Instructions for this assignment: Perform all of the elements listed below. This assignment has you complete two parts of a strategic business plan. To see how those parts fit into a full business plan, (see attachment) for a  strategic business plan outline . Part I – Analysis of the External Environment As part of the Strategic Business Plan, you have been asked to: Identify and analyze the major driving forces for change in the external environment of the motorcycle industry. Analyze the dynamics of competition using Porter's Five Forces Model of Competition. Correctly assess the dynamics of competition. Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc. Summarize the strategic issues firms in this industry face and identify their biggest threats. This section should be titled "The Analysis of H-D's External Environment." Part II – Internal Environment Analysis  Financial Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information. If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas: Financial Customer Internal Business Process Learning and Growth Perform a ratio analysis using H-D's five-year financial performance. Interpret the meaning of the ratios and financial performance. This section should be titled "The Analysis of H-D's Current Strategy: Two Views." Be sure to include the ratio analysis. You may also include other graphics to support your narrative. Competitors Based on your analysis, you must decide which two competitors present the biggest competitive threat to H-D. Perform a financial ratio analysis for the competitors after looking at trends in financial performance over five years, and compare the trends to industry averages. Be sure you have a clear ranking of the industries' competitors. This section should be titled "Competitor Analysis." Be sure to include the financial ratio analysis. You may also include other graphics to support your narrative. This assignment should be 4 to 8 pages in length. Assignment 2 Grading Criteria Maximum Points External environment analysis: driving forces, dynamics of competition, and at least three statistics about the size of the industry. 15 Summarized strategic issues faced by the industry and identifed their biggest threats. 20 Performed a financial ratio analysis using H-D's five-year financial performance and interpreted the ratios—see the text for which ratios to perform. Concluded how well the firm's strategy is working. 20 Created a hypothetical BSC for H-D after selecting which measures you believe are important in the four areas: serving customers, improving processes, learning, and growth and financial performance. 15 Performed a ratio analysis of the financial performance of two competitors and compared them to H-D. Developed.

1. Instructions for this assignment: Perform all of the elements
listed below.
This assignment has you complete two parts of a strategic
business plan. To see how those parts fit into a full business
plan, (see attachment) for a
strategic business plan outline
.
Part I – Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:
Identify and analyze the major driving forces for change in the
external environment of the motorcycle industry.
Analyze the dynamics of competition using Porter's Five Forces
Model of Competition. Correctly assess the dynamics of
competition.
Provide at least three statistics about the size of the motorcycle
industry such as revenue, growth rate, number of units sold by
manufacturer/country, etc.
Summarize the strategic issues firms in this industry face and
identify their biggest threats.
This section should be titled "The Analysis of H-D's External
Environment."
Part II – Internal Environment Analysis
Financial
Gather the financial information necessary to do a complete
ratio analysis and the Balance Score Card (BSC) key metrics
information.
If you were going to create a BSC, what would be the key
metrics you would measure in each of the four BSC areas:

2. Financial
Customer
Internal Business Process
Learning and Growth
Perform a ratio analysis using H-D's five-year financial
performance. Interpret the meaning of the ratios and financial
performance.
This section should be titled "The Analysis of H-D's Current
Strategy: Two Views." Be sure to include the ratio analysis.
You may also include other graphics to support your narrative.
Competitors
Based on your analysis, you must decide which two competitors
present the biggest competitive threat to H-D.
Perform a financial ratio analysis for the competitors after
looking at trends in financial performance over five years, and
compare the trends to industry averages.
Be sure you have a clear ranking of the industries' competitors.
This section should be titled "Competitor Analysis." Be sure to
include the financial ratio analysis. You may also include other
graphics to support your narrative.
This assignment should be 4 to 8 pages in length.
Assignment 2 Grading Criteria
Maximum Points
External environment analysis: driving forces, dynamics of
competition, and at least three statistics about the size of the
industry.
15

3. Summarized strategic issues faced by the industry and identifed
their biggest threats.
20
Performed a financial ratio analysis using H-D's five-year
financial performance and interpreted the ratios—see the text
for which ratios to perform. Concluded how well the firm's
strategy is working.
20
Created a hypothetical BSC for H-D after selecting which
measures you believe are important in the four areas: serving
customers, improving processes, learning, and growth and
financial performance.
15
Performed a ratio analysis of the financial performance of two
competitors and compared them to H-D. Developed a Word
document entitled "The Analysis of H-Ds Current Strategy: Two
Views," which includes analysis of your findings.
15
Developed the documents that include analysis of your findings.
Justified ideas and responses by using appropriate examples and
references from texts, Web sites, and other references or
personal experience. Followed APA rules for attributing
sources.
15
Total:
100
Strategic Business Plan Outline
Part I – Feasibility Study
Cover page
Table of Contents
Executive Summary
Summary of Strategic Direction
[Module 1]
Vision

4. Mission/ Corporate Values
Goals
Stakeholders Interest/ Needs
Analysis of the External Environment
[Module 2- Part 1]
Results from Scanning
Results from Monitoring
Competitive Environment
i.
Porter’s Five Forces Model
ii.
Value Net Analysis
iii.
Dynamics of Competition/ Competitor Analysis
Strategic Challenges/ Issues facing the Industry
Internal Environment Analysis
[Module 2 – Part 2]
SWOT Analysis
Value Chain Analysis
i.
Primary Activities
ii.
Secondary Activities

5. iii.
Resource Based Analysis
1.
Internal
2.
External
3.
Achieving Sustainable Competitive Advantage
iv.
Financial Ratio Analysis/ Five year period
Strategy Analysis
[Module 3]
Cost Leadership Strategy
i.
Identify elements that could lead to sustainable advantage
ii.
Advantages/ Disadvantages of this strategy
Differentiation Strategy
i.
Identify elements that could lead to sustainable advantage
ii.

6. Advantages/ Disadvantages of this strategy
Focus Strategy
i.
Identify elements that could lead to sustainable advantage
ii.
Advantages/ Disadvantages of this strategy
Combination Strategy
i.
Identify elements that could lead to sustainable advantage using
several of Cost/ Differentiation/ Focus
ii.
Advantages/ Disadvantages of this strategy
Industry/ Firm Life Cycle
i.
Strategic implications of each stage analyzed
Corporate Level Strategy
[Module 3
Identify consequences of Diversification
i.
Economies of Scope
ii.

7. Revenue Enhancement
iii.
Market Power
Identify unrelated Diversification
i.
Financial Synergy
ii.
Parenting
Methods of achieving Diversification
i.
Mergers & Acquisitions
ii.
Strategic Alliances/ Joint Ventures
iii.
Internal Development
Corporate Ethics in Value Creation
Feasibility Study Summary
Conclusions
Recommendations
Appendix
Part II – Strategic Plan
Cover page
Table of Contents

8. Executive Summary
Global Economy/ Factors Affecting Global Economy
[Module 4]
Motivations/ Risks
i.
Motivations for Expansion
ii.
Risks in Expansion
Competitive Advantage in Global Markets
Entry Strategies for Global Expansion
Internet Approach/ Strategy
i.
How the Internet adds value
ii.
Internet Business Models
iii.
Competitive Strategies
iv.
Leverage E-Business Capabilities
Corporate Leadership
[Module 5]
Direction Setting

9. Organizational Design
Organizational Culture
Leadership Traits
Ethical Organization Characteristics
i.
Identify elements
ii.
Identify missing elements
Learning Organization Characteristics
i.
Identify elements
ii.
Identify missing elements
Strategic Plan Summary
Conclusions
Recommendations
Implementation
Risks
Appendix