ur mobile - build your mobile world

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urmobile is helping the world go mobile faster... find out how you can build your mobile world

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ur mobile - build your mobile world

  1. 1. America Is Going Mobile<br />And It’s Changing Everything!<br />
  2. 2. Demand & Impact of Mobile<br />
  3. 3. 8x<br />
  4. 4. Mobile Web Growing 8x<br />“Mobile Web adoption is growing eight times faster than the first wave of PC Internet adoption.”<br />“What is fundamentally different is that everybody knows what’s going on, now. One way to express that is to imagine for a moment . . . that I took your mobile device away from you. That’s something pretty profound – [taking away] your connectivity to your personal world, your professional world, and so forth. That connection is so fundamental to people’s lives today, whether it’s personal or professional – that it’s not going to happen.” <br />Eric Schmidt<br />CEO, Google<br />
  5. 5. 2013<br />
  6. 6. Mobile Will Overtake PCs<br />By 2013 mobile phones will overtake PCs as the world’s most common Web access device.<br />The experts at Gartner predict that 1.78 billion PCs will be in use worldwide in 2013. But there will be 1.82 billion smartphones and browser-equipped phones.<br />The gap between mobile devices and PCs will continue to grow, with mobile the big winner. <br />
  7. 7. Epic<br />
  8. 8. The Mobile Boom Is Epic<br />“The boom in the mobile Internet has been positively epic. Gartner Research projected earlier this year that 172 million smart phone and web-connected mobile devices will be sold in 2010 -- a 45% increase over 2009. And yet that seemingly wild estimate now looks tame, as 61 million were sold in the second quarter alone.”<br />Jon Markman<br />August 2010<br />
  9. 9. Priority 1<br />
  10. 10. Mobile Is Priority 1<br />“What's really important right now is to get the mobile architecture right. . . . The way I like to articulate it is, the answer should always be mobile first.”<br />Eric Schmidt<br />CEO, Google<br />
  11. 11. IMPACT<br />
  12. 12. Dysfunction& Brand Irrelevance<br />
  13. 13. Is this what your site visitors see?<br />Too many websites become dysfunctional and irrelevant in the mobile world. <br />If your audience must squint, pinch and pull to view your website, odds are you will lose their attention thus compromising your mission, message and brand. <br />
  14. 14. Attention Lost<br />
  15. 15. A Gomez survey asked: What do you do if the site you visit is not mobile friendly?<br />
  16. 16. Retool<br />
  17. 17. Why Retool ?<br />“Mobile Web users are typically prepared to make fewer clicks on a website than users accessing sites from a PC. Although a growing number of websites and Web-based applications offer support for small-form-factor mobile devices, many still do not. <br />“Websites not optimized for the smaller-screen formats will become a market barrier for their owners – much content and many sites will need to be reformatted/rebuilt.” <br />Source: Research report from<br />
  18. 18. Optimize<br />
  19. 19. This is what your visitors could see!<br />ur mobile's engagement platform delivers what your mobile audience wants and expects:<br /><ul><li>Optimized Mobile Web Presence
  20. 20. Big buttons
  21. 21. Clear content
  22. 22. Ability to Act Immediately</li></li></ul><li>Feature Rich<br />
  23. 23. ur mobile: Feature Rich<br />Simple drag and drop editing capabilities: Intuitively add text, buttons, links, or change the layout of any page.<br />Easy, user-friendly content management: Quickly update text, change photos or add buttons and links. You’re in control.<br />Full version control: Quickly rollback to a previous version, or set up a content queue and let mocom work for you.<br />Automatic image resizing: Just upload your photo, and don’t worry about file size! mocom will adjust for mobile browsing settings.<br />Approve and schedule: Calendaring features to give you full editorial control.<br />True mobile: Give your audience the mobile experience they want with nothing to download or install.<br />
  24. 24. Results<br />
  25. 25. Living Up to Audience Expectations<br />The Mobile Web is changing audience expectations:<br /><ul><li> Optimizing for the mobile channel you connects you with your audience in a relevant way.
  26. 26. Optimizing for the mobile web offers you the opportunity to connect with your audience in rich, meaningful ways
  27. 27. Optimizing for the mobile web empowers return</li></li></ul><li>ur mobile offers mobile web tools that help nimble organizations build a relevant brand presence on mobile devices. Our tools allow you to offer your audiences a rich, interactive experience via the mobile web. As a result, our clients get results.<br />Our tools include:<br />An intuitiveMobile Content Management System that empowers users to launch and maintain a mobile web presence in minutes and hours, not weeks and months.<br /><ul><li>A rich service set that empowers you to embed video, social media and unique forms (registration, survey, etc.)
  28. 28. Secure Donation functionality with one-time and recurring giving
  29. 29. Optimized email solutions
  30. 30. And many more remarkable features that empower mobile effectiveness</li></li></ul><li>Follow us:<br />www.urmobile.com<br />http://www.facebook.com/pages/ur-mobile/398914866634<br />http://www.slideshare.net/urmobile/newsfeed<br />http://twitter.com/urmobile4good<br />

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