The following infographic looks at a few trends that are affecting buying behavior. From enabling and empowering consumers to slow shopping and more.

1. ENABLE & EMPOWER CONSUMERS:
Here are five trends that will be impacting consumer
buying behavior in 2017.
SOURCE: HTTP://WWW.HAMPTONROADSMARKETINGNOW.COM/BLOG/5-CONSUMER-BEHAVIOR-
SHIFTS-PREDICTED-FOR-2017
Consumer control will be a driving force
People are relying on user-generated content
for information
Empower consumers by utilizing
promotions & content to engage customers
in different ways
ENVIRONMENTAL CONCERNS:
Concern for the environment, including
climate change, have become important
issues for consumers & is impacting buying
behavior
Brands need to show commitment to the
environment in their marketing efforts
SLOW SHOPPING:
Instead of trying to speed consumers
through the shopping process, some
retailers are embracing the idea of
encouraging shoppers to linger in the
store
GROWTH IN ONLINE VIDEO:
Video is a great way for companies to
share a message in a transparent way
that reaches their target audience &
drives internet engagement
It’s estimated that 100 million internet
users watch online video each day
RELIANCE ON TECHNOLOGY:
Consumers have come to use technology
more & more each day
Shoppers have come to expect
promotions on their smartphones, so
brands need to incorporate these into
their marketing plans
CONSUMER BUYING BEHAVIOR:
Trends: