This document profiles "Stylin' Soccer Mom Sarah", a 25-40 year old suburban stay-at-home mom with two children. She volunteers at her kids' school and keeps a busy schedule driving carpools. Her goals are to keep a balanced home and support her family, but she faces challenges finding time for herself each day amid responsibilities. The proposed product aims to give her "Mommy time" and an outlet to boost her energy through the day as she juggles tasks.

1. Stylin’ Soccer Mom Sarah
BACKGROUND:
• Volunteer at her children’s school
• Worked in the past, now is a stay at
home mom on the go
• Married with 2 children (6 and 8)
DEMOGRAPHICS:
• Skews female
• Age 25-40
• Dual HH Income: $150,000
• Suburban
IDENTIFIERS:
• On-the-go, active
• Drives car-pool
• Busy schedule

2. Sarah
GOALS:
• Keep home structured and
balanced
• Support family life and personal
happiness
CHALLENGES:
• Getting everything done within
the day
• Staying positive and upbeat in
daily mundane routine
HOW WE HELP:
• “Mommy time”
• Gives a boost for being on the go
• Offers an outlet in the busy day

3. Sarah
REAL QUOTES:
• “It’s difficult to find something for me
to do during the day when I have so
many responsibilities!”
• “I am tired and need something to kick
start my day!”
COMMON OBJECTIONS:
• I’m worried I don’t have time for
myself.
• I need to do something for myself
each day but do not know what!
• I don’t have time to make my own
coffee or breakfast in the morning but
still need something to get me through
the day!

4. Sarah
MARKETING MESSAGING:
• Social and personal outlet
ELEVATOR PITCH:
• We give you an outlet during all
hours of the day to boost yourself
with caffeine to not only get you
going for what you have to do but
keep you going!

5. Sarah
SOCIAL MEDIA MESSAGING:
• Facebook
• Most popular media outlet for the age
group, can send promotional coupons
and information easily through
Facebook while creating a “network”
of customers through Facebook
check-ins and status updates