The document discusses strategies for engaging a target audience for a film project. The target audience is defined as 15-35 year olds interested in drama and thrillers. Character and story elements were designed to appeal to this group, focusing on a celebrity dealing with paparazzi and a personal scandal. Marketing strategies included creating social media accounts to promote the film and generate buzz. A film poster was also designed to advertise the film and intrigue audiences. The goal was to have a compelling unique selling point to set the film apart from similar genres and tempt audiences to see it.

1. HOW DOES MY FILM OPENING
ENGAGE WITH MY AUDIENCE?
AND HOW WOULD IT BE DISTRIBUTED AS A REAL MEDIA TEXT?
JESSICA POWER

2. WHO IS MY TARGET AUDIENCE?
 A target audience is defined as ‘a particular group at which a product such as a film or
advertisement is aimed’ through researching extensively into audiences I learned that audiences
are profiled by brands in a variety of ways such as demographics, psychographics, age, gender
and social status
 In order to reach out to our target audience, we needed to develop strategies of engagement,
this is to attract and address them personally. We addressed the applicable factors in order to
give our audience something they would want and enjoy
 Our target audience is 15-35 category, both males and females. This is because our film's themes
relate to a younger audience and the current affairs of upcoming celebrities.

3. DO THE CHARACTERS IN MY FILM APPEAL
TO MY AUDIENCE?
 t is clear to the audience that fashion global
icon, Blake Taylor is the main protagonist as she
appears the most in our opening and is the
focal point of our narrative. The other small
characters we included such as; the bodyguard,
Blake's daughter Zoey, the news reporter,
the voice on the threatening voicemail and the
unseen paparazzi are all to capture the interest
in our audience and set a more realistic life of a
celebrity. By having only one main character
and no smaller parts, this would not be an
accurate presentation of Blake's manic life.
 The audience relates to this depiction because
big celebrities such as The Kardashians who are
constantly caught in scandals are relatable and
interesting to our target audience.
Our characters are made credible and
appealing as the gossip and secrecy
surrounding them keeps the audience engaged
as they want to find out what caused Blake to
be left in such a mess.
 We made sure to make detailed research into
the types of characters that our young
audience would relate to and the celebrities
that they tend to keep up with in the modern
world and social media

4. HOW BRANDS DEFINE AUDIENCES
 Our team investigated how different brands define audiences in order to define my own
audience profile. Brands profile audiences through their attitudes, interests, preferences and
behaviors in order to pin down how these contribute to their engagement in the brand. Some
examples of the brands I investigated are Sky and Netflix.
 For example, target market for Netflix includes males and females between the ages of 17-60 and
households with income levels of $30,000 and up. Netflix also appeals to different racial/ethnic
groups with an assortment of foreign and international films. Netflix gathers information to
collate viewer audience insights. ... Data collated on people arriving on the platform itself (such
as their geographic location based on IP tracking, and the personal information entered as part
of a sign up) form the first part of Netflix's knowledge of each user.

5. How does elements such as
misé-en-scene and lighting
convince the audience of the
nature of the characters?
 Our use of lighting, such as intimate lighting at the beginning to convey a womb-
like nurturing environment when Blake is reading an innocent bedtime story to
her daughter, conveying a soft side of our struggling celebrity. The use of silk
pyjamas further echoes this sense of soft, motherhood that Blake adapts. This
juxtaposes the bright lights and shouting used in our walking out scene when
Blake is being ambushed by paparazzi. The use of props such as; sunglasses
convey how Blake tries to disguise her soft side when faced by the harsh media.
Also, the use of designer bags and clothing eg. Burberry scarf depict the celebrity
as truly wealthy and successful although her scandal had been exposed. We used
an expensive, luxury Audi car to further portray Blake as a A lister celebrity
and increase the validity of her fame.

6. HOW DOES THE SOUNDTRACK DRAW IN THE
AUDIENCE AND MAKE THE MEANINGS CLEAR?
 At the beginning we used a lullaby song, to clearly convey the meaning of motherhood
and how Zoey is in a nurturing, caring environment and the relationship with her mother
is strong. This contrasts with the heartbeat and blurred voiceover of paparazzi shouting
'here Blake!' etc. which creates a dramatic, manic environment where Blake feels closed in
on my the paparazzi who allow her no privacy. The white noise over the heartbeat adds a
state of paranoia and stress for Blake as if she is feeling overwhelmed by the unwanted
attention she is being given. The sudden cut off of both these soundtracks conveys how
the safety of getting in the enclose car brings Blake and Zoey solemn.
 The choice of soundtrack deems to be important in the process of attracting the
audience as the use of sound can control the aura of the film and its compatibility with
the audience.

7. MY AUDIENCE QUESTIONAIRE
 I devised an audience questionnaire, whilst analyzing the results I was able to extend my
knowledge and obtain a stronger idea of our target audience. By understanding who they are
and what interests them as a consumer, we were able to engage them with similar aspects of our
own product

8. AUDIENCE QUESTIONNAIRE RESULTS

9. AUDIENCE QUESTIONNAIRE RESULTS

10. AUDIENCE QUESTIONNAIRE RESULTS

11. AUDIENCE QUESTIONNAIRE RESULTS

12. AUDIENCE QUESTIONNAIRE RESULTS

13. AUDIENCE QUESTIONNAIRE RESULTS

14. AUDIENCE QUESTIONNAIRE RESULTS

15. AUDIENCE QUESTIONNAIRE RESULTS

16. AUDIENCE QUESTIONNAIRE RESULTS

17. AUDIENCE QUESTIONNAIRE RESULTS

18. AUDIENCE PROFILE
Our primary target audience are British males and females aged 15-35 who
enjoy drama and thrilling films. These people are likely to prefer film and
television with integrated elements of dramatic devices and suspense.
Generally the most popular entertainment platforms are Netflix and Sky, where
they are most likely to be introduced to the film include social media platforms
and trailers. With the majority of film trailers being watched in cinema
Applicable factors of age,
Sexual orientation, ethnicity,
Social class and their media needs
Are usually reflected in the
Preferable brands of the consumer.
For example, Starbucks’ primary
Target consumers are men and
Women aged 25 to 40 which is
Similar to our own target audience.

19. MARKETING AND DISTRIBUTION STRATEGIES
 A part of distributing our film we developed a few distribution strategies to engage
our target audience and cause them to want to see our film:
 We first decided to create an Instagram account because we are all very familiar with the
platform as our age group especially use this platform regularly. This suggests that are
target audience will also be familiar with the platform and will be able to access our
content easily.
 Once we had chosen an account name, we began to set a profile picture, bio and begin
following accounts with similar films. Our bio read ‘The runaway affair, pop culture icon
Blake Taylor has been caught in a scandal that could ruin her career. How will she save it?’
 Once we has explained our film we managed to attract an audience as followers who
could keep up with our content, we posted things such as ‘behind the scenes’ and our
own film poster and our followers could keep up with the upcoming release of our film

20. MARKETING AND DISTRIBUTION
STRATEGIES
• Similar to Instagram, we also decided to create a
Twitter page where we used the same biography
and profile picture to create a trend in all our social
medias looking the same which mirrors other film
social media accounts. We tweeted things such as
‘if you enjoy this film you will LOVE our new film!’
including a link to similar films
• Also, we made a Facebook, as the older section of
our target audience (30+) tend to use Facebook
more instead of Instagram so we thought it was
vital to create a platform that was accessible and
easy to access for them. Again, we used the same
bio and profile picture.

21. MARKETING AND DISTRUBTION STRATEGIES
 Prints and advertising has traditionally been an important element in film
marketing campaigns. In order for us to explore this further, we decided to create
a realistic film poster for our film campaign as an extra step in order to fully
understand the marketing and distribution process.
 We created the poster using Photoshop; it featured our title, key positions, the
release date, film reviews and social medias
 I decided that we should include a paparazzi, camera flashing background which
reflects the famous, manic life of our celebrity and the Red font we used in our
title reflects the seductive nature of the scandal that our protagonist gets caught
in. Also, when taking the picture of our protagonist we thought it fit with out film
for her to do the secretive gesture which reflects the nature of her secret scandal
in our film. Also, the use of costume in having her wearing dramatic makeup,
jewelry, a black dress with her hair done echoes that she is a successful, well-
known celebrity.

22. USP – WHAT MAKES OUR FILM DIFFERENT?
 Most audiences expect the familiarity of a recognisible genre; in our case this is a thrilling Drama. However, they
equally want to see something fresh, exciting and new to tempt them to see it in cinema. An audience wants to be
intrigued, excited and thrilled by a film. Therefore our film needs a USP
 Why would the public enjoy our film ‘Infamous’?
 Infamous appeals to a vast majority of audiences as it focuses on the insider look on the less shiny life of a celebrity
and the mentally draining effect of the paparazzi. This is different to most films who focus on a celebrity’s life being
vastly glamorous and stress-free.
 Our film shines a light on the effect of a personal scandal and a celebrity being exploited by the harsh media, our
film is current with our generation and appeals to a younger audience who regularly enjoy keeping updated with the
latest celebrity and craving an intimate insight into their lives.
 Our film does not only focus on the celebrity life, but also the challenging life of a caring single mother. These two
juxtaposing positions are unlike any other film. As we manage to compile two lives into one person effectively so
our audience sympathizes with our protagonist but takes a step back when hinting at the nature of her scandal. The
sense of threat at the end of our film suggests to the audience that Blake is not as safe as she seems which causes a
turning point in the film as the end is unfulfilling leaving the audience wanting to know more
 I think our film effectively has a USP because we made sure to set ourselves apart from other similar films, but
keeping key themes to sustain the interest of the audience. By integrating different challenges for our protagonist it
made our exciting film appealing to our target audience and the wider public.