GymShark company analysis

1. GymShark Website
Generic research

2. Background
Founded by Ben Francis and Lewis Morgan in 2012
Gymshark creates and distributes its own range of fitness
wear. In 2020, the company was valued at over £1 billion.
Gymshark has a clear target audience of 18–25-year-olds who
associate their lives around fitness, fashion and music .
32.7% followers are female , whereas 67.3% are male

3. Example of magazine cover : Typography and
language
• The website contains an area for your personal
account , a blog and the companies newsletter , so the
website takes an interactional approach to engage the
young target demographic.
• The website highlights that there is a 'student
discount' , this again reflects the young athletic
demographic this website is attracting.
• They use a bold sans serif font and it is aesthetically
pleasing and a modern looking website , so it appeals
to a young culturally sophisticated target audience.
• The website uses discounts and advertises 'clearpay'
to engage with an evolving audience , to highlight
multiple different methods in buying the products.

4. Layout and use of images
• The black and white colour scheme helps to draw
focus towards the healthy , in shape individuals ,
which helps to continue the brand identity.
• The black and white colour palette
signifies perfection and power towards the
audience.
• The layout is clear ,one half for women and the
other half for men . The company advertise their
own products below , instead of others.
• The two individuals are used in high key lighting ,
to enhance their defined muscles, and sweat
can easily be seen to illustrate the
fitness purpose of the company.
• The two individuals are wearing the colour black ,
which links with the background and the
companies main logo.