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Page 1 of 33
s
Ready to cook
Ready to cook
BUSINESS PLAN
OF
Pure Vegetable Dehydration
and Pickle Farm
P V D P F
Ready to ...
Page 2 of 33
Table of Content
Serial
No.
Description Page
number
Business idea 5
1)  Vegetable dehydration 5
2)  Busines...
Page 3 of 33
 Testing for Seal 18
 Reprocessing 19
 Soup Mix 19
 Pickle 20
 Production process 20
 Generic Productio...
Page 4 of 33
 Points of Difference 27
 Keys to Success 27
11) SWOT Analysis 28
12) Financial Overview 29
 Sources of fu...
Page 5 of 33
Business idea
1: Vegetable dehydration:
Dehydration is the process of removing water or moisture from vegetab...
Page 6 of 33
For our business we process upon many vegetable such as,
Cauliflower Cabbage
Onion Radish
Brinjal Carrot
Page 7 of 33
Tomato Pees
Hot pepper Cucumber
Pumpkin Spinach
Page 8 of 33
2: Business opportunity:
Pakistan is an agricultural country where people grow vegetables at huge quantity. W...
Page 9 of 33
Then we have discussed about our strategic plan, market summary, We did SWOT analysis,
Competition analysis. ...
Page 10 of 33
 Size of business:
 Total area of 130-190 yards plot. This area will be used for production, packaging, st...
Page 11 of 33
We also focus on the following points,
 Finest quality of our product
 Keeping the affordable price
 Prov...
Page 12 of 33
front to back, every half hour. Turn the heat off when drying is almost complete and open the
door wide for ...
Page 13 of 33
When storing dried product, keep in mind that no moisture should be allowed to enter the
container...ever. D...
Page 14 of 33
Dehydrating peppers:
Dehydrating Onions:
Page 15 of 33
Dehydrating Carrots:
Dehydrating Cauliflower:
Dehydrating Cucumbers:
Page 16 of 33
Dehydrating tomatoes:
Dehydrating Spinach
Dehydrating Peas
Page 17 of 33
Drying Time:
Drying Times for Selected Vegetables
Vegetable
Drying time
(hrs)
Carrots 3½–5
Corn 6–8
Garlic 6...
Page 18 of 33
Canning Vegetables:
There are two different kinds of canning. Some foods can be "canned" in a boiling water ...
Page 19 of 33
Reprocessing:
If a jar is not sealed, refrigerate or freeze the contents or reprocess within 24 hours of the...
Page 20 of 33
Pickle:
Natural fruit and vegetable items are used as raw material for producing various types of pickles i....
Page 21 of 33
Pickle Making Material
o Chilli
o Lime
o Garlic
o Salt
o Saunf
o Methi Seeds
o Kalongi
o Oil
Temperature Eff...
Page 22 of 33
Polythene bags
Pickle will first be packed in polythene bags which will then be placed in the Glass
Bottles ...
Page 23 of 33
Product Characteristics
Pickle products are available in the market with different composition and in differ...
Page 24 of 33
ii. Pricing:
Pricing strategies are most important stage in marketing. If we select extensively high price,
...
Page 25 of 33
iii. Distribution Strategies:
In generally there are different types of marketing distribution system. Consu...
Page 26 of 33
Arid Agriculture University Rawal Pindi and Ghulam Sughra, General manager of the Farm,
who has wide knowled...
Page 27 of 33
Our pickles competitors are
 National foods
 Shan foods
 Ahmad foods
And also locally manufacture pickle ...
Page 28 of 33
11 :SWOT Analysis:
Strengths:
 Availability of dehydrated vegetables products throughout the year.
 Flexib...
Page 29 of 33
12: Financial Overview:
As we start our business in the year of 2014, we can’t expect a huge sales as well a...
Page 30 of 33
Income summary
Of “Pure Vegetable Dehydration and Pickle Farm”
As on 31 December
Account Debit Credit
Revenu...
Page 31 of 33
Account Debit Credit
Taxes 568476
Net profit 3804416
Owner equity statement
Of “Pure Vegetable Dehydration a...
Page 32 of 33
Balance Sheet
of “Pure Vegetable Dehydration and Pickle Farm”
As on December 31 2014
Assets Liabilities and ...
Page 33 of 33
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Business plan,of dehydration vegetable.m Rahil

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Business plan,of dehydration vegetable.m Rahil

  1. 1. Page 1 of 33 s Ready to cook Ready to cook BUSINESS PLAN OF Pure Vegetable Dehydration and Pickle Farm P V D P F Ready to cook
  2. 2. Page 2 of 33 Table of Content Serial No. Description Page number Business idea 5 1)  Vegetable dehydration 5 2)  Business opportunity 8 Business plan 8 3) Executive Summary 8 4) Business Address 9 5) Description of venture 9  Products 9  Service 9  Size of business 10  Office equipment 10 6) Strategic Plans 10  Vision 10  Mission 10  Goals 11 7) Production plan 11  Manufacturing process 11  Drying Methods 11  Oven Drying 11  Electric Drying 12  Drying Process 12  Vegetable Drying Guide 13  Drying Times 17  Canning Vegetables 18  Cooling Jars 18
  3. 3. Page 3 of 33  Testing for Seal 18  Reprocessing 19  Soup Mix 19  Pickle 20  Production process 20  Generic Production Process 20  Pickle Making Material 21  Temperature(s) Effect 21  Problem cause prevention 21  Human resource requirement 21  Packaging Material 22  Market information 22  Product Characteristics 23 8) Marketing plan 23  Packaging and Storing 23  Pricing 24  Price lists from suppliers 24  Distribution Strategies 25  Target Market 25  Promotional activity 25  How we promote our product 25 9) Organizational plan 25  Identification of partners and Management team background 26  Roles and responsibilities of members of organization 26 10) Personnel Plan 26  Competitors 26  Competitors Strength 27  Competitors Weakness 27
  4. 4. Page 4 of 33  Points of Difference 27  Keys to Success 27 11) SWOT Analysis 28 12) Financial Overview 29  Sources of funds 29  Income summary 30  Owner equity statement 31  Balance Sheet 32
  5. 5. Page 5 of 33 Business idea 1: Vegetable dehydration: Dehydration is the process of removing water or moisture from vegetable. Removing moisture from vegetable makes them smaller and lighter. Dehydrated vegetables weight much less than their non- dried counterparts and do not require refrigeration. Drying vegetables is also a way of preserving seasonal vegetables for later use. There are two methods of providing off season vegetable, first one is providing fresh off season vegetable by tunnel and green house system. And second method is dehydration of vegetables. The first one method is fully controlled system. In this system we have to control all the situation and environment. And this system required too much money. And the second method required less capital as compare to first one that is why We have a plan to providing offseason vegetable through dehydration such as dehydrated vegetable, canned these vegetable slice because these vegetables are used during offseason and almost all of the year. To start this business we have an opportunity to buy vegetables during their peak season where their prices are too much low and after process make final product from raw material. Dehydrated vegetables, vegetable pickle and canned vegetables store for long period and can be marketing in those areas where these vegetables are not grown. We also make vegetable pickle of those vegetable that we purchase during their peak season and pack them for sale. Pickles are considered the permanent part of the food table all over the Sub- Continent and its demand is rising after its production on commercial scale. We dehydrate vegetable through following methods.  Sun Drying:  Electric Dehydrating:  Oven Drying: P V D P F Ready to cook
  6. 6. Page 6 of 33 For our business we process upon many vegetable such as, Cauliflower Cabbage Onion Radish Brinjal Carrot
  7. 7. Page 7 of 33 Tomato Pees Hot pepper Cucumber Pumpkin Spinach
  8. 8. Page 8 of 33 2: Business opportunity: Pakistan is an agricultural country where people grow vegetables at huge quantity. We have opportunity to buy these vegetables during their peak season at cheaper price for “Pure Vegetable Dehydration and Pickle Farm”. After vegetable dehydration, canned these vegetables slice, sold these vegetables at good price. Now a day off season vegetables and pickle are also preferred, people are too much liking soup and vegetables slice. To start this businesses don’t require so much capital. We have to buy some machinery that is not too much costly as compare to other business. Business plan 3:Executive Summary: A solid marketing plan is one of the major tools of a marketer to be successful in his business. As a student of Agricultural Marketing we were assigned to make a marketing plan. For this purpose we selected (i) Dehydrated vegetable (ii) Vegetable soup mixes (iii) Vegetable Pickle (IV) canned vegetables ready to cook slices As our product and made a marketing plan of this product. “Pure Vegetable Dehydration and Pickle Farm “serves both the consumer market, as well as local restaurants. We will succeed in developing a profitable business through the use of our two competitive advantages, quality and flexibility. The local farmers of vegetable cannot produce enough products to satiate local demand and also other beverage company can’t able to satisfy the consumer through their product. We see this market opportunity and are prepared to seize it. Our mission is to provide the highest-quality vegetable products. We exist to attract and maintain customers. Our services will exceed the expectations of our customers. We have first formed a farm then as per requirement we have given description of the business and current market situation. We have provides these details based on our own knowledge and collected information from different sources.
  9. 9. Page 9 of 33 Then we have discussed about our strategic plan, market summary, We did SWOT analysis, Competition analysis. We also provide marketing strategy, pricing strategy, and also distribution channel. We mentioned our local and advertising and promotional activities. Then we included our financial plan and also our implementation plan. 4: Business Address: Name of the business: “Pure Vegetable Dehydration and Pickle Form”. Business location will order the type of customer form attract, what types of promotions form can run and how long it will take to grow. While a great location won’t necessarily guarantee your success, a bad location will almost always guarantee failure. Address of the business: Chakwal Pakistan. Type of the business: Partnership.  E-mail : mraheel776@yahoo.com  Website : www.purevegedehyd.pickle.com  Phone : +92333-6439776 5: Description of venture:  Products: i. Canned vegetables ready to cook slices ii. soup mix vegetable iii. Vegetable Pickle  Service:  We provide our products to most of retailer at vegetables market.  We also issue franchise license to sell our product from this customer feel easy to get our products.  Customer could also purchase our product from our firm.  Delivery  Our products will be available in the market all the year  Customer and retailer can contact us through e-mail and firm contact numbers.  Customers and retailers can provide their feedback.
  10. 10. Page 10 of 33  Size of business:  Total area of 130-190 yards plot. This area will be used for production, packaging, storage and administration office.  A small portion of that place will be used as a controller office.  Warehouse free space to store & preserve the raw materials.  Office equipment  Building  Office equipment and Furniture  Drying machines  Packaging Machine  Gas Burner with Other Accessories  Generator  Computers  Stationery 6: Strategic Plans: The new marketing plan has developed its strategies by focusing on the vision, mission and goals.  Vision: We imagine a marketing system that quickly and efficiently moves wholesome, affordable agricultural products from the farm to the consumer. Our target customer, they can take the nutrition of the vegetable. Our product must be diversified as the consumer need. We have to create our market demand and grow awareness among the people. At first we have to capture our local market within two years and we will start to export our product within five years.  Mission: Our mission is to provide the highest-quality dehydrated vegetable and vegetable pickle. We exist to attract and preserve customers. Our services will exceed the expectations of our customers.
  11. 11. Page 11 of 33 We also focus on the following points,  Finest quality of our product  Keeping the affordable price  Provide best customer service  Provide energetic and nutritious food  Goals: a) Maintain positive, steady growth each month. b) Experience increase in new customers who are turned into long-term customers. c) Generate brand equity at the Farmer's Market as well as within the commercial restaurant industry market. d) To enter into new market. 7: Production plan:  Manufacturing process o Wash, neat. o Uniform pieces. o Dry as soon as possible after picking.  Drying Methods We arrange pretreated vegetables on drying trays in single or thin layers, 1/2 inch deep or less. Dry in dehydrator or oven as described below.  Oven Drying. Electric oven used to dry vegetables. Proper temperature and ventilation are most important in oven drying. To oven dry, preheat oven at lowest setting (140 to 150 degrees F), then we adjust the thermostat and prop the oven door open to achieve a consistent oven temperature of 140 degrees F, and to allow moist air to escape. Oven drying is isn't very energy efficient, and foods aren't very flavorful in the end.  Monitor oven temperature using a calibrated oven thermometer. Place the oven thermometer directly on the oven rack or tray and check it every two hours throughout drying.  Place trays of prepared food in oven. Stack trays so there is at least 3 inches of clearance at the top and bottom of the oven and 2 1/2 inches between trays. Shift trays, top to bottom and
  12. 12. Page 12 of 33 front to back, every half hour. Turn the heat off when drying is almost complete and open the door wide for an additional hour or so.  Electric Dehydrating This is the best method of dehydrating Vegetables. An electric dehydrator is energy efficient and can be operated at low temperatures needed to maintain nutritive values in the food. Your electric food dehydrator should have some sort of heat control and a fan to maintain air circulation during the drying process. Electric dehydrators with thermostatic controls. They are relatively inexpensive, suitable for drying large or small batches of food, and easy to use. The best dehydrators have thermostatically controlled heat settings and fans that blow warm air over the foods. Dehydrators should be used indoors in a dry, well-ventilated room. The Drying Process When drying vegetables don’t keep temperatures too low or too high. Temperatures too low may result in the growth of bacteria on the food. Temperatures too high will result in the vegetables being cooked instead of dried. Vegetables that are under dried will spoil, and vegetables that are over dried will lose its flavor and nutritive value. Vegetables should be dehydrated between 120 and 140 degrees Fahrenheit. We can begin drying our vegetables at higher temperatures, but turn the temperature down after the first hour or so. The last hour or so of drying time should be turned down on a lower setting. We must turn the food and rotate the trays while the food is drying.
  13. 13. Page 13 of 33 When storing dried product, keep in mind that no moisture should be allowed to enter the container...ever. Dried food absorbs moisture from the air, so the storage container must be airtight. Some acceptable storage containers are jars and plastic freezer bags. Store containers of dried food in a cool, dark,dry place. 60 degrees Fahrenheit or below is best. Vegetable Drying Guide All vegetables should be washed, sliced, and blanched. Dry vegetables in single layers on trays. Depending of drying conditions, drying times make take longer. Dry vegetables at 130-degrees Fahrenheit. Many vegetables do not have this built-in protection. For this reason they may require a slightly different handling. Whereas some vegetables may be sliced and dried in their natural state, as you would do with fruit, other vegetables may need to be gently blanched. There are no hard and fast rules, no one right technique for preparing food to be dried. How we plan to use the dried product and how long we intend to store it may determine the method of preparation. In this three part series on drying vegetables we will look at the different methods for preparing vegetables and compare their advantages and disadvantages. We will also explore some of the many delicious ways to use dried vegetables.
  14. 14. Page 14 of 33 Dehydrating peppers: Dehydrating Onions:
  15. 15. Page 15 of 33 Dehydrating Carrots: Dehydrating Cauliflower: Dehydrating Cucumbers:
  16. 16. Page 16 of 33 Dehydrating tomatoes: Dehydrating Spinach Dehydrating Peas
  17. 17. Page 17 of 33 Drying Time: Drying Times for Selected Vegetables Vegetable Drying time (hrs) Carrots 3½–5 Corn 6–8 Garlic 6–8 Radish 4–10 Onions 3–6 Peas 8–10 Peppers 2½–5 Pumpkin 10–16 Tomatoes 6-12
  18. 18. Page 18 of 33 Canning Vegetables: There are two different kinds of canning. Some foods can be "canned" in a boiling water bath with no special equipment. Others must be "canned" in a pressure canner. It depends on whether the food is acidic or alkaline. Non-pickled, low acid vegetables must be canned in a pressure canner. Fruits, sweet preserve and vinegar pickles safely canned in boiling water bath. We Can vegetables in a pressure canner and at the pressure required to reach 240° F. Canning can be an economical method of preserving vegetables to enjoy throughout the year, and the nutrient value is often as good or better than fresh produce. National movements promoting both the environmental and health benefits of consuming more locally grown foods has spurred a renewed interest in home gardens, farmers’ markets and home food preservation, but if not done safely, canned foods can become contaminated with the bacteria. In order to supply sufficient heat to destroy the botulism-causing bacteria, vegetables must be processed in a pressure canner at the number of pounds needed to achieve 240° F. We do not take short cuts in recommended preparation or processing procedures. Cooling Jars: Carefully place the jars on a cooling rack, leaving one inch space between each. Do not touch the ring bands or lids until the jars are completely cooled. Testing for Seal: When the jars are cool test each for a seal. Jars with flat, metal lids are sealed if: 1. The lid has popped down in the center. 2. The lid does not move when pressed down. 3. Tapping the center of lid with a spoon gives a clear, ringing sound. Canningjars andlids. A. Narrowmetal screwband. B. Metal lidwith sealingcompound. C. Seals here.
  19. 19. Page 19 of 33 Reprocessing: If a jar is not sealed, refrigerate or freeze the contents or reprocess within 24 hours of the initial processing. To reprocess, use a new lid and process. Soup Mix: “Pure Vegetable Dehydration and Pickle Farm” provide Vegetable Soup Mix, a quick, easy, and tasty soup for every group of people . You have to boil some water, add the vegetable soup mix, flavor to taste, we made vegetable soup with a rich mixture of carrots, onions, tomatoes, peas, peppers, green beans. It expertly prepared for convenience and taste. Enjoy our Vegetable Soup Mix as is, or use it as a noodle soup. Other vegetable soups can't compete with our Vegetable Soup Mix. We dehydrate all of our vegetables at peak flavor and use a slow air-drying process that preserves the nutrients. Our vegetable soup mix is 100% sodium-free.
  20. 20. Page 20 of 33 Pickle: Natural fruit and vegetable items are used as raw material for producing various types of pickles i.e. cabbage, cauliflower, cucumber, carrot, Garlic, onion, pepper, and tomato. In the purposed business setup: pickle will be produced in large pots which will then be filled in bottles and after packaging will be sent for sale in the local and remote markets of Pakistan. Pickle processing and packaging does not need any heavy machinery and equipment. During the discussion with existing pickle producers, Pickle production is time Consuming because its process requires sun-light and machinery is used for packaging of Pickle. Production process: There are two basic methods for pickle processing used in Pakistan where local taste is concerned. One is water based process and the other is oil based processing. Pickles available in the Pakistani market are generally based on the water process, whereas, homemade pickles are made using oil. Generic production process is carried out following the method given under. Generic Production Process: Processes for the most common pickles produced in Pakistan have been provided in the following paragraphs.  Give a good hot  water wash and dry the vegetables  Cut them in the desired sizes  Put them into a big pot and mix desired quantity of spices  Pour Oil into so that all vegetable/fruit is completely dipped  Spread salt on it in the desired quantity  Leave the pot in sunlight for fifteen days and keep mixing the ingredients every day  Leave the pot in sunlight for one week Pickle is ready for the packaging. Package and store pickle in a dry and dark
  21. 21. Page 21 of 33 Pickle Making Material o Chilli o Lime o Garlic o Salt o Saunf o Methi Seeds o Kalongi o Oil Temperature Effect: Canning temperatures for low acid vegetables.. 180 to 250°F Canning temperatures are used to destroy most bacteria, yeasts, and molds in acid foods. Time required to kill these decreases as temperatures increase. 140 to 165°F Warming, temperatures prevent growth, but may allow survival of some microorganisms 40 to 140°F. Problem cause prevention: Don’t use Fruit/vegetable of poor quality. Work with good-quality produce. Bacteria cause this during White sediment in crock or fermentation. Salt contains an anti-caking agent. Human resource requirement: Pickle processing does not need specialized and skilled labor and even women can make good pickle. However packaging may need to hire trained labor having experience of operating packaging machinery. The proposed project would need a total of 8 persons in order to handle the processing and packaging operations. The business unit will work on one shift basis (8 hours daily). Technical staff for packaging and distribution purpose would require experience. Manpower requirement for the business operations along with their respective salaries is given in the table below:
  22. 22. Page 22 of 33 Polythene bags Pickle will first be packed in polythene bags which will then be placed in the Glass Bottles or bucket. Therefore, polythene bags requirement would be equal to the number of bottles and buckets produced. Besides above material, cardboard cartons and sticking labels will also be required Providing the pickle description, manufacturing and expiry dates. Vegetables and fruits are available in the Subzi Mandi’s, whereas, for the procurement of packaging material following companies may be contacted: Packaging Material Following packaging material will be required for the production purposes: Glass bottles 330 gms 9000 Glass bottles 450 gms 9000 Glass bottles 1000 gms 6000 Glass bottles 1.8 kg 4000 Plastic buckets 5 kg 2000 Labels and cartons for Glass Bottle Akmal print house S-35 Rawal Road Lahore. PH. 2595301 Ghani Glass Ltd 12- D/3 Chandni Chowk Lahore Bottle Market Bottle Gail, Light House, Lahore Market information: On average total demand of the pickle products in Pakistan is around 35000 mun per month whereas, around 10 to 15% of the total production is exported, Main export markets include USA, UK and Middle East Countries.
  23. 23. Page 23 of 33 Product Characteristics Pickle products are available in the market with different composition and in different sizes. There are a number of major players like National Foods, Shan Foods, Young’s Food, Ahmed Foods which hold major part of the market (about 25%-30%), however, major share (about 70%- 75%) still lies with unbranded market. There are also small players in this business; however, their operations are restricted to very selective local market of rural and urban areas. They distribute pickle: In Bottled & Plastic Bags Packaging 1. Low Income Areas – 15 to 20% of sale 2. Medium & High Income Areas – 80 to 85% of sale In Bulk Packaging (5kg, 10kg) 1. Low Income Areas – 70 to 80% of sale 2. Medium Income Areas – 20 to 30% of sale 8: Marketing plan: i. Packaging and Storing:  Packaging consider: size, shape, materials, color, text, brand mark, safety elements.  Pack cooled dried foods in small amounts in dry, scalded glass, boxes and bags. To protect from insects and moisture, sealed them.  Pickle will first be packed in polythene bags which will then be placed in the Glass bottles or bucket.  Label containers with the name of the product, date, and method of pretreatment and drying.  Dehydrate vegetables will be available in 500 grams, ½ kg, 1 kg and 2 kg packs.  All types of pickles will be available in 300 grams, 450 grams, 1 kg, 2.5 kg and 5 kg packs. HOW LONG YOU INTEND TO STORE THE DRIED PRODUCT Most vegetables should not be stored longer than 6-8 months. This can be extended considerably longer if the dried vegetables are kept tightly sealed in a cool place (below 60° F.) If you plan to store vegetables more than 8 months, Store in a cool, dry. dried vegetables keep well for six to 12 months. Dispose of all foods that develop off smells or flavors or show signs of mold.
  24. 24. Page 24 of 33 ii. Pricing: Pricing strategies are most important stage in marketing. If we select extensively high price, customers will not buy and volume of sales will be very low. On the other hand setting lower price will not cover our costs. Following table presents current market prices of different pickle brands available in the market. Retail Price (in Rs.) Weight Ahmed Shan National 330 gm 42 45 50 1 Kg 100 100 100 1.8 Kg 175 180 180  Price lists from suppliers “Pure Vegetable Dehydration and Pickle Farm” Price list for wholesalers and retailers. Name of products Price 1kg Price 5kg Dry Carrot 100 460 Dry Radish 100 460 Dry Ladyfinger 140 640 Dry Cauliflower 80 370 Dry Cabbage 80 375 Dry Onion 70 320 Dry Tomato 130 600 Dry Pepper 150 710 Dry Pees 180 850 Dry Spanish 60 280 Dry vegetable for soup mix 240 Dry vegetable for soup mix ¼ kg 65 Pickle 90 410
  25. 25. Page 25 of 33 iii. Distribution Strategies: In generally there are different types of marketing distribution system. Consumers are able to buy the products from different market place. All these distribution strategies are consists of producer, wholesaler, retailer, and finally to the consumer.  We will supply our products all over the country on the basis of our products demand so that the consumer can get the products easily. iv. Target Market:  Our products target whole family. v. Promotional activity: We make promotional activities for our product in different public places, school, college and restaurant. • In different occasion we will open special sales center where attractive point of purchase display would be arranged to create positive image in consumer’s mind. • We will provide different support to our distributor. • Sometimes we will offer free sampling for the mass sale of product. • promotion of products through the sponsoring of spots on cooking shows and exhibitions How we promote our product: We will promote our product with different channels of distribution Like:  Print media  Electronic media  Banners  Brochures 9: Organizational plan:  Identification of partners and Management team background: “Pure Vegetable Dehydration and Pickle Farm” management team is led by Mr.Rahil, Coordinate Manager. He received his Bachelor degree and MBA (Agri business) degree from
  26. 26. Page 26 of 33 Arid Agriculture University Rawal Pindi and Ghulam Sughra, General manager of the Farm, who has wide knowledge of the industry; she also received his Bachelor degree and MBA (agric business) degree. The company's management philosophy is based on responsibility and mutual respect. Company has an environment and structure that encourages productivity and respect for customers and fellow employees.  Roles and responsibilities of members of organization  Management will be responsible for supervising and participating in the daily operations of the facility. Management consists of  M Rahil, Business Coordinate Manager, Full Time  Ghulam Sughra, General Manager, Full Time  Shahid, Executive Director, Full Time  Sarfraz Ahmad, Admen officer, Full Time 10: Personnel Plan: Overall, “Pure Vegetable Dehydration and Pickle Farm” Have 28 workforces. The company expects to employ 10 temporary employees, and 18 employees on a permanent basis.  Supervisor  Packaging Staff  Processing Staff  Administration Staff  Accountant  Driver  Security Guard Competitors: Our competitors provide off season vegetables through Green house and tunnel system. Vegetable products and chicken soups are the major competitors.
  27. 27. Page 27 of 33 Our pickles competitors are  National foods  Shan foods  Ahmad foods And also locally manufacture pickle person. Competitors Strength: 1. The competitors have established brand. But we the new comer. 2. Product supply- the competitor’s product supply is very larger than our product. Competitors Weakness: 1. Tasty and healthy alternative 0f fresh vegetable soup and pickle. 2. Off season dehydration vegetable are the requirements of consumer’s daily values. 4. Low price than tunnel system and green houses off season vegetables. Points of Difference: The points that make this dehydrated vegetable and vegetable products difference than others are-  New idea- dehydrated Vegetable products concept is approximately new in market.  Different experience & knowledge- The customers will have the unique feelings & experiences that they will not get other similar products exist in market.  Strong distribution channel- As this product has strong distribution channel, the consumer get it at every retail shop. Keys to Success  We are better able to serve their needs than a more generic competitor.  Keeping close contact with clients and establishing a well functioning long-term relationship with them to generate repeat business and create better reputation.
  28. 28. Page 28 of 33 11 :SWOT Analysis: Strengths:  Availability of dehydrated vegetables products throughout the year.  Flexibility in meeting vegetable needs.  Flexibility in meeting restaurant's needs.  High-quality products and service. Weakness:  A limited marketing budget to develop products awareness.  Many competitors that provide pickle in the market. Threats:  Already established competitor that has decided to make customer service and flexibility their selling point.  A health scare that questions the safety of dehydrated vegetable and pickle.  Poor weather which will affects the production of products.  Customers are very much habitual to take fresh vegetables as green.
  29. 29. Page 29 of 33 12: Financial Overview: As we start our business in the year of 2014, we can’t expect a huge sales as well as huge profits. But our market research says that there is a good potentiality of this unique featured product. Our sales will be keep rising next’s year. More ever promotion and advertising will help in increasing sales. At the very first of our business our mission should be emphasis on promotional activities and recognizing the product at every level. Funding Requirements and Uses The company is invested 5000000 rupees for the purpose of financing the achievement of the Vegetable Farm building Machinery Generator, office equipment and operating expenses. Another 3000000 rupees will be invested in the company by getting loan from Commercial Bank. The following are the income summary, owner equity and balance sheet of our business.  Sources of funds: In order to finance our company, the main types of investment and lending options include:  Friends and family  Commercial bank
  30. 30. Page 30 of 33 Income summary Of “Pure Vegetable Dehydration and Pickle Farm” As on 31 December Account Debit Credit Revenues Carrot 1500000 Pickle 2500000 Radish 1200000 Ladyfinger 1500000 Cauliflower 960000 Cabbage 1200000 Onion 1075000 Tomato 1040000 Pepper 900000 Pees 1200000 Spanish 850000 Dry vegetable for soup mix 800000 Expenses Salaries exp 3204000 Vegetable exp 4500000 Fuel exp 800000 Electricity Bill 830000 Telephone 15000 Gas 51350 Advertisement 502000 Canning 400350 Polythene bags 100070 Depreciation 500130 Total 14725000 10352105 Profit 4372892
  31. 31. Page 31 of 33 Account Debit Credit Taxes 568476 Net profit 3804416 Owner equity statement Of “Pure Vegetable Dehydration and Pickle Farm” As on 31 December 2014 Capital 5000000 Profit 3804416 Loan 3000000 Sub Total 11804416 withdraw 1500000 Total 10304416
  32. 32. Page 32 of 33 Balance Sheet of “Pure Vegetable Dehydration and Pickle Farm” As on December 31 2014 Assets Liabilities and equity Current Assets Liabilities Cash 10872892 Note payable 7110133 Vegetable 4500000 Account payable 4000000 Building Prepaid Rent 240000 Office equipment 400000 Furnished equipment 150000 Computer 20000 Total Current Assets 16182895 Total liabilities 11110133 Non-Current Assets Owner equity Machinery 2000000 Capital 5000000 Generator 800000 Retain earning 4372892 Mazda 1000000 Accumulated Depreciation 500130 Net Non-Current Assets 4300130 Total Assets 20483025 Total liabilies and owner equity 20483025
  33. 33. Page 33 of 33 ‘Good Bye’

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