount
coupons
● Login Page requires
email and password
registered with the
Mark after signing a
lease
Opening Page

15. The Mark Presents:
“Furry Creatures at Creature Comforts”

16. Media/Promotional Strategy
• Utilize Facebook/Instagram to promote event
• Greek Chapters

17. Value Created
Us:
→ Teamwork is helpful in creating a unique advertising objective
→ Feedback is important
→ Many variables contribute to the overall product
→ Research needs to be done regarding restrictions and regulations
The Mark:
→ Capitalize on opportunities to communicate with people in their target audience

18. Any Questions?