2. What is “HATHLETES”
HATHLETES is a magazine which will be distributed is Hertfordshire. The magazine
is friendly fitness/athletic magazine meant for teenagers and adults who are
seeking to become fit and healthy.
3. What is the goal?
The Min goals for HATHLETES and its purpose is to try keep fit and healthy and
our magazine could benefit them giving them instructions on what sports are the
most helpful.
In Hertfordshire 21.5% of adult's are obese and 62% of that are either overweight
or obese and we want to change that by them to see our magazine and trying to
help them lose weight and HATHLETES can help achieve the goal.
4. What does
HATHLETES have
to offer?
HATHLETES consists of a list of sports and
instructions on activities that you will be
able to do to get you fit and healthy. The
magazine will also have its own diet for the
whole week which is recommended to you.
The magazine will also have an interview
from someone who was also overweight
and from hard work and dedication they
were able to lose weight by following some
of the instruction's that we have to give.
5. Who are the target
audience
The target audience (16-
45) will be aimed for
teenagers to older people
if they are trying to
become fit and healthy
and looking to do some
sports. We would like to
start the young audience
to show them how
important it is.
6. What will the magazine have
The magazine will also have a little leaflet inside the magazine which will have
some diagrams and information on what kind of exercise that you can do for a
starter. You will be able to find the magazine in one of the pages in a pocket. This
would be a good idea to the magazine as it won't just be words in describing the
exercise but will also contain some picture which could be easier for the clients
8. Budget
The cost of the magazine will cost around £15,000 to £20,000 per month. It will
come every two weeks and each will cost about £5,000 to £10,000. This will also
include the cost of the writers etc. and the rest will go to copy editors, illustrators,
photographers and editors.
9. How will we be promoting it
The magazine will be advertised online(Instagram,
YouTube etc) and TV. The reason for this is that our
target audience will be around teenagers and young
adults so by researching we could see that they use
the internet and watch TV the most so this is where we
would get most of our audience from and reaching out
to them. This can also lead to us bringing in more
customers.
10. Competition
These are some of the competition that we
will have for our magazine. The thing that
makes us different to our competition is
that we will have a interview on someone
who lost weight and how they did it.
