Capitol Tech U Doctoral Presentation - April 2024.pptx
Retro Fizzy Drink Campaign for PhizzWizzard
1.
2. Scenario/ClientBrief:
Carter Soft Drinks require an advertising campaign for their latest fizzy drink, named
Phizzwizzard.
This drink tastes of strawberry laces and the liquid is red in colour, however, it is sugar
free and only contains natural colouringsand flavourings.
This drink is only to be sold in cans, aiming at a retro audience of 30-somethings who
mostly had cans when young as well as major audience of young people aged 13-18.
The campaign needs to include a billboard advert, magazine advert and a video advert as
well as ideas for the other elements of the campaign that will be shown on Facebook,
website and on their Instagram page. Carter Soft Drinks hope the campaign will go viral.
3. PhizzWizzard
Aims and
objectives
Key messages
and purpose
Target
Audience
Choice of media
Resources and
personal
To go out and
buy the product
To appeal to 30
something
audience with a
retro style
To increase
number of sales
Make the
campaign go
viral on social
media
To increase the
brands reputation
People to plan
the project
People to
film and
make the
product
People to
complete
preproductio
n
Magazine
Video
Social
media
Billboard
30
something
13-19 year
olds
