2. CHRISTINA THE FASCINATED SOCIAL
MEDIA USER
BACKGROUND:
• Student, University of Florida
• Expected Graduation: May 2015
• Major: Telecommunications: Media and Society
• Social Media Blogger
DEMOGRAPHICS:
• Female
• 21 years old
IDENTIFIERS:
• Calm demeanor and great attitude, definitely a
people person.
• Love feedback from viewers.
3. CHRISTINA E. CAREY
GOALS:
• Maintain my readers interest along all of my social
media platforms.
• Update my social media pages weekly including
blogs.
CHALLENGES:
• Lack of scheduling my time effectively to post
weekly.
• Cramming things in due to procrastination.
• Not having engaging enough posts
HOW WE HELP:
• Creating a weekly schedule for myself along with a
timeline.
• This allows me to have more time to work on my
blogs and not cram everything in all at once.
4. CHRISTINA E.
CAREY
REAL QUOTES:
• “I love learning about new
social media platforms as well
as using them effectively.”
• “The media affects and
influences our lives rather we
want to admit it or not.”
COMMON OBJECTIONS:
• I will do it later.
5. CHRISTINA E.
CAREY
MARKETING MESSAGING:
• Like a moth to a flame we
are attracted to media and
social media is a key
influencer.
ELEVATOR PITCH:
• We strive to inform and
help readers understand
what is actively going on in
our society as well as voice
their opinions on the
various topics.