How to use Mad Mimi by TheQP

Let's
Get Things Done
Using
Introduction to Email Marketing
A Basic Tutorial created by Rose Co
© thequintessentialpro.wordpress.com

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This tutorial was created by The Quintessential Pro to guide the reader on
how to use this Powerful Marketing Tool. The applications presented in
this guide were MadMimi, Google Chrome, and Blogger, the current
versions at the time of creation. For the sake of simplicity, please note
that the author presented a step-by-step guide using MadMimi on a
Windows 8.1 computer, as the tutorial may look differently as when using
the same on a Mac PC or the app on a mobile device.
The purpose of this guide is to educate and provide information. Every
effort has been made to ensure that data are as complete and accurate
as possible. The author has nonetheless prepared this with the greatest
of care.

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Who is
Mad Mimi?

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Let me first
tell you that
Mad Mimi...

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... is NOT
who you think
she is

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Neither is
Mad Mimi a SHE

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Meet Mad Mimi
(the REAL one)

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Don't worry,
she is not Mad

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She just wants you
to know her better

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In your browser,
go to this address

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Look for the
orange button

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Click
"Create My Account"

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Type in your
Email address here

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Then click "Next"

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Create a Password

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And click "Signup"

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This window
will pop-up

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Fill in the details

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Then click
"Continue"

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Say Hello to Mad Mimi

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You've just created
your Mad Mimi account

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Good job!

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You can login using
your Facebook or
Twitter account

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In Email Marketing,
Audience is KEY

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Your ultimate GOAL
is to Build A List

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You have to identify
your target market

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They are the people
who are willing...

28
...to
listen
to what
you
have
to say

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...to
pay
for
your
EXPERTISE

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And become your
Raving Fans

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How to Create
"The List"

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This is your Dashboard

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Click the Audience tab

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Click "Add a list"

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Type in a
New list name

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Let's say you will
be marketing a
digital product
about losing weight

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This will be your
list name for example

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Then click this
orange check button

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It's so easy! You now
have an Audience list

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This will be the
container of all the
email addresses of
your audience

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How to Create an
Opt-in Form

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This is your Dashboard

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Click "Webform"

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"Webform" zoomed in

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This page will appear

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Click "Add a Webform"

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Web Form Preview

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More
settings
and editing
tools at
the right
side of
Web Form
Panel

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Click the pencil icon

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This pop-up window
will appear

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Input a Webform Title
with more "influence"

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Like this

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Then click OK

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A more compelling
Opt-in Form

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Edit
Details
and
Theme
here

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Edit Webform Name

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Click "Add a list"

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Select existing list

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Or create a new list

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To add a field to the
Webform, click here

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Select a new field

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Or create a new field

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Then click
"Add a field"

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Changes are auto-saved

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This is your
new Webform

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Let's change the
call-to-action button

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Click the Advanced tab

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Scroll down

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Click here to customize
Button Text

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Input new Button Text

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Click "Save Changes"

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Your call-to-action
button is changed

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Let's jazz up
this Webform

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Click the "Theme" tab

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Options to change
color and background

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Click on
"Pick a Color"

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A color palette
will appear

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For this example,
let's choose Cyan

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To change background
color, click here

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Choose a contrast
color from the
palette

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For this let's pick
Dark Orange

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You now have a more
attractive Webform

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You can add a
logo image here

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And a
background image here

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Here's a neat trick
I learned
from Mad Mimi
herself

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Remember this?

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Company/Group name

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Click "Account"

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This page will appear

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Change this into a
Webform Title

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And be amazed at what
will happen

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Click
"Save Account Info"

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Everytime you add a
new Webform

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Your opt-in form
title becomes
automatic

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How to Embed an
Opt-in Form inside
a Web Page

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Click "Embed"

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The HTML source code
will appear

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Highlight the code

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Press Ctrl+C to Copy

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Go to your
website's backend

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And paste the code

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Then click "Publish"

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Your webform is now
on your web page

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What are you
waiting for?

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Start collecting
emails and
build your list
NOW!

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Write those
newsletters and let
Mad Mimi take care of
your campaign

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How to use Mad Mimi by TheQP

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