Jenyffer Virguez

1. CREATING A PRODUCER AND DISTRIBUTOR MICRO YOGURT COFFEE
MEMBERS:
ANDREA PAOLA RAMIREZ
LAURA RODRIGUEZ
PAOLA PACHON
JENYFFER VIRGUEZ
INTEGRATED MANAGEMENT OF QUALITY ENVIRONMENT HEALTH AND
SAFETY
1021214-B

2. MISSION
Yogurtlandia is a company dedicated to the production and marketing of coffee and
peach yogurt in the municipality of Cundinamarca Tausa. This company aims to be
a regional leader in the commercialization of that product, achieving total customer
satisfaction with a healthy yogurt and good quality.
VIEW
2015 Yogurtlandia will lead the marketing of yogurt coffee, because it is a company
engaged in processing, it is to have the facilities of the company along with the
machinery and equipment necessary for their production and overall customer
satisfaction to consider this competitive, innovative and economically feasible
product for this, it should take into account the rules of personal hygiene and food
and good manufacturing practices (GMP) to use the tools and equipment to make
them.
GOALS
General purpose
Create a manufacturer and marketer of yogurt Coffee

3. Specific objectives
* Create a mission and vision of the company in order to project the image of this
market
* Make a market study to determine the feasibility of the product
* Carry out a technical study to determine raw materials, machinery and operations
used in the production of coffee yogurt
* Perform study to determine the financial cost and the selling price of the product
on the market
* Create a marketing system to ensure product quality
* Apply the rules applicable to the product.
Define what the powers around us are to improve
* Make a label design that meets parameters for the product on the market
* Make a plant design that meets the minimum requirements established in Decree
3075.

4. LOGO
LLO
QUESTIONS
Do you think that the aroma of the product is Nice?
Do you use our product?
How do you like the taste of our product?
Do you like the texture of our product?
Do you like color, you think it is the right flavor?

5. Is it according to the product presentation?
Would it include this product in the basket?
Would you support Product Marketing?