A static web team is much like a static website – prone to quickly becoming updated and useless. Here's a brief overview of what web teams need to know to ensure they remain their competitive edge in the constantly evolving web savvy world. From upcoming trends to best practices learn how to manage the task of web governance in an easy and scalable way.

1. Web Teams of the Future:
Staying Competitive
Jessica O’Sullivan-Munck / European Marketing Manager / / https://dk.linkedin.com/in/jessicaosullivanmunck

2. Siteimprove makes
Web Management Easy

3. + 360 Siteimprovers
17 markets
http://siteimprove.com/nb/

4. The road to web governance

5. Sometimes
you've just
gotta bite the
bullet

6. 2016 Trends to incorporate into
your web governance strategy
1. Mobile-design first
2. Simplified website navigation
3. More website imagery &
Video content

7. 1. Mobile-design first
BEFORE: Making your design mobile-friendly basically meant introducing some
changes to the desktop version of the design. In other words, we started with a
design meant for desktop browsing, and only then made it mobile-friendly.
- Stat:
“Private banking is increasingly digital. In Norway, 9 out of 10 adults use online
banking, and more than two million of the country’s five million population use
smart phones to take care of their private finances.”

8. Make the right decision for your situation based on data

9. 2. Simplified web navigation
What I want to talk about specifically, is the trend of simplifying the traditional
website navigation.
I’m talking about things like the hamburger icon and every sub-trend that follow
suit.
At first, the hamburger icon was meant for mobile devices, as a way to hide the
main menu on a small screen and make the rest of the page more readable –
putting additional focus on the main content block. Makes sense, right?

10. Make the right decision for your situation based on data

11. 3. More website imagery &
Video content
According to 3M Corporation, 90% of information transmitted to the brain is visual, and visuals are
processed 60,000X faster in the brain than text. No surprise imagery has been widely used visual element
in web design for years.
However, people are tired of cheesy looking stock photos and stock photo disruptors
likeUnsplash, Stocksy, Death to the Stock Photo and Offset are providing a feasible solution – natural
looking stock photos that connect with people on a whole different emotional level. In 2016, we’ll be
seeing more amazing photos implemented in websites.
Viewers spend 100% more time on pages with videos on them, claims MarketingSherpa. Video content
helps in the process of building trust between the visitor and the brand. Videos have been hot in the last
couple of years and 2016 will be no different, the video will keep growing in terms of content and web
design element.

12. If you’re going to do, do it right from the start!
20% of website users have some form
of a disability that makes accessing
the web difficult

13. Thank you & check out our numerous resources available
www.siteimprove.com
Siteimprove Blog
http://siteimprove.com/blog