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![Speakers Bios cont’d
At Butler/Till, Kristin Lennarz is
responsible for driving strategic
thinking, creative solutions, and
innovation across all digital accounts.
Prior to Butler/Till, Kristin held
Account Director positions at Catalyst
Direct and VML in addition to being a
Marketing Manager at Colgate-
Palmolive. Throughout her experience as a digital
marketing professional, Kristin has managed digital
marketing efforts for numerous global product lines,
helped build digital capabilities from the ground-up
within her agency work, and has developed a healthy
respect for the power of cross-agency and cross-channel
integration. Kristin has also worked with clients in both
the B2C and B2B fields including Colgate-Palmolive,
First Niagara Bank, Xerox, and CenturyLink.
@klennarz
Kari Rippetoe is Director of Content
and Marketing Services at Marketing
Mojo, helping clients develop
compelling content pieces for search
optimization and lead generation. She
has over 15 years’ experience across
the digital marketing spectrum on
both the client and agency side. Kari
previously managed online marketing strategies and
campaigns for a variety of companies and organizations,
including Liquidity Services, Inc. and the National Trust
for Historic Preservation. She presents and moderates
webinars regularly, and has spoken at events and
seminars including The Foundation Center, Washington
DC and the Mid-Atlantic Marketing Summit. She is also a
Marketo Certified Expert. @KariRippetoe
Roni Chambers, founder and
Managing Director of Career
Innovation Partners is a seasoned
Human Resource professional with
extensive experience aligning
Human Resource initiatives with
overall business objectives. Roni
lead the revitalization of GO!
Network, a non-profit program spun
out of St. Patrick Center. Roni also
provided strategic recruitment, spearheading a re-
organization to on-board 300+ new employees to
support a distribution agreement. Roni’s experience and
role with GO! Network was included in Not Working, a
book by DW Gibson, who has written for The New York
Times, The New York Observer and other media outlets.
@rmbr4
Justin Warshowsky serves as a
Google Agency Lead, and is
responsible for the relationship and
partnership with several GroupM
agencies. Prior to joining Google,
Justin spent over 16 years working
with agencies on brand awareness
strategies in the cable television
sales world. He came into the
business through Turner Broadcasting, and has risen
through the sales departments at both News Corp,
working on the Fox Cable Networks, and Madison
Square Garden, selling for their cable property Fuse.
Danielle Smith is a digital
correspondent, a lifestyle
entrepreneur, a spokesperson, media
personality, lover of all things video
and author. She is the founder of
parenting and lifestyle website,
ExtraordinaryMommy.com, the author
of Mom, Incorporated: A Guide to
Business + Baby and most
recently Social Media Engagement for
Dummies. She has worked as a Red Carpet
correspondent at the Academy of Country Music
Awards, the 2011 ProBowl in Hawaii and 2010 Winter
Olympic Games on behalf of P&G and has championed
the fight against Child Hunger, working directly with the
Con Agra Foods Foundation. She is a Social Good
Ambassador for Johnson and & Johnson and is thrilled to
teach classes as an adjunct faculty member at the
University of Missouri, St. Louis. As a result of her work,
Smith has been featured nationally on the CBS Early
Show, Fox News, MSNBC, NPR, and in USA
Today, Forbes, and Publisher's Weekly.
@DanielleSmithTV
Kaiser Fung provides training and
advisory services in business
analytics and data visualization. He
held leadership roles in building
and managing data teams at Vimeo,
Sirius XM Radio, [X+1], and
American Express. He is the creator
of the acclaimed Junk Charts blog,
which pioneered the genre of
critically examining graphics in the
media; and author of Numbers Rule Your World and
Numbersense, both published by McGraw-Hill. He has
an MBA from Harvard Business School, and is an adjunct
professor at New York University. His work has
appeared in Harvard Business Review, American
Scientist, Significance, Financial Times, Wired,
FiveThirtyEight, and CNN. @junkcharts
Melissa Hamilton leads
Momentum’s Midwest integrated
production team. In the past 15
years of her career, she's help lead
a number of award winning
projects including Coca-Cola's
Share a Coke experiential,
Nabisco's 1D VIP program and
application, Buffalo Wild Wings' Big
Shot and Big Kick promotion and app, PG&E's Energy
House Calls reality show, and Small Business Stories for
The Hartford. Prior to her work at Momentum she was at
Rodgers Townsend/ DDB and received her master’s in
Communication from St. Louis University, where she now
teaches part-time and serves on Advisory board at SLU
as well as UMSL. @mhamilton13
David Porter is the Global Sales and
Strategy lead for Video, responsible
for driving sales of Microsoft’s Digital
Video portfolio of assets including
MSN, Windows 8, Mobile, and Xbox
Video. Previously at Microsoft, David
served as Evangelist for Microsoft’s
TV/Video advertising business,
focusing on engaging the broad community of TV and
Video media constituents. Prior to joining Microsoft,
David spent 10 years at Cox Communication where he
was VP of Strategy and Business Development for Cox
Media. David also served as Vice President of
Operations for the Atlanta office of AGENCY.COM, an
Omnicom Group Inc. digital agency providing strategic
consulting and technical solutions to a diverse client
base. Other product development experience includes
roles at AT&T (formerly Bellsouth) and at USWeb/CKS.
Jeff Leonard is the head of Digital
Marketing & Social Media for Wells
Fargo's three personal investing-
oriented businesses: private banking,
brokerage and retirement. In this
role he’s responsible for optimizing
online lead generation, improving
the user experience for branded
websites, managing social media
channels, and digitally enabling over 18,000 financial
advisors and relationship managers.
He relocated from Columbus to St. Louis in 2012, and is
serving on boards supporting several important local
causes, including City Arch River, a multi-year initiative
to update and expand the grounds of the Gateway Arch,
and Forest Park Forever, a public-private initiative to
enhance and maintain one of the largest urban parks in
the U.S.
Marisa Smith is Head Brainiac at The
Whole Brain Group, a web design
and inbound marketing firm in Ann
Arbor, Michigan. Since her early
days of playing office in her parents’
basement, Marisa has been obsessed
with creating processes and finding
ways to automate repetitive tasks.
Her company now focuses on helping
growing companies create repeatable, scalable sales
and marketing processes to support their ambitious
revenue goals. Marisa is a popular speaker and trainer,
and is the author of Get Sales and Marketing Traction
with Inbound. @wholebrainprez
Lisa Boaz was recently promoted to
her current role as director of
marketing & advertising where she
oversees the execution of Rams
advertising while she simultaneously
develops and manages the club’s
marketing initiatives across multiple
Rams business platforms. She joined
the team in 2007 as a business
development intern upon graduating
from the University of Illinois with a bachelor’s degree in
business administration. The Peoria, Ill. native went on
to earn her master’s in the same discipline from Saint
Louis University in 2013 and is currently a sports
management professor with the university.
@LisaABoaz
Michael Becker is passionate
international marketing
entrepreneur and evangelist. As a
Co-founder and Managing Partner
of mCordis, Michael advises
marketers, sellers and technology
enablers on marketing, positioning
and content strategy as it relates to
their overall mobile and digital
marketing efforts. He advises a number of
organizations, including Assurant Solutions, Shopper
Army, Marketing EDGE, FunMobility, and Privowny. He
is also a professor of mobile marketing at National
University. @mobiledirect
#UMSLDigital](https://image.slidesharecdn.com/483b06f0-7316-49fe-8bac-b05103c484f8-150519201413-lva1-app6892/85/2015-UMSL-State-of-Digital-Conference-Program-20-320.jpg)
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2015 UMSL State of Digital Conference Program
The 2015 State of Digital Media Marketing conference was a two-day event hosted by the University of Missouri-St. Louis on April 16-17. The conference featured a job and career fair, presentations on the latest digital marketing trends from thought leaders, and workshops. Over 100 digital marketing professionals, students, and faculty attended. The keynote speaker was renowned social media expert Chris Brogan. New this year was a showcase of St. Louis startups called Tech Alley and an academic summit discussing how to keep curricula up to date with changing technology. The conference provided opportunities for learning, networking, and exploring innovations in digital marketing.
2015 UMSL State of Digital Conference Program
- 1. April 16-17, 2015 UMSL– J.C. Penney Conference Center THE EVOLUTION CONTINUES
- 2. INTRODUCTION TABLE OF CONTENTS OurHost, Keynote Speaker and Sponsor AGENDA: THURSDAY, APRIL 16, JOB & CAREER FAIR FRIDAY, APRIL 17, CONFERENCE Academic Summit Tech Alley Speakers Bios Sponsors Notes Don’t forget! Welcome to the 2015 State of Digital Media Marketing conference hosted by the University of Missouri- St. Louis. Our third annual conference is bigger and brighter than ever this year and has become a leading education and networking event for St. Louis and the Midwest region. Hundreds of digital and social media marketing professionals, students, and faculty are attending this year’s conference to discover new agency and brand innovations, learn about the latest trends in digital and social media marketing, and explore technology advances in the world of marketing and communications. Speakers include our keynote by renowned social media expert, Chris Brogan, and a full day of concurrent sessions led by digital and social media thought leaders from brands such as Google, Microsoft, Yahoo!, and many others. For the first time this year, we are also featuring a Digital Media Communications Job and Career Fair, a showcase of the latest St. Louis-based startups called Tech Alley, and a set of intensive digital and social media workshops on the evolution of digital. We’re glad you are joining us this year. Enjoy the conference! #UMSLDigital
- 3. Our Host, KeynoteSpeaker, and Sponsor Our Host Perry comes from New York University where he taught and created leading edge classes and curriculum including Social Media Analytics & Measurement, Advanced Web Analytics using Adobe SiteCatalyst, and SAS Data Mining for Marketers Certification. He also received two outstanding teaching awards during his 14 years at NYU. He regularly involves his students in the Google Paid Search Challenge (an international university competition) and the Adobe Web Analytics Competition. In addition, Perry does various training programs for the Direct Marketing Association located in New York City. Perry’s new role at the University of Missouri-St. Louis (his alma mater) is to continue to remain on the forefront of creating course content and curriculum in digital and social media marketing. His focus will be to deliver programs and courses at UMSL for both the credit and noncredit side. @pddrake Keynote Speaker: Chris Brogan Chris Brogan is the world’s leading authority on owning the game you most want to win. Combining a mix of professional leadership development and business strategy, Chris works with professionals like you to own your choices, own your life, and own your future. He is CEO of Owner Media Group, a highly sought after professional speaker and the New York Times bestselling author of eight books and counting, including The Freaks Shall Inherit the Earth, and Just Start Here. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show, interviewed Richard Branson for a cover story for Success magazine, and once even presented to a Princess. People like Paulo Coelho, Harvey Mackay, and Steven Pressfield enjoy sharing their projects and best ideas with Chris, because they know he’ll share them with you. Tony Robbins had Chris on his Internet Money Masters series. Forbes listed Chris as one of the Must Follow Marketing Minds of 2014, plus listed his website as one of the 100 best websites for entrepreneurs. Most importantly, Chris provides education and tools to help you make your life and your business thrive, by teaching you how to own the game you most want to win. Through events and courses and other tools, Chris is dedicated to helping you grow your capabilities and connections and to getting you to that next level of ownership, no matter where you are in the process right now. Chris also offers limited personal coaching, and offers limited consulting to businesses. Chris lives in northern Massachusetts. His better half is Jacqueline Carly. He has two children and a loving pair of parents, as well. More Bio Information can be found at http://www.chrisbrogan.com/about @chrisbrogan #UMSLDigital
- 4. AGENDA: JOB &CAREER FAIR Thursday, 16 April 2015 Day 1 Job & Career Fair | 10:00 am - 03:00 pm Time Items Location 07:00 – 10:00 Registration and check-in desk OPEN Summit Lounge 08:00 – 10:00 Treehouse Network and Strange Donuts Pre-conference networking event Lobby & Auditorium 10:00 – 02:00 Tech Alley | FREE | Meet St. Louis Startups and check out the latest on the Tech Scene! JCP (2nd Floor) 11:00 – 11:30 Coffee Break Lobby 11:00 – 01:00 Lunch -- Grab and Go Summit Lounge 01:00 – 01:30 Afternoon snack break Summit Lounge 01:00 – 05:00 Academic Summit | FREE | Closed session for academic faculty only. JCP (2nd Floor) 02:00 – 03:00 Job Fair Booths Close and breakdown Lobby PRE-CONFERENCE check-in for Friday Conference is available all day Summit Lounge Career Training Sessions | 10:00 am - 3:00 pm | FREE | Limited seats available. First come, first serve. Time Session, Speaker(s) Session description Location 10:00 – 10:50 Where the Marketing Jobs Are... Marketing Jobs Forecast, Jerry Bernhart (Bernhart Associates and author of Careers in Digital Communications and Marketing) What employers are looking for in digital marketers, how to get your first job in digital marketing, skills required for long-term success in digital marketing 202 JCP 11:00 – 11:50 Business Etiquette in the Digital Age, Elizabeth Ledbetter (The Creative Group) Are you in career transition, stuck in a dead-end job or, getting ready to launch a new career? Spend 40 minutes with me, and learn how to differentiate yourself for the competition. 202 JCP 12:00 – 12:50 The Nonlinear Career Path, Travis Sheridan (Venture Café St. Louis) The advice from career counseling and online forums tells you to find a path and stick to it. Learn how to hone your creativity and strategic thinking to live an inspired career life. Travis will explain the five tools you can use to create value and insulate yourself from economic uncertainty. 202 JCP 01:00 – 01:50 Getting Back in the Saddle, Roni Chambers (Career Innovation Partners, former HR specialist at Anheuser Busch) Are you in career transition, stuck in a dead-end job or, getting ready to launch a new career? Spend 40 minutes with me, and learn how to differentiate yourself for the competition. 202 JCP 02:00 – 02:50 Networking: What it is and how to do it, Wesley Hoffman (Treehouse Networks) Forming new relationships in person, maintaining relationships via IRL & digitally, and adding value 202 JCP Digital and Social Media Intensive Pre-Conference Workshops | 09:00 am - 3:00 pm | Pre-registration required #UMSLDigital
- 5. Digital and SocialMedia Intensive Pre-Conference Workshops | 09:00 am - 3:00 pm | Pre-registration required Time Workshop Title Workshop description Location 09:00 – 11:00 Developing an Effective Email Strategy Dennis Dayman, Chief Privacy and Security Officer (Return Path) To understand what’s required of today’s email marketers it’s really important to go back a few years ago and understand how the underlying technology and footprint of email has evolved and changed. Email is no longer a one to many medium designed to broadcast messages, or saturate inboxes. Email is nothing short of a foundational piece of information used to build robust pictures of customers, enable automated customer service functionality and used to participate into a global conversation about brands and products. Email’s effectiveness is unmatched, but distinguishing one’s self from the cavalcade of other brands in the inbox can be challenging and require rethinking your approach to email, arming yourself with technology designed to drive results and data crucial to establishing a one to one dialogue with today’s hyper connected consumer. 403 JCP 09:00 – 11:00 The Marketing Data Framework Erin Korogodsky, Senior Solutions Consultant (Beckon) There have never been so many ways to spend our marketing dollars. And never so much pressure to justify the decisions we make. But because our data is locked away in silos and scattered across separate channels, teams and agencies, it’s nearly impossible to figure out what’s working across it all. Using Beckon's Marketing Data Framework, you will learn: How to ask—and answer—the right strategic, omnichannel business questions; The metrics that matter in today's complex, omnichannel world; Best practices for integrated, cross- channel marketing reporting. 404 JCP 11:00 – 01:00 Make Engaging Data Visualizations to Impress Your Organization, Kaiser Fung, Creator of the acclaimed data visualization blog (Junk Charts) A picture is worth a thousand words. The ability to produce the one memorable chart that moves opinion at a meeting is a skill that can advance your career. What are the secrets to making engaging data visualization? This workshop introduces a holistic framework covering three key aspects of graphic design: the question, the data and the visual. Participants learn simple guidelines for developing and improving charts. An abundance of published graphics is used as illustrative examples, and there will be hands-on practice. • Learn how to produce engaging and effective data visualization • Learn simple guidelines for improving charts and graphs • Learn why some charts work, and some charts fail 402 JCP 11:00 – 01:00 Social Media Strategy for B-to-B Marketers, Josh Turner, Founder (Linked Selling) and Brandon Dempsey, Entrepreneur and the Co-owner (goBRANDgo!) Social media marketing is confusing enough, without trying to figure out how to effectively do it in a B2B setting. However, many leaders are experiencing success without wasting time. Come learn what it takes to be a success in social media vs. a time waster. Learn how to pick a voice, establish a rhythm, and work it into your overall marketing plan. 404 JCP 01:00 – 02:30 Talk Digital Strategy with Google, Justin Warshowsky, Agency Lead (Google) Take advantage of this unique opportunity to sit down with Google to talk digital strategy. Only 10 will be allowed in the room with Google for this 1.5 hours session. A moderator will be provided to ensure a productive session takes place for all registrants. 403 JCP 01:00 – 03:00 First Steps to a Positive User Experience, Danielle Cooley, Expert User Researcher with proficiency in UX Strategy, Information Architecture and Interaction Design (dgcooley.com) Experiences. Every user of your digital product has one, so what can you do to make sure they are good? It's partly art, but mostly science. And it has a direct effect on your bottom line. Attendees of this session will: • Learn what UX is (and, even more importantly, what it isn't) • Understand how good UX adds value • Discover what research techniques are available to be your stepping stones to a positive user experience • Learn how to conduct a card sort - just one of many of these UX research methods (Bring a laptop!) 404 JCP 03:00 – 04:00 Job & Career Fair Closes #UMSLDigital
- 6. JOB FAIR BOOTHS ArchGrants (informational only) Follow @archgrants Bonfyre www.bonfyreapp.com/careers Follow @bonfyreapp CIC St. Louis www.stl.cic.us/available-positions Follow @CIC_StLouis Creatives on Call www.creativesoncall.com Follow @CreativesOnCall Diagraph, An Illinois Tool Works (ITW) Company www.diagraph.com/insidediagraph FleishmanHillard www.fleishmanhillard.com/careers Follow @Fleishman HLK Agency www.hlkagency.com/Careers Follow @HLKAgency Marquette Group www.marquettegroup.com/careers Follow @MarquetteGroup Momentum http://www.momentumww.com Follow @MomentumWW Nestle-Purina www.nestlepurinacareers.com/ Follow @purinacareers New Honor Society www.newhonorsociety.com Follow @newhonorsociety Nine Networks www.ninenet.org Follow @theninenetwork Osborn Barr www.osborn-barr.com Follow @osborn_barr Rodgers Townsend www.rodgerstownsend.com Follow @rodgerstownsend The Creative Group www.roberthalf.com Follow @creativegroup Treehouse www.treehousenetworkshop.com Follow @treehousenetwrk Twist www.twiststl.com Follow @TwistSTL Unidev www.unidev.com/careers.aspx Follow @unidev Yellow Brick Creative Studio www.ybcreativestudio.com Follow @Y_B_Creative #UMSLDigital
- 7. Are you anacademic in the world of marketing, public relations, communications and/or advertising? Are you having trouble keeping your curricula up to date with the disruption that is occurring in these fields due to technology and social media advances? Everything in the world of marketing and communications is quickly changing. Just when you think you have a handle on it, a change once again occurs. Staying on top of these changes are difficult even for professionals living in the business world let alone academics. The Wall Street Journal recently published two articles about these issues being faced by business schools around the nation. The first Should Harvard Business School Hit Refresh? touches on how MBA programs are failing students regarding changes and advances in technology, the digital disruption and data analytics. The second Numbers of Students Taking Internships Rises Only Slightly talks about the importance in today’s world for real life practicum in the classroom. Industry leaders will kick off this ½ day summit talking about the skills that marketers need in today’s world. You will hear thoughts from various brands and agencies regarding classroom changes they would like to see in order to better address the needs of today’s students. You will also hear from your faculty colleagues regarding how they are integrating new technology and digital strategies into their curricula. They will share with you what is working with their students. Lastly, we will discuss content and technology solutions that are being offered in a plug-and-play format by various companies to help ensure we are teaching our students what matters the most to the C-suite executives. Solutions to be discussed include Hootsuite, Hubspot, SAS, Salesforce.com, Stukent, Crimson Hexagon and more. Come join us for our first annual Midwest Academic Summit addressing these issues. Agenda: 1:00 pm – 1:15 pm Welcome by Perry Drake Panel Moderator: Michael Becker followed by audience Q&A 1:15 pm – 2:00 pm The Reinvention of Marketing Panel Session (with C-suite executives) What do new hires need to know? What is marketing today? What skills are new hires lacking? How can academics better prepare students? 2:00 pm – 2:45 pm Dealing with the Disruption Panel Session (with faculty teaching in digital & social media marketing programs) Panelists: Perry Drake (UMSL), Brad Best (MIZZOU), Eric Rhiney (Webster University), Melissa Hamilton (St. Louis University), Jerry Bernhart (Bernhart & Assc.), Aaron Perlut (Elasticity), Suneel Grover (SAS), Erin Korogodsky (Beckon), and Steve Bauer (FleishmanHillard) 2:45 – 3:00 Break How can we apply these important curriculum tools and techniques to academia? 3:00 – 3:15 Hubspot, Mark Kilens 3:15 – 3:30 Hootsuite, Kimberly Jang 3:30 – 3:45 Salesforce.com, Razan Roberts and David Palaniuk 3:45 - 4:15 SAS, Suneel Grover 4:15 - 5:00 Stukent, Stuart Draper There is no charge for this summit. Registration is free! Thursday April 16 th , 1-5 pm University of Missouri – St. Louis Campus | J.C. Penney Conference Center, Room 92 JCP (ground floor) Sponsored by: Professor Perry D. Drake, Host is currently the Professor of Digital and Social Media Marketing at the University of Missouri in St. Louis. Prior to this role he was an Assistant Professor of Integrated Marketing at New York University for 14 years. He is a regular on the speaking circuit. He is passionate about everything digital and social. He embraces all disruptions that are occurring in the world of marketing and communications. Professor Haim Mano, Co-Host is the Chair of the Marketing Department at the College of Business Administration, University of Missouri at St. Louis. Dr. Mano’s areas of teaching include consumer behavior, marketing research, behavioral economics, new product brand management, and marketing communications. His research focuses on the role of emotions in decision making and consumer behavior, innovativeness, the interface between digital technologies and decision making, personality and consumption, and customer satisfaction. Michael Becker, Discussion Facilitator and Moderator, is the co-founder and managing partner of mCordis a mobile and digital strategy consulting firm. He is also an adjunct professor of Mobile Marketing, former Managing Director and Board Member of the Mobile Marketing Association, and the Marketing EDGE, and the author of Mobile Marketing for Dummies #UMSLDigital
- 8. TECH ALLEY Tech Alleybrought to you by Arch Grants and UMSL | Business Showcasing the Latest St. Louis-Based Startups and National Technology Developments Don’t miss the all new Tech Alley at this year’s State of Digital Media Marketing Conference hosted by UMSL Business April 16-17, 2015. Amidst the two-day event filled with dynamic speakers, hands-on workshops, inaugural digital marketing and technology career fair, an exciting exhibition area and a keynote by Chris Brogan… Joins us for Tech Alley brought to you by Arch Grants and UMSL | Business Located on Second Floor of J.C. Penney Conference Center, come see the latest and greatest innovation happening right here in St. Louis and from around the country. Tech Alley participants, include: #UMSLDigital
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- 11. AGENDA: CONFERENCE Friday 17April 2015 Day 2 Digital Media Marketing Conference | 08:00 am - 05:00 pm Time Items Location 07:00 – 12:00 Registration and check-in desk OPEN | Preregistration is required. Walk-ins are welcome. Summit Lounge 08:00 – 10:00 Exhibitor Hall OPEN JCP Building All day Book signings | Details will be posted on conference Bonfyre throughout the day Auditorium Hall “Bookstore” 10:00 – 02:00 Tech Alley | FREE | Meet St. Louis Startups and check out the latest on the Tech Scene! JCP (2nd Floor) 11:00 – 11:30 Coffee Break Lobby 11:00 – 01:00 Lunch -- Executive Box Lunch with Open table seating Summit Lounge 11:00 – 01:00 VIP Lunch – Speakers and Sponsors only Hawthorn 11:00 – 01:00 Keynote Sponsor Lunch -- Exclusive -- 01:00 – 01:30 Afternoon snack break Lobby 03:00 – 05:00 Exhibitor Hall Close and breakdown Lobby Time Track Session | Presenter Description Location 08:00- 08:50 DATA, DIGITAL Become a Web Analytics Super Hero | Brent Dykes (Adobe) Organizations need to move beyond just simply data collection and reporting. The key to success is unlocking the valuable insights hidden within your digital data. Mimicking the curiosity of Indiana Jones, the intellect of Sherlock Holmes, and the ingenuity of MacGyver, today’s analysts and data-driven professionals must become real- life versions of these action heroes. This session will introduce you to an invaluable analytics framework or approach for generating more value from your digital data. 402 JCP 08:00- 08:50 DIGITAL 5 Best Practices for a Beautiful Mobile Experience, Eric Feinberg (ForeSee, An Answers Company) It’s no longer enough to just have a mobile app or a site that renders on a mobile device. Consumers want—and expect—a mobile experience that meets their needs as well as any other channel. Eric will share with you how to create a truly beautiful mobile experience that will dazzle mobile users and drive business success. 64 JCP 08:00- 08:50 SMALL BUSINESS Leveraging Video to Jump Start Your Business | Matt Pierce & Chad Jordan (TechSmith Corporation) This session is about industry best practices when using video in your content marketing strategy with real life examples from Chad Jordan, CEO of Cravings Popcorn. Chad will discuss how he got started using video and the impact it has had on his business. • How to start implementing video in your content marketing strategy • Industry best practices when using video to help make your content stand out 92 JCP #UMSLDigital
- 12. Time Track Session| Presenter Description Location 08:00- 08:50 DIGITAL Don't Let Pandas and Penguins Derail Your Content! | Kari Rippetoe (Marketing Mojo) Content and search go hand-in-hand, and a solid content marketing strategy that integrates seamlessly with your search strategy will be the locomotive that drives increasing amounts of traffic from Google to your website. But if you’re not careful, Google’s menagerie of algorithm changes could derail all your hard work. 63 JCP 08:00- 08:50 TECH 3D Printers a Tool in Search of a Purpose | John Schmitt (St. Louis Community College at Meramec) What impact will 3D printing have on marketing and social media? John will cover the ways 3D printing works and the current capabilities of this new form of manufacturing. Specific examples of how this technology is being applied for use in marketing campaigns will be demonstrated. 403 JCP 09:00- 09:50 ACADEMIC /STUDENT Tapping Into The Student Lifecycle to Increase Retention | Juntae Delane (University of Southern California) Are you tapping into your social media data stream? Find out how to leverage the avalanche of data your customers are producing to gain actionable insight. This session will outline a specific data collection strategy that will supercharge your social media campaigns. Learn how data will help you communicate better with students and move from being reactive to predictive. 404 JCP 09:00- 09:50 DATA, DIGITAL The Value of A Digital Ad | Andrew Lipsman (comScore) Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex with so many different constituencies sitting between the advertiser and publisher in the digital ad supply chain. Fortunately, significant measurement innovation is beginning to clean up the mess and provide a clearer picture of how digital advertising works. 64 JCP 09:00- 09:50 DIGITAL Reaching Customers Through Sight, Sound and Motion Through Multiple Screens | David Porter (Microsoft) Despite the emergence of several new screens over the last few years, television continues to be the most effective way for advertisers to reach an audience at scale. Yet, as viewing habits evolve and more quality content becomes available online, advertisers should consider how to use digital video to connect with their consumers outside of the confines of the traditional living room TV. 202 JCP 09:00- 09:50 SMALL BUSINESS, DIGITAL Implement Effective Email Strategies for Small to Medium Sized Businesses | Tom Ruwitch (MarketVolt) Email marketing expert Tom Ruwitch will share proven strategies and tactics that B2B, B2C and nonprofits employ to attract leads, engage prospects, convert sales and maximize lifetime value of customer relationships. Key takeaways: 1) How to attract leads and build a quality, valuable email list. 2) How to use engaging content to nurture leads and identify your best prospects so you can sell more productively and profitably with less wheel-spinning. 3) How to use email to improve customer retention, generate more upsells and cross-sells, and increase referrals. 403 JCP #UMSLDigital
- 13. Time Track Session| Presenter Description Location 09:00- 09:50 SOCIAL Gaining A Competitive Advantage in Social Media | Cam Steed (Smashed Abacus) Every day, millions of users publish content to multiple social media channels that reference a brand or product - but what about the unbranded content? In this session, Cam Steed will share three intriguing case studies where globally recognized brands have gone beyond the standard KPIs and vanity metrics to successfully leverage unbranded content for market research, industry criticism and purchase intent purposes. 92 JCP 10:00- 10:50 ACADEMIC / STUDENT Marketing Yourself For That Ideal First Job | Betsy Mack (Technology Partners) As a motivated young professional, Betsy has been involved with various initiatives and worked hard to market herself for desired jobs and community roles. As individuals work to define themselves in today's world of social media, web access, and online profiles, transparency in creating your personal brand is not only important, but also necessary. • Personal branding -- how important it is to create a professional; yet authentic public image. • Importance of social media and networking— discussing the do’s and do not’s. • Checklist of things to do as individuals prepare themselves for their first jobs, interviews, and the professional world. 403 JCP 10:00- 10:50 DIGITAL Consumer Behavior & Consumption Across Media: The Digital State of Play | Tony Marlow (Yahoo!) The way in which consumers engage with various media continues to undergo rapid evolution and with the proliferation of mobile devices, media multi-tasking is more prevalent than ever before. In this new environment, it becomes crucial for marketers to understand consumer media usage trends, their levels of emotional attachment to various media/devices, and what are the attentional implications for marketing communications – this session will explore all of this and more. 402 JCP 10:00- 10:50 SOCIAL MEDIA Creating Internal Advocates by Implementing Social Media Within an Organization | Julio Viskovich (Factr) Activating social media in your organization – Implementing social media outside of the marketing department has been a scary thought. This session will teach you how to build a strategy, policy, and process for activating sales teams and empowering the organization to be faces if the brand. • How to incentivize the team so they are excited to help with marketing • How to build a social media strategy and policy • How to best pave the way for the future of social selling 92 JCP 10:00- 10:50 SMALL BUSINESS, SOCIAL MEDIA Monetize Your Podcast | Naresh Vissa (Krish Media) My presentation will lay out – step-by-step – not only how to set up podcasts but how to properly produce, market and make money off them. I will walk attendees through the podcasting process in plain English while also navigating the digital media and marketing landscape. - Why podcasting provides the best ROI of all content marketing strategies - How easy and cost-effective it is for anyone to podcast - Why 2015 and 2016 will be the years that podcasting goes mainstream 63 JCP #UMSLDigital
- 14. Time Track Session| Presenter Description Location 10:00- 10:50 SOCIAL MEDIA The Evolution of Sports Marketing in the Digital Age (Panel Session) | Moderator: Mark Coble (FleishmanHillard) Panelists: ● Adelyn Biedenbach (Florida Panthers) ● Lisa Boaz (St. Louis Rams) ● Ron Watermon (St. Louis Cardinals) 202 JCP 11:00- 11:50 KEYNOTE #1 Chris Brogan (Only those in Keynote Group #1 will be admitted at this time) Auditorium 11:00- 11:50 DIGITAL Advertising Effectiveness | Todd Budin (Nielsen) When it comes to advertising, everybody has an opinion. Some ads may get industry attention and generate discussion at the water cooler; but do they actually work? We’re going to explore how well ads actually connect with the consumers they’re trying to pull in. 202 JCP 11:00- 11:50 SOCIAL MEDIA The Convergence of Brand and Digital Marketing | Katie Krum (Under Armour) When it all comes together, it is like a symphony. A look at brands that have broken down the silos to create campaigns and activations that are masterful in their integration of traditional, digital, technology, data, social, on-the-ground, mobile and so much more. 402 JCP 11:00 – 01:00 Executive Box Lunch OPEN TABLES Summit Lounge 12:00- 12:50 DATA Assessing Your Company's Data Privacy Strategies | Dennis Dayman (ReturnPath) Passport to email: A global perspective of email and privacy laws Your company has a legal obligation to be aware of the laws surrounding privacy and email in whatever region you’re doing business in, but also where you’re sending to. This discussion will arm anyone in your company with the basic knowledge of the domestic and international regulations around privacy and email commerce, and provide sources for further information. 403 JCP 12:00- 12:50 SMALL BUSINESS, DIGITAL Pinning Down Your Hyper-Local Media Strategy | Kristin Lennarz (Butler Till) The consumer is in control, ever empowered by their smartphones. They expect a relevant experience. Going hyper-local can offer some great advantages, enabling highly specialized local ads driving to wonderfully relevant content. But it takes more effort and investment. Is the juice worth the squeeze? 63 JCP 12:00- 12:50 DIGITAL How to Launch & Grow a Business Blog | Anum Hussain (Hubspot) Content clutter. We hear the phrase almost as often as we hear content is king. But hitting the publish button constantly isn't the solution to our content marketing needs. In this session, Anum Hussain will review how to combat clutter by running a blog that: • Deeply understands its target readers • Produces posts that attract and scale traffic • Fuels growth of its blog subscribers 92 JCP 01:00- 01:50 KEYNOTE #2 Chris Brogan (Only those in Keynote Group #2 will be admitted at this time) Auditorium #UMSLDigital
- 15. Time Track Session| Presenter Description Location 01:00- 01:50 DATA, DIGITAL Data Storytelling | Erin Korogodsky (Beckon) Storytelling and Data are a fancy way to describe your reporting. Whether it is a monthly recap or a mid- campaign review, the combination of storytelling techniques and insights derived from data are a powerful way to share your ideas and point of view. Key points: Storytelling best practices—techniques for telling the story of marketing’s impact on the business to both internal and external audiences • What makes a good story? • How to use data and insights to enrich your story • Memorable stories inspire action 92 JCP 01:00- 01:50 DIGITAL, ACADEMIC The Reinvention of Marketing (Panel Session) Moderator: Rick Spiekermann (Nestlé Purina) Panelists: Michael Becker (mCordis); Melissa Hamilton (Momentum); Anum Hussain (HubSpot); Katie Krum (Under Armour); Jeff Leonard (Wells Fargo); Eric Nelson (Osborn Barr); Aaron Perlut (Elasticity) 402 JCP 02:00- 02:50 ACADEMIC /STUDENT Is Your Usage of Social Media FERPA Compliant? | Perry Drake (UMSL College of Business) How does information security and student confidentiality manifest in today’s seemingly transparent world? There are many communication vehicles to convey thoughts, feelings and ideas including Facebook, Twitter, Tumblr, Instagram, WordPress and now, Vine. Consider using these social media and digital strategies effectively in the classroom to engage and motivate students for success while meeting concerns about information security. 404 JCP 02:00- 02:50 DIGITAL The Future of Google | Justin Warshowsky (Google) This session focuses on • Brand Arc - How customer behavioral changes bring a need for brands to alter their approach • Behavioral Changes - Focus on three key changes we see and cite examples of how to address those changes • Customer Engagement Lifecycle - How to view Google as a resource to understand customers, get customers to listen, emotionally connect, and encourage participation. 202 JCP 02:00- 02:50 SMALL BUSINESS, SOCIAL MEDIA LinkedIn Advertising Know How For Small to Medium Sized Businesses | Josh Turner (LinkedSelling & Webinarli.com) LinkedIn is no longer secret. Most b2b companies know that all of their prospects can be found on LinkedIn. But very few know how to actually turn this into tangible business results (i.e. sales). In this session you’ll learn proven strategies for marketing and generating leads via LinkedIn, including: • The basics - without these things, your results will suffer big time. • Proven strategies for reaching out to cold prospects. • LinkedIn nurture campaigns - best practices for staying top-of-mind with those prospects that aren't quite ready. • 3 tactics for generating INBOUND leads from LinkedIn. 402 JCP 03:00- 03:50 DATA Predictive Marketing. Digital Intelligence. Igniting Customer Engagement | Suneel Grover (SAS) We are living in the age of the consumer, where consumer obsession is the new frontier of competitive differentiation — scaled and fueled by insights. Today’s data-driven marketers must extend their digital analytic practices far beyond the limitations of web analytic practices to address: • Fragmentation of channels • Multi-device consumers • Predictive marketing analytics 63 JCP #UMSLDigital
- 16. Time Track Session| Presenter Description Location 03:00- 03:50 ACADEMIC /STUDENT Networking: What it is and how to do it | Wesley Hoffman (Treehouse Networks) Forming new relationships in person, maintaining relationships via IRL & digitally, and adding value Auditorium 03:00- 03:50 SOCIAL MEDIA Rules of Engagement, a Legal Perspective | Jeff Kosseff (Covington & Burling LLP) Social media offers companies unprecedented opportunities to reach consumers. But social media also presents legal risks that companies typically do not face with traditional advertising. Among the topics that we will discuss: • Social media disclosure rules • Liability for customer comments on your social media account • Privacy rules for social media marketing 92 JCP 03:00- 03:50 DIGITAL, SOCIAL MEDIA YouTube Game Theory | Danielle Smith (extraordinarymommy .com, Author of Social Media Engagement for Dummies & UMSL Digital Adjunct Faculty) Every day people watch hundreds of millions of hours of video on YouTube. You're probably one of them. Year after year the number of hours we watch increases by more than 50% But Why? Let's talk strategy. Let's talk how to get people to watch your videos. Use compelling video and storytelling to capture your audience, get them to click through to your content and convince them to share. In order to grow your channel or your business, use your YouTube Game Theory to keep them coming back. 64 JCP 03:00- 03:50 DIGITAL Marketing Without Barriers: Digital Accessibility for People Living with Disabilities | Marisa Smith (The Whole Brain Group) Have you ever stopped to consider that some of your prospects and customers may be affected by a disability? And that their disability may affect how they interact with your digital and inbound marketing offers? More than 50 million Americans have some kind of physical or cognitive disability, yet many digital marketers unintentionally exclude this population from accessing their online content. In this talk you’ll learn about: ● The benefits of considering accessibility in your marketing ● Best practices for making sure your content is accessible to everyone ● Tools you can use to assess and repair the accessibility of your website 402 JCP 04:00- 04:50 SOCIAL MEDIA The Future State of Mobile Marketing | Michael Becker (mCordis and Author of Mobile Marketing for Dummies) Consumer behavior, due to mobile empowered experiences, has irrefutable changed consumer behavior, forever. As a consequence of this change, mobile marketing-connecting, engaging and influencing customers through and with mobile--is becoming an instrumental part of the practice of marketing. This session will review the state of mobile marketing, where it is today and where it is headed. 402 JCP 04:00- 04:50 DIGITAL Cross Channel Integration: A Strategic Imperative | Eric Nelson (Osborn Barr & UMSL Digital Adjunct Faculty) The Mad Men era has ended in more ways than we may realize. Digital was going to move everyone into a new generation, but has it just created a new silo to separate from ‘traditional’ media? Audiences don’t consume content in a single format or timeline, so why do we still plan and buy that way? It’s time to re-construct the Media Mix from the audience up. • Content may be king, but message is the key 403 JCP #UMSLDigital
- 17. Time Track Session| Presenter Description Location 04:00- 04:50 SOCIAL Let's Talk Pay to Play (Panel Session) Moderator: Chris Reimer (Maryville University) Panelists: Danni Eickenhorst (Blank Page) Jason Falls (Elasticity); Jill Hampton (Wells Fargo) Ran Mano (Federal Reserve Bank of St. Louis); Erin Moloney (Perficient); Vernon Ross (Ross PR); Danielle Smith (extraordinarymommy.com) 92 JCP 04:00- 04:50 DIGITAL Viewability In A Programmatic World | Kevin Murphy (Google) The highlights of this session will include: • What is viewability and why is it important? • What we know about viewability? • Publisher Findings and Best Practices 202 JCP 5:15- Raffle drawing for SPECIAL PRIZES including the Apple Watch (courtesy of Social Media Club of St. Louis)… Must be present to win Summit Lounge 5:30 Conference Closes Stay CONNECTED with Name Twitter handle Email Address UMSL Digital @ UMSLDigital umsldigital@umsl.edu #UMSLDigital
- 18. Speakers Bios Todd Budinis currently V.P. Ad Effectiveness at Nielsen where he leads the product teams for TV, digital and cross-media advertising effectiveness platforms. His current focus is to integrate Nielsen's separate Marketing Effectiveness product lines (homegrown and acquired) into a seamless measurement system for advertising. He earned his Bachelor degree in Business Administration and International Business from Oklahoma State University and his MBA from The University of Missouri in St Louis. @budin_todd Professor Perry D. Drake, Host is currently the Professor of Digital and Social Media Marketing at the University of Missouri in St. Louis. Prior to this role he was an Assistant Professor of Integrated Marketing at New York University for 14 years. He is a regular on the speaking circuit. He is passionate about everything digital and social. He embraces all disruptions that are occurring in the world of marketing and communications. @pddrake Len Shneyder is a well-known figure in the email community, with over a decade of experience in digital messaging, campaign management and deliverability. His experience ranges from working with ESPs helping Fortune 500 brands improve their deliverability to acting as industry liaison between the world’s largest ESPs and mailbox providers at Pivotal Veracity. Len has spent his career helping customers change their email strategies into winning conversations with their customers. Currently, he is the Director of Industry Relations at Message Systems. @LenShneyder Tom Ruwitch is a marketing expert with nearly 20 years’ experience helping businesses and individuals thrive on using email and other interactive technologies. He is the founder and president of MarketVolt, an email service provider and marketing services firm based in St. Louis. Tom serves as the company's lead consultant for clients who seek web site, email, social media, and other marketing guidance. He has experience designing and executing marketing campaigns for small business startups and publicly traded companies. @marketvolt Erin Korogodsky is a Senior Solutions Consultant for Beckon, spending most of her time in the real- world trenches, “rolling up her sleeves and getting it done” for marketers who rely on Beckon to guide them through the process of getting out of omnichannel data chaos and into marketing performance clarity. She’s a seasoned marketing technology consultant, having spent the past five years helping marketers to adopt cutting-edge technologies like Scout Labs, Lithium and, of course, Beckon. @erinkoro Matt Coble has 18 years of experience in client service and team management. He currently leads the digital strategy efforts in FleishmanHillard’s Central Region. In that time he has developed deep skills in business strategy, branding and marketing, digital strategy, experience design, mobile, and social media. His client work and research also have exposed him to a wide variety of emerging digital and mobile technologies, and the many ways in which digital communications affect our lives. @coble Aaron Perlut is the founder of St. Louis- based integrated communications firm Elasticity (GoElastic.com). Formerly a senior Omnicom counselor as well as a communications executive for two of the nation's largest energy companies, he has spent more than 20 years in media and marketing helping a range of organizations -- from Fortune 500s to professional sports franchises to economic development authorities to well- funded startups to non-profits -- manage reputation and market brands across multiple channels in an evolving media environment. @aaronperlut Chris Reimer is an author, an award- winning communication strategist, and a student of human interaction. He spent the first 15 years of his career as a CPA, serving as CFO to several organizations in St. Louis. He founded Rizzo Tees, a t-shirt company headquartered in his basement. Chris is Associate Director of New Media at Maryville University, directing the university's digital communication strategy. He resides in St. Louis with his wife and two daughters, and his latest project is a new book: Happywork – A Business Parable About the Journey to Teamwork, Profit, and Purpose. @chrisreimer Rick Spiekermann, Nestle´ Purina’s Director of Content, Community Management & Partnerships, leads a team focused on Purina’s efforts in social and digital content in collaboration with brand teams. Over the last 2 years, he has built a multifunctional team and partner network that has proven brand/business objectives can be achieved with content. Accomplishments include pioneering relationships and industry-leading content with BuzzFeed, MCN’s and independent content creators. @asburysoul Andrew Lipsman is Vice President, Marketing & Insights at comScore, covering multiple industries and overseeing the company’s global marketing insights and thought leadership initiatives. He specializes in several research areas, including social media, e- commerce, online video, digital advertising and multi-platform marketing. He is frequently quoted by leading news organizations, including the New York Times, Wall Street Journal, AdAge, CNN, Fortune, BusinessWeek and Newsweek. @comScore Brandon Dempsey is an adventurer and entrepreneur. He spends his time training for Ironman’s, traveling the world via BMW motorcycles, and is the co-owner of goBRANDgo!. goBRANDgo! works with companies looking to aggressively claim market share. The team builds marketing and lead generation strategies and plans, and then oversees the detailed execution. goBRANDgo! and Brandon get stuff done, and that philosophy has helped them grow rapidly to become one of St. Louis’ top marketing agencies. @BrandonDempsey Jason Falls is the no-nonsense, loud, brash, straight-shooter who is more apt to tell you the truth about digital marketing, public relations and social media than try to sell you something. Sure, he drives strategy and content for clients through his work with Elasticity, but when Falls talks, people listen. He is a well-respected social industry analyst, oft-interviewed and quoted by the likes of the BBC, Reuters, Forbes and more. Falls writes at JasonFalls.com, SocialMediaExplorer.com and for Entrepreneur.com, among others. He has authored two books. @jasonfalls Anum Hussain is a Growth Marketer on the Sidekick Team at HubSpot who spends every day strategizing, executing, and experimenting with the channel she's most obsessed with: Content. Prior to leading content efforts for the Sidekick Team, Anum worked on HubSpot's Content Team producing some of the company's most downloaded offers. Outside of HubSpot, Anum continues geeking out over marketing by advising mobile app startup MobileArq and teaching marketing at the Isenberg School of Management. She's also the co-author on the third edition of Twitter for Dummies. @anum Betsy Mack is the Director of Emerging Markets, Executive Team, at Technology Partners, Inc., a national WBE-certified IT staffing and solutions provider. Ms. Mack is leading the company’s expansion, focusing on increasing Technology Partners’ national footprint. Betsy is passionate about community service and is very involved in numerous philanthropic organizations and a steering committee for Forest Park Forever’s Young Friends. Betsy holds a Bachelor of Science in Public Relations with a minor in Sports Marketing from Illinois State University. @betsymack Ran Mano has been making fresh web content for more than twenty years. A veteran of web, social media, email, app, video and analytics initiatives, he has worked in nearly every facet of digital communications sausage making. He cheerfully sits at the intersection of marketing, technology, usability and design. He has previously worked for small agencies, non-profits, Ask.com, himself and now the Federal Reserve Bank of St. Louis. @ranmano #UMSLDigital
- 19. Speakers Bios cont’d EricFeinberg works with product, delivery, sales and marketing teams to ensure Answers Cloud Services brings innovation and operational excellence to its offerings. Since joining ForeSee, an Answers company, in 2004, he has contributed to the organization’s strategic growth, particularly providing leadership around mobile solutions. Eric is an elected board member of the Digital Analytics Association (DAA) and an adjunct professor of mobile marketing at the University of California, Irvine Extension. Previously, he worked as a web analyst, multichannel strategy consultant, usability specialist and focus group moderator. Eric is a graduate of the University of Michigan. @ericfeinberg Dennis Dayman has more than 20 years of experience combating spam, security/privacy issues, data governance issues, and improving email delivery through industry policy, ISP relations and technical solutions. As Return Path’s chief privacy and security officer, Dayman leverages his experience and key relationships to provide best practices to Return Path, its customers, and ensures the compliance of their communications data flows. He is also responsible for coordinating and managing Return Path’s international electronic commerce, privacy and Internet related policy issues. @ddayman Chad Jordan is owner and creator of Cravings Gourmet Popcorn, a gourmet popcorn company based out of Lansing, Michigan. Chad started Cravings Gourmet Popcorn in 2007 at a local farmers market. Chad has primarily grown his business by using social media, video and guerrilla marketing tactics. At the 2012 Greater Lansing Entrepreneurial Awards, Chad was awarded “Emerging Entrepreneur of the Year”. He is a graduate of Michigan State University and has worked at various levels in the retail industry for several well-known Fortune 500 companies. @TechSmith Cam Steed is the Founder and CEO of SMASHED ABACUS, a social media business intelligence agency based in Toronto, where he leverages his extensive online experience and expertise to help people and brands realize the full potential of social media monitoring and analysis. Cam has worked in the Digital and Social Media space for over 6 years, working with social media companies such as Publicis and Sysomos. During his time at Sysomos, he conceived, launched and managed their in-house social media reporting service (“Sysomos Reports”) that, within its first 2 years, had grossed over $1 million in revenues and featured a client roster that included Apple, Google, Disney and Coca-Cola. @camsteed Eric Nelson brings over 20 years of experience in traditional and digital from media focused agencies such as MPG and Initiative, to full service agencies such as Agency 212, R&R Partners, and Rawle Murdy Associates. His experience spans a large array of categories including luxury travel brands, tourism, Government, QSR, CPG, and Agriculture. A graduate of Salisbury University, he received a Gold Effie for his work with the Southern Nevada Water Authority. Eric is currently the Media Director of Osborn Barr as well as President/co-founder of 314 Digital. @enelsonmedia Danielle Cooley knows the things we use should make life easier, not harder. Her research and designs have been applied to Web sites and applications, software, touchscreen kiosks, mobile tools, speech recognition and touchtone telephone systems, credit card statements, and promotional brochures in such industries as financial services, pharmaceuticals, food service, healthcare, car rental, and consumer products. A frequent conference speaker, Danielle works as an independent UX consultant. She tweets @dgcooley. Erin Moloney is a marketing leader specializing in digital strategy, social media marketing, online advertising, and customer experience. Erin is the Director of Digital Marketing and Social Media at Perficient, Inc., a leading technology and management consulting firm serving Global 2000 and large enterprise customers across North America. Erin also manages the firm’s industry-targeted marketing in healthcare, life sciences, financial services, consumer markets and energy. She is President of the Social Media Club of Saint Louis, an adjunct professor of digital media marketing at UMSL and a member of the UMSL Marketing Advisory Board. @erine Josh Turner is the founder of Linked Selling, a B2B marketing firm specializing in fully outsourced LinkedIn lead generation campaigns. They represent clients (like Neil Patel and Microsoft, to name a couple) in the US, Canada, UK, Asia, and Australia, in a wide variety of industries. Josh's company also operates LinkedUniversity.com, an online training program for LinkedIn marketing. He is considered one of the leading experts in the world when it comes to growing your business using LinkedIn. @JoshBTurner John Schmitt is the Operations Coordinator at the Center for Visual Technology at St. Louis Community College, Meramec. His profession and interests involve a broad base of visual communication tools. Working with the instructors and the technical staff at the CVT allows him to investigate and implement current imaging technologies. John’s professional experience has covered both advertising and communication fields as well as museums and education. He is always looking to build new relationships within the creative fields. @MeramecArt Juntae Delane, as the Digital Brand Manager for the University of Southern California, he creates vision and strategy for the Admission and Financial Aid department’s digital and online platforms. Juntae is also a public speaker and blogger that loves to share his insight on digital marketing techniques. @JuntaeDeLane Katie Krum is currently the Director of Digital Brand Marketing at Under Armour. She partners with brand marketing teams to plan and activate across screens. Previously, Katie worked in digital marketing at Marriott International and Nickelodeon. She comes from a start-up background where she discovered her passion for digital technologies. Katie graduated from Princeton with a B.A. in History and NYU with a M.S. in Integrated Marketing. Follow her @KatieKrum Naresh Vissa is a media, marketing and publishing entrepreneur and product launch and marketing specialist in the financial sector. He works with some prominent players in the financial industry: investment publishers, brokerages, financial media and marketing firms. He’s collaborated with some of the best direct response companies in the world. @xnareshx Julio Viskovich is one of Forbes Top 30 Social Selling influencers and has worked for brands like Microsoft and HootSuite before taking on the role as VP of Marketing at rFactr. He is one of the pioneers of social selling as a concept and works with brands and organizations discover the right tools, training, and approach to help them drive revenue and customer relationships through advocacy marketing. @JulioVisko Kevin Murphy is a Strategic Partnership Lead in the Partner Business Solutions division within Google. He has been at Google for 9 years and was a graduate of NYU Masters in Direct & Interactive Marketing in 2006. Kevin has worked with large publishers like the Wall Street Journal, Conde Nast, Meredith Corp, Wenner Media, and Cox Corporate Communications. @Kmurphgoog Elizabeth Ledbetter is the St. Louis branch manager for The Creative Group, a division of Robert Half specializing in the placement of highly skilled interactive, design, marketing and public relations professionals on a project and full-time basis. Elizabeth joined The Creative Group in 2008 and was previously the agency director for an entertainment agency in St. Louis. She is an active member of many local associations, including the American Marketing Association (St. Louis chapter). Elizabeth is a graduate of Purdue University. @tcg_elizabeth #UMSLDigital
- 20. Speakers Bios cont’d AtButler/Till, Kristin Lennarz is responsible for driving strategic thinking, creative solutions, and innovation across all digital accounts. Prior to Butler/Till, Kristin held Account Director positions at Catalyst Direct and VML in addition to being a Marketing Manager at Colgate- Palmolive. Throughout her experience as a digital marketing professional, Kristin has managed digital marketing efforts for numerous global product lines, helped build digital capabilities from the ground-up within her agency work, and has developed a healthy respect for the power of cross-agency and cross-channel integration. Kristin has also worked with clients in both the B2C and B2B fields including Colgate-Palmolive, First Niagara Bank, Xerox, and CenturyLink. @klennarz Kari Rippetoe is Director of Content and Marketing Services at Marketing Mojo, helping clients develop compelling content pieces for search optimization and lead generation. She has over 15 years’ experience across the digital marketing spectrum on both the client and agency side. Kari previously managed online marketing strategies and campaigns for a variety of companies and organizations, including Liquidity Services, Inc. and the National Trust for Historic Preservation. She presents and moderates webinars regularly, and has spoken at events and seminars including The Foundation Center, Washington DC and the Mid-Atlantic Marketing Summit. She is also a Marketo Certified Expert. @KariRippetoe Roni Chambers, founder and Managing Director of Career Innovation Partners is a seasoned Human Resource professional with extensive experience aligning Human Resource initiatives with overall business objectives. Roni lead the revitalization of GO! Network, a non-profit program spun out of St. Patrick Center. Roni also provided strategic recruitment, spearheading a re- organization to on-board 300+ new employees to support a distribution agreement. Roni’s experience and role with GO! Network was included in Not Working, a book by DW Gibson, who has written for The New York Times, The New York Observer and other media outlets. @rmbr4 Justin Warshowsky serves as a Google Agency Lead, and is responsible for the relationship and partnership with several GroupM agencies. Prior to joining Google, Justin spent over 16 years working with agencies on brand awareness strategies in the cable television sales world. He came into the business through Turner Broadcasting, and has risen through the sales departments at both News Corp, working on the Fox Cable Networks, and Madison Square Garden, selling for their cable property Fuse. Danielle Smith is a digital correspondent, a lifestyle entrepreneur, a spokesperson, media personality, lover of all things video and author. She is the founder of parenting and lifestyle website, ExtraordinaryMommy.com, the author of Mom, Incorporated: A Guide to Business + Baby and most recently Social Media Engagement for Dummies. She has worked as a Red Carpet correspondent at the Academy of Country Music Awards, the 2011 ProBowl in Hawaii and 2010 Winter Olympic Games on behalf of P&G and has championed the fight against Child Hunger, working directly with the Con Agra Foods Foundation. She is a Social Good Ambassador for Johnson and & Johnson and is thrilled to teach classes as an adjunct faculty member at the University of Missouri, St. Louis. As a result of her work, Smith has been featured nationally on the CBS Early Show, Fox News, MSNBC, NPR, and in USA Today, Forbes, and Publisher's Weekly. @DanielleSmithTV Kaiser Fung provides training and advisory services in business analytics and data visualization. He held leadership roles in building and managing data teams at Vimeo, Sirius XM Radio, [X+1], and American Express. He is the creator of the acclaimed Junk Charts blog, which pioneered the genre of critically examining graphics in the media; and author of Numbers Rule Your World and Numbersense, both published by McGraw-Hill. He has an MBA from Harvard Business School, and is an adjunct professor at New York University. His work has appeared in Harvard Business Review, American Scientist, Significance, Financial Times, Wired, FiveThirtyEight, and CNN. @junkcharts Melissa Hamilton leads Momentum’s Midwest integrated production team. In the past 15 years of her career, she's help lead a number of award winning projects including Coca-Cola's Share a Coke experiential, Nabisco's 1D VIP program and application, Buffalo Wild Wings' Big Shot and Big Kick promotion and app, PG&E's Energy House Calls reality show, and Small Business Stories for The Hartford. Prior to her work at Momentum she was at Rodgers Townsend/ DDB and received her master’s in Communication from St. Louis University, where she now teaches part-time and serves on Advisory board at SLU as well as UMSL. @mhamilton13 David Porter is the Global Sales and Strategy lead for Video, responsible for driving sales of Microsoft’s Digital Video portfolio of assets including MSN, Windows 8, Mobile, and Xbox Video. Previously at Microsoft, David served as Evangelist for Microsoft’s TV/Video advertising business, focusing on engaging the broad community of TV and Video media constituents. Prior to joining Microsoft, David spent 10 years at Cox Communication where he was VP of Strategy and Business Development for Cox Media. David also served as Vice President of Operations for the Atlanta office of AGENCY.COM, an Omnicom Group Inc. digital agency providing strategic consulting and technical solutions to a diverse client base. Other product development experience includes roles at AT&T (formerly Bellsouth) and at USWeb/CKS. Jeff Leonard is the head of Digital Marketing & Social Media for Wells Fargo's three personal investing- oriented businesses: private banking, brokerage and retirement. In this role he’s responsible for optimizing online lead generation, improving the user experience for branded websites, managing social media channels, and digitally enabling over 18,000 financial advisors and relationship managers. He relocated from Columbus to St. Louis in 2012, and is serving on boards supporting several important local causes, including City Arch River, a multi-year initiative to update and expand the grounds of the Gateway Arch, and Forest Park Forever, a public-private initiative to enhance and maintain one of the largest urban parks in the U.S. Marisa Smith is Head Brainiac at The Whole Brain Group, a web design and inbound marketing firm in Ann Arbor, Michigan. Since her early days of playing office in her parents’ basement, Marisa has been obsessed with creating processes and finding ways to automate repetitive tasks. Her company now focuses on helping growing companies create repeatable, scalable sales and marketing processes to support their ambitious revenue goals. Marisa is a popular speaker and trainer, and is the author of Get Sales and Marketing Traction with Inbound. @wholebrainprez Lisa Boaz was recently promoted to her current role as director of marketing & advertising where she oversees the execution of Rams advertising while she simultaneously develops and manages the club’s marketing initiatives across multiple Rams business platforms. She joined the team in 2007 as a business development intern upon graduating from the University of Illinois with a bachelor’s degree in business administration. The Peoria, Ill. native went on to earn her master’s in the same discipline from Saint Louis University in 2013 and is currently a sports management professor with the university. @LisaABoaz Michael Becker is passionate international marketing entrepreneur and evangelist. As a Co-founder and Managing Partner of mCordis, Michael advises marketers, sellers and technology enablers on marketing, positioning and content strategy as it relates to their overall mobile and digital marketing efforts. He advises a number of organizations, including Assurant Solutions, Shopper Army, Marketing EDGE, FunMobility, and Privowny. He is also a professor of mobile marketing at National University. @mobiledirect #UMSLDigital
- 21. Speakers Bios cont’d MattPierce is Integrated Marketing Manager for video and social media at TechSmith Corp., a software company that provides practical business and academic solutions that change how people communicate and collaborate across devices. For seven years, he directly managed the training and user assistance teams in addition to leading the social media, video and technical support teams. Matt has also run TechSmith’ s visual communication web show, The Forge, interviewing guests from around the world discussing the use of visuals, video, and technology in education, training, marketing and more. Matt is a regular contributor to Training magazine, a publication in the U.S. and U.K. He has spoken multiple times and has 10 years-experience working in learning and development with a focus on visual instruction. @TechSmith Wesley Hoffman believes in the power of meeting people in person. After a few years of working in customer service and sales, across several different industries, he decided to follow his true passion: connecting and motivating people. Available for speaking engagements, team building sessions, sales & customer service consulting, business development or recruiting, check out the blog for a more in-depth, real-life look at his thoughts and vision. @Wesleyhoffman Suneel Grover is a senior solutions architect at SAS, a company focused in the field of business-analytic software, consulting, and services. He has a M.B.A. in Marketing Research/Decision Science from The George Washington University (2008) and a M.S. in Integrated Marketing focused in Digital Analytics from New York University (2011). Prior to joining SAS (2011) and GWU’s School of Business faculty (2013), Suneel has accumulated 15 years of professional experience with organizations like MetLife, Citi, Navy Federal, Direct Marketing Association (DMA), Interactive Advertising Bureau (IAB), New York University (NYU), Indiana University, and Radford University - working, consulting, and teaching in the areas of business analytics, data visualization, and marketing intelligence. @suneelgrover Jerry Bernhart Jerry Bernhart is principal of Bernhart Associates Executive Search, LLC, one of the nation’s leading executive search firms in digital, ecommerce, and multichannel marketing. Jerry is author of "Careers in Ecommerce and Digital Marketing," the definitive employment guide for opportunities within the major specialties of digital marketing. For two and a half decades, Bernhart has conducted searches, recruited, and placed top digital and multichannel marketers with clients ranging from startups to Fortune 500 companies. Bernhart’s insights into hiring and employment trends in digital marketing have been included in research reports published by Bloomberg, AdAge, and many leading marketing research organizations. He is a contributing author to MarketingProfs, Loyalty360, and wrote material for Olivia Parr Rud’s critically acclaimed Data Mining Cookbook.. @jerrybernhart Brent Dykes is the Evangelist for Analytics at Adobe and is responsible for guiding and evangelizing the vision of Adobe’s analytics solutions. He has been focused on enterprise-level web analytics consulting for eight years, working with many industry leaders, including Microsoft, Sony, Dell, Comcast, and Nike. Dykes is the author of two books on digital analytics: Web Analytics Action Hero and Web Analytics Kick Start Guide. He has been involved in digital marketing and analytics for more than fifteen years, including positions at WPP’s Blast Radius, Lands’ End, and Microsoft. Dykes earned his MBA at Brigham Young University, where he was a Hawes Scholar. He earned his BBA (Marketing) degree from Simon Fraser University. @analyticshero Travis Sheridan is a born hustler. He studied organizational psychology and applies that professionally by building diverse innovation communities. He believes innovation is the best way to improve the human condition. Innovation heals. Travis moved to St. Louis from California when he saw a region ripe for innovation. He is currently the executive director of the Venture Café in St. Louis, a place where serendipitous collisions happen between brilliant minds and entrepreneurial energy. Prior to that, he was the vice president of innovation and entrepreneurship at the St. Louis Economic Development Partnership. @TravisSheridan Julio Viskovich is one of Forbes Top 30 Social Selling influencers and has worked for brands like Microsoft and HootSuite before taking on the role as VP of Marketing at rFactr. He is one of the pioneers of social selling as a concept and works with brands and organizations discover the right tools, training, and approach to help them drive revenue and customer relationships through advocacy marketing. @JulioVisko Kevin Murphy is a Strategic Partnership Lead in the Partner Business Solutions division within Google. He has been at Google for 9 years and was a graduate of NYU Masters in Direct & Interactive Marketing in 2006. Kevin has worked with large publishers like the Wall Street Journal, Conde Nast, Meredith Corp, Wenner Media, and Cox Corporate Communications. @Kmurphgoog Elizabeth Ledbetter is the St. Louis branch manager for The Creative Group, a division of Robert Half specializing in the placement of highly skilled interactive, design, marketing and public relations professionals on a project and full-time basis. Elizabeth joined The Creative Group in 2008 and was previously the agency director for an entertainment agency in St. Louis. She is an active member of many local associations, including the American Marketing Association (St. Louis chapter). Elizabeth is a graduate of Purdue University. @tcg_elizabeth Tony Marlow, Tony is the Head of Insights for Yahoo based out of New York. He joined Yahoo’s Strategic Insights division in January 2010, moving to the US from Sydney where he lead the Online Custom Research division for Nielsen across the Asia Pacific region. Prior to Yahoo and Nielsen, Tony’s online research experience was within the strategic consulting environment, where he managed and consulted on a range of media and technology-related research. Tony has provided comment for international news articles, television stories and speaks at various digital media conferences. @tonytonymarlow Adelyn Biedenbach, Coordinator, Digital Media and Communications, Florida Panthers @flapanthers Lisa Boaz, Director of Marketing and Advertizing, St. Louis Rams @LisaABoaz Jeff Kosseff, Media, Technology, and Privacy Attorney, Covington & Burling LLP @jkosseff Vernon Ross, Principal, Ross PR @rosspr Jill Hampton, Digital Media Consultant, Wells Fargo Advisors @jillstl Mark Sanders, Director of Publisher Development, Lockerdome @sanders9 #UMSLDigital
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- 27. DON’T FORGET! Enter yourname for drawings! Tweet Post to Bonfyre Wait for Apple Watch drawing Take BEST selfies to win a prize! Check out Google Cardboard Save the Date for April 2016! #UMSLDigital