Strategic Business Plan Outline Part I – Feasibility Study I. Cover page II. Table of Contents III. Executive Summary IV. Summary of Strategic Direction [Module 1] a. Vision b. Mission/ Corporate Values c. Goals V. Stakeholders Interest/ Needs VI. Analysis of the External Environment [Module 2- Part 1] a. Results from Scanning b. Results from Monitoring c. Competitive Environment i. Porter’s Five Forces Model ii. Value Net Analysis iii. Dynamics of Competition/ Competitor Analysis d. Strategic Challenges/ Issues facing the Industry VII. Internal Environment Analysis [Module 2 – Part 2] a. SWOT Analysis b. Value Chain Analysis i. Primary Activities ii. Secondary Activities iii. Resource Based Analysis 1. Internal 2. External 3. Achieving Sustainable Competitive Advantage iv. Financial Ratio Analysis/ Five year period VIII. Strategy Analysis [Module 3] a. Cost Leadership Strategy i. Identify elements that could lead to sustainable advantage ii. Advantages/ Disadvantages of this strategy b. Differentiation Strategy i. Identify elements that could lead to sustainable advantage ii. Advantages/ Disadvantages of this strategy c. Focus Strategy i. Identify elements that could lead to sustainable advantage ii. Advantages/ Disadvantages of this strategy d. Combination Strategy i. Identify elements that could lead to sustainable advantage using several of Cost/ Differentiation/ Focus ii. Advantages/ Disadvantages of this strategy e. Industry/ Firm Life Cycle i. Strategic implications of each stage analyzed IX. Corporate Level Strategy [Module 3 a. Identify consequences of Diversification i. Economies of Scope ii. Revenue Enhancement iii. Market Power b. Identify unrelated Diversification i. Financial Synergy ii. Parenting c. Methods of achieving Diversification i. Mergers & Acquisitions ii. Strategic Alliances/ Joint Ventures iii. Internal Development d. Corporate Ethics in Value Creation X. Feasibility Study Summary a. Conclusions b. Recommendations XI. Appendix Part II – Strategic Plan XII. Cover page XIII. Table of Contents XIV. Executive Summary XV. Global Economy/ Factors Affecting Global Economy [Module 4] a. Motivations/ Risks i. Motivations for Expansion ii. Risks in Expansion b. Competitive Advantage in Global Markets c. Entry Strategies for Global Expansion d. Internet Approach/ Strategy i. How the Internet adds value ii. Internet Business Models iii. Competitive Strategies iv. Leverage E-Business Capabilities XVI. Corporate Leadership [Module 5] a. Direction Setting b. Organizational Design c. Organizational Culture d. Leadership Traits e. Ethical Organization Characteristics i. Identify elements ii. Identify missing elements f. Learning Organization Characteristics i. Identify elements ii. Identify missing elements XVII. Strategic Plan Summary a. Conclusions b. Recommendations c. Implementation d. Risks XVIII. Appendix Assignment .

1. Strategic Business Plan Outline
Part I – Feasibility Study
I. Cover page
II. Table of Contents
III. Executive Summary
IV. Summary of Strategic Direction
[Module 1]
a. Vision
b. Mission/ Corporate Values
c. Goals
V. Stakeholders Interest/ Needs
VI. Analysis of the External Environment
[Module 2- Part 1]
a. Results from Scanning
b. Results from Monitoring
c. Competitive Environment
i. Porter’s Five Forces Model

2. ii. Value Net Analysis
iii. Dynamics of Competition/ Competitor Analysis
d. Strategic Challenges/ Issues facing the Industry
VII. Internal Environment Analysis
[Module 2 – Part 2]
a. SWOT Analysis
b. Value Chain Analysis
i. Primary Activities
ii. Secondary Activities
iii. Resource Based Analysis
1. Internal
2. External
3. Achieving Sustainable Competitive Advantage
iv. Financial Ratio Analysis/ Five year period
VIII. Strategy Analysis

3. [Module 3]
a. Cost Leadership Strategy
i. Identify elements that could lead to sustainable advantage
ii. Advantages/ Disadvantages of this strategy
b. Differentiation Strategy
i. Identify elements that could lead to sustainable advantage
ii. Advantages/ Disadvantages of this strategy
c. Focus Strategy
i. Identify elements that could lead to sustainable advantage
ii. Advantages/ Disadvantages of this strategy
d. Combination Strategy
i. Identify elements that could lead to sustainable advantage
using several of Cost/ Differentiation/ Focus
ii. Advantages/ Disadvantages of this strategy
e. Industry/ Firm Life Cycle
i. Strategic implications of each stage analyzed
IX. Corporate Level Strategy

4. [Module 3
a. Identify consequences of Diversification
i. Economies of Scope
ii. Revenue Enhancement
iii. Market Power
b. Identify unrelated Diversification
i. Financial Synergy
ii. Parenting
c. Methods of achieving Diversification
i. Mergers & Acquisitions
ii. Strategic Alliances/ Joint Ventures
iii. Internal Development
d. Corporate Ethics in Value Creation
X. Feasibility Study Summary
a. Conclusions
b. Recommendations
XI. Appendix
Part II – Strategic Plan
XII. Cover page

5. XIII. Table of Contents
XIV. Executive Summary
XV. Global Economy/ Factors Affecting Global Economy
[Module 4]
a. Motivations/ Risks
i. Motivations for Expansion
ii. Risks in Expansion
b. Competitive Advantage in Global Markets
c. Entry Strategies for Global Expansion
d. Internet Approach/ Strategy
i. How the Internet adds value
ii. Internet Business Models
iii. Competitive Strategies
iv. Leverage E-Business Capabilities
XVI. Corporate Leadership

6. [Module 5]
a. Direction Setting
b. Organizational Design
c. Organizational Culture
d. Leadership Traits
e. Ethical Organization Characteristics
i. Identify elements
ii. Identify missing elements
f. Learning Organization Characteristics
i. Identify elements
ii. Identify missing elements
XVII. Strategic Plan Summary
a. Conclusions
b. Recommendations
c. Implementation
d. Risks
XVIII. Appendix
Assignment 2: Harley-Davidson: External and Internal Analysis
Instructions for this assignment: Perform all of the elements
listed below.

7. This assignment has you complete two parts of a strategic
business plan. To see how those parts fit into a full business
plan, click here for a strategic business plan outline.
Part I – Analysis of the External Environment
As part of the Strategic Business Plan, you have been asked to:
· Identify and analyze the major driving forces for change in the
external environment of the motorcycle industry.
· Analyze the dynamics of competition using Porter's Five
Forces Model of Competition. Correctly assess the dynamics of
competition.
· Provide at least three statistics about the size of the
motorcycle industry such as revenue, growth rate, number of
units sold by manufacturer/country, etc.
· Summarize the strategic issues firms in this industry face and
identify their biggest threats.
This section should be titled "The Analysis of H-D's External
Environment."
Part II – Internal Environment Analysis
Financial
Gather the financial information necessary to do a complete
ratio analysis and the Balance Score Card (BSC) key metrics
information.
If you were going to create a BSC, what would be the key
metrics you would measure in each of the four BSC areas:
· Financial
· Customer
· Internal Business Process
· Learning and Growth
Perform a ratio analysis using H-D's five-year financial
performance. Interpret the meaning of the ratios and financial
performance.
This section should be titled "The Analysis of H-D's Current
Strategy: Two Views." Be sure to include the ratio analysis.
You may also include other graphics to support your narrative.
Competitors
Based on your analysis, you must decide which two competitors

8. present the biggest competitive threat to H-D.
Perform a financial ratio analysis for the competitors after
looking at trends in financial performance over five years, and
compare the trends to industry averages.
Be sure you have a clear ranking of the industries' competitors.
This section should be titled "Competitor Analysis." Be sure to
include the financial ratio analysis. You may also include other
graphics to support your narrative.
This assignment should be 4 to 8 pages in length.
Assignment 2 Grading Criteria
Maximum Points
External environment analysis: driving forces, dynamics of
competition, and at least three statistics about the size of the
industry.
15
Summarized strategic issues faced by the industry and identifed
their biggest threats.
20
Performed a financial ratio analysis using H-D's five-year
financial performance and interpreted the ratios—see the text
for which ratios to perform. Concluded how well the firm's
strategy is working.
20
Created a hypothetical BSC for H-D after selecting which
measures you believe are important in the four areas: serving
customers, improving processes, learning, and growth and
financial performance.
15
Performed a ratio analysis of the financial performance of two
competitors and compared them to H-D. Developed a Word
document entitled "The Analysis of H-Ds Current Strategy: Two
Views," which includes analysis of your findings.
15
Developed the documents that include analysis of your findings.
Justified ideas and responses by using appropriate examples and

9. references from texts, Web sites, and other references or
personal experience. Followed APA rules for attributing
sources.
15
Total:
100