The document discusses the various technologies and software used in research and production of a music video. It describes using YouTube to research artists and camera angles, Google to find promotional materials, Facebook to understand the target audience, and OCR and Blogger to plan the project. An Apple computer running Photoshop and iMovie was used to edit footage from a Canon camera. Tutorials were helpful for learning to use iMovie and Photoshop, improving work from the previous year. Social media feedback was positive and confirmed the video matched the intended genre.

2. I used a wide range of
technologies in my research.

3. Research
When I began to research in to what song I wanted to I had
a rough idea that I wanted the genre to be Pop or Rap. I
used ‘Youtube’ to search into artists that I liked. I used
‘Google to look at posters and digipaks that fitted in with my
genre.
I used Facebook to look in to my chosen target audience
and how my piece would fit around them. I showed this by
regularly keeping ‘Blogger’ posts.
I would also use ‘Youtube’ to look at different camera
angles.

4. OCR-Research and
Planning
I would use the OCR website to see what I needed in
my work to be able to achieve a successful music
video, I looked at the examples they had in place and
I was able to asses the features as they had been
given a score.

5. Blogger- Research and
Planning
I used the website Blogger to show what I was
regularly doing and showing the new skills I was
learning a long the way. Blogger really helps in terms
of setting video and photo shoots. It allows you to
share your work from different websites within the
software as well. Blogger is easily accessed as well
as it is a mobile app, which helped if I was outside of
Media I would be able to write down my ideas.

6. Construction of the piece
During the construction of my music video and my ancillary tasks I
used an apple mac. I could save all of my work on to the desktop and
also to a folder. I used apple mac software such as Photoshop and
iMovie. Whilst recording my footage I used a Canon digital camera I
also used a tripod whilst I was filming as I needed my shots to be still.
Once I obtained footage I was then able to import the video and
begin editing. I had never used iMovie before so it took a while for me
to get used to the software and as I had used a Green Screen it
made it a lot more complex as I had to download different moving
background shots and then add the correct clip on top. I often
changed the timing of the choreography I would speed certain parts
up and slow others down. I also liked the use reverse a lot as
sometimes if choreography didn’t fit in to a certain place properly I
would be able to reverse the clip and it would work better.

7. iMovie
I really enjoyed using the iMovie software. I watched
a few Youtube tutorials to get myself familiar with the
software. I used the Green screen function, a long
with time change and with the reverse. I found the
software extremely simplistic once I learnt the basics.
I also liked how if I didn’t have something to go
somewhere yet I could add a template in and
continue with the video until I found something to go
there.

8. Photoshop
I had used Photoshop last year but I wasn’t very
good and using the software and my work last year
wasn’t as good as this years. I once again used
Youtube for tutorials on how to do things properly by
doing this I believe it enabled me to have a piece that
looks highly professional.

9. Photoshop work comparison
The work on the left is my
front cover for my music
magazine I did last year.
the piece on the right is my
magazine advertisement for
my digipak. As you can see
this year I have utilized the
space, the text is more
clearer, so watching the
tutorials online really did
help my piece look highly
professional.

10. Social Media
I used Facebook to get feedback from my target
audience. I mainly received positive feedback but the
negative feedback I got was mainly about how easy
it was to see my text, which allowed me to go back in
to Photoshop and add a drop shadow.

11. Effectiveness of my piece.
There was many good comments on my work and
people really liked how professional the images
looked and how the same house style was used.
Overall I would say my video and work did fit my
genre extremely well as the majority of my audience
feedback that was positive came from my target
audience.