All design is by human and for human yet rarely designed with human in mind.
In this talk consumer psychologist Kate Nightingale will look into fundamentals of what makes us human and how to apply them into every design process to truly create designs which can be used by and useful for humans.
Kate Nightingale is a consumer and fashion psychologist and the founder of Style Psychology Ltd.
Style Psychology Ltd is a strategy and customer experience consultancy with a twist. It is a new view on consumer business stemming from an old view on the human. Our unique formula mixes decades of scientific wisdom on human behaviour, with our team’s unrivalled experience in consumer business and creative thinking unlike any other.
Kate and her associates worked on varied projects with brands like Harvey Nichols, House of Fraser, Next and intu Trafford Centre and had recently collaborated with architectural firm on a leisure centre concept design currently being built in China, UK and Germany.
Kate is also a lecturer in consumer behaviour at London College of Fashion. She is often approached by press and has appeared on Sky News, BBC News and Chanel 4 News amongst others.